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Why Yahoo should buy Pinterest - by therodinhoods
 

Why Yahoo should buy Pinterest - by therodinhoods

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We believe there is a very compelling case for Yahoo to acquire Pinterest. This deck explains our view.

We believe there is a very compelling case for Yahoo to acquire Pinterest. This deck explains our view.

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    Why Yahoo should buy Pinterest - by therodinhoods Why Yahoo should buy Pinterest - by therodinhoods Presentation Transcript

    • Why Yahoo! should buy Pinterest Alok Kejriwal & Tejas Shah June 2012
    • The Pinterest audience IS the Yahoo! audience• 86% of Pinterest visitors are Yahoo! users
    • The Pinterest audience has the same coredemographic (women) as Yahoo! & Flickr* (*owned by Yahoo!)
    • Yahoo! has no ‘sociality’. Flickr looks dead.
    • Pinterest is SOCIALand makes you feel like SHARING!
    • Pinterest wants to earn money from brands – aka advertising revenues
    • Yahoo! is the MASTER of brand advertising.It knows how to ‘package’ content & brands.
    • This is NOT what you expect from Yahoo! The ‘Yahoo! Shine Board on Pinterest 
    • Yahoo! SHOULD buy Pinterest because1. It can join the Social party even though it’s like a million years late.2. It offers a natural extension to its brand Flickr.3. Its visitors are already Pinterest visitors (86%).4. Pinterest does not understand ‘brand advertising and content packaging’ like Yahoo! does.5. Pinterest does not have a sales army all over the world – it will not be able to afford one either.6. Yahoo! needs Pinterest more that Pinterest needs Yahoo! and that’s why Yahoo! needs to move, NOW!
    • CreditsAlok Kejriwal Tejas ShahE-mail – alok@rodinhood.com E-mail – tejas986@hotmail.comFB – facebook.com/rodinhood LinkedIn – Tejas ShahLinkedIn – Alok Kejriwal Twitter – @tejas986Twitter – @rodinhoodBlog – http://therodinhoods.com