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@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
MARCH 10, 2018 | Presented at SXSW Interactive
Rohit Bhargava
7 N...
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
Special Note: About This Presentation
This full presentation incl...
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
WHAT IF …
YOU COULD SEE THE
WORLD THE WAY
NO ONE ELSE DOES?
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
I AM NOT A
SPEED READER
I AM A SPEED
UNDERSTANDER
- Isaac Asimov
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
WE CALL THIS …
NON-OBVIOUS
THINKING
@rohitbhargava | #nonobvious
BIGGEST
CHALLENGES
FACINGUS
TODAY
WENEED
THISTO
SOLVE
THE
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
INNOVATION
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
MOTIVATION
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
ENGAGEMENT
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
THE HISTORICAL FACT:
HUMANS HAVE BEEN SELLING
BULLSHIT
FOR THOUSA...
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
WE ARE IN
THE MIDST OF A
BELIEVABILITY
CRISIS
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
24
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
WARNING: THIS IMAGE HAS BEEN
RETOUCHE...
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
YES, THESE ARE
CHEERIOS!
@rohitbhargava | #nonobvious
THE TRUTH
HAS A MEDIA
& MARKETING
PROBLEM.
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
THIS IS NOT
INFORMATION
OVERLOAD
THIS IS NOISE
OVERLOAD.
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
THE
NORWEGIAN
BILLIONAIRE …
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
THE SECRET OF NON-OBVIOUS THINKING
(AND LEARNING TO PREDICT THE F...
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
TREND SPOTTING
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
TREND SPOTTING
TREND CURATION
@rohitbhargava | #nonobvious
A NON-OBVIOUS TREND
IS A UNIQUE CURATED
OBSERVATION OF THE
ACCELERATING PRESENT
WHAT IS A TRE...
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
HOW DOES TREND
CURATION WORK?
(THISISWHATITLOOKSLIKE)
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious
ABOUT THE ANNUAL TREND REPORT
8 YEAR TRACK RECORD | READ AND SHARED BY OVER 1 MILLION PEOPLE!
@rohitbhargava | #nonobvious
8 FOREIGN EDITIONS FULL TRANSPARENCY
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
THE TRENDS
7 Non-Obvious Trends
Changing The Future
And How To Us...
@rohitbhargava | #nonobvious
OUTRAGE
MANIPULATED
NON-OBVIOUS TREND
Media, algorithms and advertising combine to create per...
@rohitbhargava | #nonobvious
MANIPULATED OUTRAGE | EXAMPLE
2
0
1
8
CableNews&theOutrageIndustry
@rohitbhargava | #nonobvious
MANIPULATED OUTRAGE | EXAMPLE
2
0
1
8
StephenCrowley’sStory
@rohitbhargava | #nonobvious
MANIPULATED OUTRAGE | EXAMPLE
2
0
1
8
#resist#metoo#outrage
@rohitbhargava | #nonobvious
HOW TO USE THIS TREND | STEAL THIS IDEA!
 Respect the
outrage, but rise
above it
MANIPULATED...
@rohitbhargava | #nonobvious
UNGENDERED
NON-OBVIOUS TREND
Shifting definitions of traditional gender roles are leading som...
@rohitbhargava | #nonobvious
UNGENDERED | EXAMPLE
2
0
1
8
FierceFemininity
@rohitbhargava | #nonobvious
UNGENDERED | EXAMPLE
2
0
1
8
BrawnyAdvertising
@rohitbhargava | #nonobvious
UNGENDERED | EXAMPLE
2
0
1
8
Facebook’sEvolvingGenderSelector
@rohitbhargava | #nonobvious
UNGENDERED | EXAMPLE
2
0
1
8
TheGenderDecisionTree
M/F MF
?
@rohitbhargava | #nonobvious
UNGENDERED | EXAMPLE
2
0
1
8
GenderXPassportsandIDs
@rohitbhargava | #nonobvious
HOW TO USE THIS TREND | STEAL THIS IDEA!
