Brand management
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Brand management

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Brand management Brand management Presentation Transcript

  • What is a brand?
  • Consumer’s point of view
  • Manufacturer’s point of view
  • Concepts in Brand Management
    Elements of Branding
  • Brand Building Blocks
  • QUALITY
    Quality
    Vital ingredient of good brand
    Core benefits must be delivered well
  • Positioning
    Creating an image in customers mind
    Repositioning
    Brand tries to change its market position to reflect a change in consumer’s tastes. 
  • Long term perspective
    Need to invest into brand over long term
  • Internal marketing
    To motivate employees at all management levels to deliver a satisfying customer experience
  • Credibility
    Customers trust and belief.
    Well Blended Communications
    Communicating clearly in
    minds of target audience.
  • Qualities of good Brand
  • Strongest Brands !!
  • Any Questions ??