We believe there is a very compelling case for Yahoo to acquire Pinterest. This deck explains our view.

1. Why Yahoo! should buy Pinterest
Alok Kejriwal & Tejas Shah
June 2012

2. The Pinterest audience
IS the Yahoo! audience
• 86% of Pinterest visitors are Yahoo! users

3. The Pinterest audience has the same core
demographic (women) as Yahoo! & Flickr*
(*owned by Yahoo!)

4. Yahoo! has no ‘sociality’.
Flickr looks dead.

5. Pinterest is SOCIAL
and makes you feel like SHARING!

6. Pinterest wants to earn money from
brands – aka advertising revenues

7. Yahoo! is the MASTER of brand advertising.
It knows how to ‘package’ content & brands.

8. This is NOT what you expect from Yahoo!
The ‘Yahoo! Shine Board on Pinterest 

9. Yahoo! SHOULD buy Pinterest because
1. It can join the Social party even though it’s like a
million years late.
2. It offers a natural extension to its brand Flickr.
3. Its visitors are already Pinterest visitors (86%).
4. Pinterest does not understand ‘brand advertising and
content packaging’ like Yahoo! does.
5. Pinterest does not have a sales army all over the
world – it will not be able to afford one either.
6. Yahoo! needs Pinterest more that Pinterest needs
Yahoo! and that’s why Yahoo! needs to move, NOW!

10. Credits
Alok Kejriwal Tejas Shah
E-mail – alok@rodinhood.com E-mail – tejas986@hotmail.com
FB – facebook.com/rodinhood LinkedIn – Tejas Shah
LinkedIn – Alok Kejriwal Twitter – @tejas986
Twitter – @rodinhood
Blog – http://therodinhoods.com