 Reevaluate
products, services
and marketing to
ide...
@rohitbhargava | #nonobvious
HUMAN
MODE
NON-OBVIOUS TREND
As automation increases, people hungry for more personal and
aut...
@rohitbhargava | #nonobvious
HUMAN MODE | EXAMPLE
2
0
1
8
LilouthePig&AirportTherapyPets
@rohitbhargava | #nonobvious
HUMAN MODE | EXAMPLE
2
0
1
8
HumanLibrary
@rohitbhargava | #nonobvious
HUMAN MODE | EXAMPLE
2
0
1
8
SocialRobotsWithPersonality
Source: https://venturebeat.com/2017...
@rohitbhargava | #nonobvious
HUMAN MODE | EXAMPLE
2
0
1
8
TescoRelaxed(Slow)CheckoutLine
@rohitbhargava | #nonobvious
HOW TO USE THIS TREND | STEAL THIS IDEA!
 Selectively add a
human option as a
benefit
HUMAN ...
@rohitbhargava | #nonobvious
LIGHT-SPEED
LEARNING
NON-OBVIOUS TREND
Learning is increasingly an every day activity through...
@rohitbhargava | #nonobvious
LIGHT-SPEED LEARNING | EXAMPLE
2
0
1
8
8yearolddrivestoMcDonald’s
@rohitbhargava | #nonobvious
LIGHT-SPEED LEARNING | EXAMPLE
2
0
1
8
TastyCookingTutorialVideos
500 million
per month
VIEWS
@rohitbhargava | #nonobvious
LIGHT-SPEED LEARNING | EXAMPLE
2
0
1
8
FenderPlay
@rohitbhargava | #nonobvious
LIGHT-SPEED LEARNING | EXAMPLE
2
0
1
8
MicrosoftPowerBI+Non-ObviousTrends
www.nonobvious.com/...
@rohitbhargava | #nonobvious
HOW TO USE THIS TREND | STEAL THIS IDEA!
 Reinvent long
experiences to more
effectively enga...
@rohitbhargava | #nonobvious
ENLIGHTENED
CONSUMPTION
NON-OBVIOUS TREND
Empowered consumers increasingly see their role as ...
@rohitbhargava | #nonobvious
ENLIGHTENED CONSUMPTION | EXAMPLE
2
0
1
8
IntermarcheIngloriousFoods
@rohitbhargava | #nonobvious
ENLIGHTENED CONSUMPTION | EXAMPLE
2
0
1
8
ChobaniYogurt
@rohitbhargava | #nonobvious
ENLIGHTENED CONSUMPTION | EXAMPLE
2
0
1
8
LifterLeadership
@rohitbhargava | #nonobvious
ENLIGHTENED CONSUMPTION | EXAMPLE
2
0
1
8
TransformativeTravel
@rohitbhargava | #nonobvious
HOW TO USE THIS TREND | STEAL THIS IDEA!
 Take a stand that
demonstrates your
values to cust...
@rohitbhargava | #nonobvious
DISRUPTIVE
DISTRIBUTION
NON-OBVIOUS TREND
Traditional models of distribution get reinvented a...
@rohitbhargava | #nonobvious
DISRUPTIVE DISTRIBUTION | EXAMPLE
2
0
1
8
Casper&OnlineMattressStartups
@rohitbhargava | #nonobvious
DISRUPTIVE DISTRIBUTION | EXAMPLE
2
0
1
8
Deliveroo“Kitchen-onlyRestaurants”
@rohitbhargava | #nonobvious
DISRUPTIVE DISTRIBUTION | EXAMPLE
2
0
1
8
Flexe:WarehouseSpaceOnDemand
@rohitbhargava | #nonobvious
DISRUPTIVE DISTRIBUTION | EXAMPLE
2
0
1
8
RelonchCamera
@rohitbhargava | #nonobvious
DISRUPTIVE DISTRIBUTION | EXAMPLE
2
0
1
8
MediaBusinessModelTransformation
@rohitbhargava | #nonobvious
HOW TO USE THIS TREND | STEAL THIS IDEA!
 Rethink business
models, promotion,
partnerships a...
@rohitbhargava | #nonobvious
LOVABLE
UNPERFECTION
NON-OBVIOUS TREND
Focusing on imperfections and personality helps
make p...
@rohitbhargava | #nonobvious
UggsandCrocs
LOVABLE UNPERFECTION | EXAMPLE
2
0
1
8
@rohitbhargava | #nonobvious
Hutzler571BananaSlicer
LOVABLE UNPERFECTION | EXAMPLE
2
0
1
8
@rohitbhargava | #nonobvious
Hutzler571BananaSlicer
LOVABLE UNPERFECTION | EXAMPLE
2
0
1
8
@rohitbhargava | #nonobvious
Hutzler571BananaSlicer
LOVABLE UNPERFECTION | EXAMPLE
2
0
1
8
@rohitbhargava | #nonobvious
LOVABLE UNPERFECTION | EXAMPLE
2
0
1
8
HansBrinkerBudgetHotelAmsterdam
“TheHansBrinkerBudgetH...
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious
HOW TO USE THIS TREND | STEAL THIS IDEA!
 Show your
warts and
work!
LOVABLE UNPERFECTION
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
ONE FINAL TIP TO
HELP YOU BE A
NON-OBVIOUS
INNOVATOR
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious
FOCUS ON INTERSECTIONS
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
Let’s meet!
Come to the Hilton Lobby ...
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
Overview Leading Organizations That H...
@rohitbhargava | #nonobvious
ABOUT THE ANNUAL TREND REPORT
QUICK FACTS:
8 YEARS OF ANNUAL TREND PREDICTIONS
OVER 100 TREND...
@rohitbhargava | #nonobvious
WHAT MAKES THIS TREND SERIES DIFFERENT?
1UNIQUE PROCESS
GATHERING IDEAS FOR A
FULL YEAR AND C...
@rohitbhargava | #nonobvious
WHAT MAKES THIS TREND SERIES DIFFERENT?
2FULL TRANSPARENCY
WITH BRUTALLY HONEST
RECAPS AND RA...
@rohitbhargava | #nonobvious
WHAT MAKES THIS TREND SERIES DIFFERENT?
3ACTIONABLE INSIGHT
FOR EVERY TREND WITH
REAL LIFE AD...
@rohitbhargava | #nonobvious
WHAT MAKES THIS TREND SERIES DIFFERENT?
4GLOBAL OUTLOOK
EXAMPLES FROM AROUND THE
WORLD AND SI...
@rohitbhargava | #nonobvious
WHAT MAKES THIS TREND SERIES DIFFERENT?
5REAL APPLICATION
EVERY YEAR, WE DELIVER KEYNOTES
AND...
@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
ABOUT ROHIT:
Rohit Bhargava is a trend curator, marketing expert,...
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SXSW 2018 Rohit Bhargava | 7 Trends Changing The Future (Featured Session)

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The full featured presentation given by Rohit Bhargava at SXSW 2018 on "7 Trends Changing The Future." For more information on booking Rohit to speak, visit www.rohitbhargava.com/speaking.

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SXSW 2018 Rohit Bhargava | 7 Trends Changing The Future (Featured Session)

  1. 1. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious MARCH 10, 2018 | Presented at SXSW Interactive Rohit Bhargava 7 Non-Obvious Trends Changing The Future TrendCurator,Innovator&NiceGuy
  2. 2. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious Special Note: About This Presentation This full presentation includes all the slides used from the stage by Rohit Bhargava at SXSW 2018. It is shared in the same format it was presented, which means many of the slides are visual with minimal text explanations. The slides are shared here to offer a sense of the stories from the talk and a visual reminder of the trends and “stealable ideas” behind each. Learn about booking Rohit to speak: www.rohitbhargava.com/speaking Get an weekly email of curated stories that matter: www.rohitbhargava/subscribe
  3. 3. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  4. 4. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious WHAT IF … YOU COULD SEE THE WORLD THE WAY NO ONE ELSE DOES?
  5. 5. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  6. 6. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  7. 7. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  8. 8. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  9. 9. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  10. 10. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious I AM NOT A SPEED READER I AM A SPEED UNDERSTANDER - Isaac Asimov
  11. 11. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  12. 12. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  13. 13. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious WE CALL THIS … NON-OBVIOUS THINKING
  14. 14. @rohitbhargava | #nonobvious BIGGEST CHALLENGES FACINGUS TODAY WENEED THISTO SOLVE THE
  15. 15. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious INNOVATION
  16. 16. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious MOTIVATION
  17. 17. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious ENGAGEMENT
  18. 18. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  19. 19. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  20. 20. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  21. 21. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious THE HISTORICAL FACT: HUMANS HAVE BEEN SELLING BULLSHIT FOR THOUSANDS OF YEARS
  22. 22. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious WE ARE IN THE MIDST OF A BELIEVABILITY CRISIS
  23. 23. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  24. 24. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious 24
  25. 25. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious WARNING: THIS IMAGE HAS BEEN RETOUCHED TO LOWER YOUR SELF-ESTEEM
  26. 26. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  27. 27. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  28. 28. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  29. 29. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  30. 30. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  31. 31. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  32. 32. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  33. 33. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  34. 34. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  35. 35. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  36. 36. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  37. 37. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  38. 38. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  39. 39. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  40. 40. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  41. 41. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  42. 42. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious YES, THESE ARE CHEERIOS!
  43. 43. @rohitbhargava | #nonobvious THE TRUTH HAS A MEDIA & MARKETING PROBLEM.
  44. 44. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious THIS IS NOT INFORMATION OVERLOAD THIS IS NOISE OVERLOAD.
  45. 45. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  46. 46. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious THE NORWEGIAN BILLIONAIRE …
  47. 47. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  48. 48. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  49. 49. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  50. 50. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious THE SECRET OF NON-OBVIOUS THINKING (AND LEARNING TO PREDICT THE FUTURE) IS CURATING YOUR IDEAS
  51. 51. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious TREND SPOTTING
  52. 52. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious TREND SPOTTING TREND CURATION
  53. 53. @rohitbhargava | #nonobvious A NON-OBVIOUS TREND IS A UNIQUE CURATED OBSERVATION OF THE ACCELERATING PRESENT WHAT IS A TREND?
  54. 54. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious HOW DOES TREND CURATION WORK? (THISISWHATITLOOKSLIKE)
  55. 55. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  56. 56. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  57. 57. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  58. 58. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  59. 59. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  60. 60. @rohitbhargava | #nonobvious ABOUT THE ANNUAL TREND REPORT 8 YEAR TRACK RECORD | READ AND SHARED BY OVER 1 MILLION PEOPLE!
  61. 61. @rohitbhargava | #nonobvious 8 FOREIGN EDITIONS FULL TRANSPARENCY
  62. 62. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  63. 63. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  64. 64. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious THE TRENDS 7 Non-Obvious Trends Changing The Future And How To Use Them In Your Business Or Your Career
  65. 65. @rohitbhargava | #nonobvious OUTRAGE MANIPULATED NON-OBVIOUS TREND Media, algorithms and advertising combine to create perpetual stream of noise often intended to incite rage and illicit reactionary anger usually shared through social media. W H A T’S TH E TR E ND ?
  66. 66. @rohitbhargava | #nonobvious MANIPULATED OUTRAGE | EXAMPLE 2 0 1 8 CableNews&theOutrageIndustry
  67. 67. @rohitbhargava | #nonobvious MANIPULATED OUTRAGE | EXAMPLE 2 0 1 8 StephenCrowley’sStory
  68. 68. @rohitbhargava | #nonobvious MANIPULATED OUTRAGE | EXAMPLE 2 0 1 8 #resist#metoo#outrage
  69. 69. @rohitbhargava | #nonobvious HOW TO USE THIS TREND | STEAL THIS IDEA!  Respect the outrage, but rise above it MANIPULATED OUTRAGE
  70. 70. @rohitbhargava | #nonobvious UNGENDERED NON-OBVIOUS TREND Shifting definitions of traditional gender roles are leading some to reject the notion of gender completely, while others aim to mask gender from products, experiences, and even their own identities. W H A T’S TH E TR E ND ?
  71. 71. @rohitbhargava | #nonobvious UNGENDERED | EXAMPLE 2 0 1 8 FierceFemininity
  72. 72. @rohitbhargava | #nonobvious UNGENDERED | EXAMPLE 2 0 1 8 BrawnyAdvertising
  73. 73. @rohitbhargava | #nonobvious UNGENDERED | EXAMPLE 2 0 1 8 Facebook’sEvolvingGenderSelector
  74. 74. @rohitbhargava | #nonobvious UNGENDERED | EXAMPLE 2 0 1 8 TheGenderDecisionTree M/F MF ?
  75. 75. @rohitbhargava | #nonobvious UNGENDERED | EXAMPLE 2 0 1 8 GenderXPassportsandIDs
  76. 76. @rohitbhargava | #nonobvious HOW TO USE THIS TREND | STEAL THIS IDEA!  Reevaluate products, services and marketing to identify gender bias UNGENDERED
  77. 77. @rohitbhargava | #nonobvious HUMAN MODE NON-OBVIOUS TREND As automation increases, people hungry for more personal and authentic experiences begin to put a premium on advice, services, and interaction involving actual humans. W H A T’S TH E TR E ND ?
  78. 78. @rohitbhargava | #nonobvious HUMAN MODE | EXAMPLE 2 0 1 8 LilouthePig&AirportTherapyPets
  79. 79. @rohitbhargava | #nonobvious HUMAN MODE | EXAMPLE 2 0 1 8 HumanLibrary
  80. 80. @rohitbhargava | #nonobvious HUMAN MODE | EXAMPLE 2 0 1 8 SocialRobotsWithPersonality Source: https://venturebeat.com/2017/12/19/8-robots-worth-bringing-home-this-holiday-season/ Kuri | Mayfield Robotics Jibo | Jibo Buddy | Blue Frog
  81. 81. @rohitbhargava | #nonobvious HUMAN MODE | EXAMPLE 2 0 1 8 TescoRelaxed(Slow)CheckoutLine
  82. 82. @rohitbhargava | #nonobvious HOW TO USE THIS TREND | STEAL THIS IDEA!  Selectively add a human option as a benefit HUMAN MODE
  83. 83. @rohitbhargava | #nonobvious LIGHT-SPEED LEARNING NON-OBVIOUS TREND Learning is increasingly an every day activity through small digestible chunks of educational content and experiences about everything from quirky trivia to time-saving useful life hacks. W H A T’S TH E TR E ND ?
  84. 84. @rohitbhargava | #nonobvious LIGHT-SPEED LEARNING | EXAMPLE 2 0 1 8 8yearolddrivestoMcDonald’s
  85. 85. @rohitbhargava | #nonobvious LIGHT-SPEED LEARNING | EXAMPLE 2 0 1 8 TastyCookingTutorialVideos 500 million per month VIEWS
  86. 86. @rohitbhargava | #nonobvious LIGHT-SPEED LEARNING | EXAMPLE 2 0 1 8 FenderPlay
  87. 87. @rohitbhargava | #nonobvious LIGHT-SPEED LEARNING | EXAMPLE 2 0 1 8 MicrosoftPowerBI+Non-ObviousTrends www.nonobvious.com/alltrends
  88. 88. @rohitbhargava | #nonobvious HOW TO USE THIS TREND | STEAL THIS IDEA!  Reinvent long experiences to more effectively engage your audience LIGHT-SPEED LEARNING
  89. 89. @rohitbhargava | #nonobvious ENLIGHTENED CONSUMPTION NON-OBVIOUS TREND Empowered consumers increasingly see their role as employees, audiences and voters as a chance to make a statement about their social beliefs and the world they choose to live in. W H A T’S TH E TR E ND ?
  90. 90. @rohitbhargava | #nonobvious ENLIGHTENED CONSUMPTION | EXAMPLE 2 0 1 8 IntermarcheIngloriousFoods
  91. 91. @rohitbhargava | #nonobvious ENLIGHTENED CONSUMPTION | EXAMPLE 2 0 1 8 ChobaniYogurt
  92. 92. @rohitbhargava | #nonobvious ENLIGHTENED CONSUMPTION | EXAMPLE 2 0 1 8 LifterLeadership
  93. 93. @rohitbhargava | #nonobvious ENLIGHTENED CONSUMPTION | EXAMPLE 2 0 1 8 TransformativeTravel
  94. 94. @rohitbhargava | #nonobvious HOW TO USE THIS TREND | STEAL THIS IDEA!  Take a stand that demonstrates your values to customers and employees ENLIGHTENED CONSUMPTION
  95. 95. @rohitbhargava | #nonobvious DISRUPTIVE DISTRIBUTION NON-OBVIOUS TREND Traditional models of distribution get reinvented as businesses of all sizes seek more efficiency, build direct connections with consumers and rethink their own business models. W H A T’S TH E TR E ND ?
  96. 96. @rohitbhargava | #nonobvious DISRUPTIVE DISTRIBUTION | EXAMPLE 2 0 1 8 Casper&OnlineMattressStartups
  97. 97. @rohitbhargava | #nonobvious DISRUPTIVE DISTRIBUTION | EXAMPLE 2 0 1 8 Deliveroo“Kitchen-onlyRestaurants”
  98. 98. @rohitbhargava | #nonobvious DISRUPTIVE DISTRIBUTION | EXAMPLE 2 0 1 8 Flexe:WarehouseSpaceOnDemand
  99. 99. @rohitbhargava | #nonobvious DISRUPTIVE DISTRIBUTION | EXAMPLE 2 0 1 8 RelonchCamera
  100. 100. @rohitbhargava | #nonobvious DISRUPTIVE DISTRIBUTION | EXAMPLE 2 0 1 8 MediaBusinessModelTransformation
  101. 101. @rohitbhargava | #nonobvious HOW TO USE THIS TREND | STEAL THIS IDEA!  Rethink business models, promotion, partnerships and distribution. DISRUPTIVE DISTRIBUTION
  102. 102. @rohitbhargava | #nonobvious LOVABLE UNPERFECTION NON-OBVIOUS TREND Focusing on imperfections and personality helps make products and experiences more desirable. W H A T’S TH E TR E ND ?
  103. 103. @rohitbhargava | #nonobvious UggsandCrocs LOVABLE UNPERFECTION | EXAMPLE 2 0 1 8
  104. 104. @rohitbhargava | #nonobvious Hutzler571BananaSlicer LOVABLE UNPERFECTION | EXAMPLE 2 0 1 8
  105. 105. @rohitbhargava | #nonobvious Hutzler571BananaSlicer LOVABLE UNPERFECTION | EXAMPLE 2 0 1 8
  106. 106. @rohitbhargava | #nonobvious Hutzler571BananaSlicer LOVABLE UNPERFECTION | EXAMPLE 2 0 1 8
  107. 107. @rohitbhargava | #nonobvious LOVABLE UNPERFECTION | EXAMPLE 2 0 1 8 HansBrinkerBudgetHotelAmsterdam “TheHansBrinkerBudgetHotel hasbeenproudlydisappointing travellers forfortyyears...boasting levelsofcomfortcomparabletoa minimumsecurity prison.”
  108. 108. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  109. 109. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  110. 110. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  111. 111. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  112. 112. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  113. 113. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  114. 114. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  115. 115. @rohitbhargava | #nonobvious HOW TO USE THIS TREND | STEAL THIS IDEA!  Show your warts and work! LOVABLE UNPERFECTION
  116. 116. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious ONE FINAL TIP TO HELP YOU BE A NON-OBVIOUS INNOVATOR
  117. 117. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  118. 118. @rohitbhargava | #nonobvious FOCUS ON INTERSECTIONS
  119. 119. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  120. 120. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious Let’s meet! Come to the Hilton Lobby at 10:30pm tonight for a special gathering and a gift for first 50 people … Connect: rohit@nonobviouscompany.com Email Newsletter: www.rohitbhargava.com/subscribe
  121. 121. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  122. 122. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  123. 123. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  124. 124. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  125. 125. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  126. 126. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious Overview Leading Organizations That Have Worked With Our Team
  127. 127. @rohitbhargava | #nonobvious ABOUT THE ANNUAL TREND REPORT QUICK FACTS: 8 YEARS OF ANNUAL TREND PREDICTIONS OVER 100 TRENDS PREDICTED READ BY OVER 1 MILLION PEOPLE WALL STREET JOURNAL BEST SELLER AXIOM SILVER MEDAL AWARD (BUSINESS THEORY) CES OFFICIAL SELECTION (GARY’S BOOK CLUB) GOLD MEDAL – NONFICTION BOOK AWARDS #1 AMAZON BEST SELLER TOP 50 ALL KINDLE
  128. 128. @rohitbhargava | #nonobvious WHAT MAKES THIS TREND SERIES DIFFERENT? 1UNIQUE PROCESS GATHERING IDEAS FOR A FULL YEAR AND CURATING TRENDS FROM THEM
  129. 129. @rohitbhargava | #nonobvious WHAT MAKES THIS TREND SERIES DIFFERENT? 2FULL TRANSPARENCY WITH BRUTALLY HONEST RECAPS AND RATINGS FOR ALL PAST PREDICTIONS
  130. 130. @rohitbhargava | #nonobvious WHAT MAKES THIS TREND SERIES DIFFERENT? 3ACTIONABLE INSIGHT FOR EVERY TREND WITH REAL LIFE ADVICE THAT MAKES TRENDS USEFUL
  131. 131. @rohitbhargava | #nonobvious WHAT MAKES THIS TREND SERIES DIFFERENT? 4GLOBAL OUTLOOK EXAMPLES FROM AROUND THE WORLD AND SIX TRANSLATED EDITIONS + MORE IN 2018!
  132. 132. @rohitbhargava | #nonobvious WHAT MAKES THIS TREND SERIES DIFFERENT? 5REAL APPLICATION EVERY YEAR, WE DELIVER KEYNOTES AND WORKSHOPS TO THE WORLD’S MOST INNOVATIVE COMPANIES
  133. 133. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious ABOUT ROHIT: Rohit Bhargava is a trend curator, marketing expert, storyteller and the Wall Street Journal best-selling author of five books including Non-Obvious and Likeonomics. After spending 15 years leading brand strategy at two of the most respected marketing agencies in the world (Ogilvy and Leo Burnett), Rohit left the corporate world to become an entrepreneur and is currently the founder of multiple companies including the Influential Marketing Group and Ideapress Publishing. He teaches marketing and storytelling at Georgetown University and regularly travels the world as an entertaining, humble and non-boring keynote speaker. Contact Rohit: rohit@nonobviouscompany.com

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