How Can “Pinning” Help My
Business
Blane
Warrene
&
Caitlin Zucal
Who We Are
Blane Warrene - @blano
Co-founder and CEO at Arkovi, Blane is a
financial services industry veteran and an
alum...
• Pinterest launch:
What is the
million +)

Big Deal?

2010 (now 10

•

1/3 Pinterest users: $100k or
better annual househ...
Why Is Pinterest
•
Popular?

Visually driven
- emotional
triggers

•

Low barrier to
entry - no
‘lingo’ or limits

•

One ...
How Pinterest Works
Pinterest Pros
•

Can share the public & behind the scenes
persona of your firm & team

•

Each Pin (& re-Pin) is addition...
Found on Search
•

Like Twitter
and other
social
networks:

•

Pinterest
organically
drips into
search
results
Pinterest Cons
•

Experiencing copyright concerns as Facebook
and YouTube have

•

Critical mass not reached yet (i.e. unl...
How to Get Started
One

Two

Three

Four

Add to Policy

Determine
Topics

Editorial
Calendar

Comply

Consider it
Ideas:
...
How do you ‘pin’?
• From

web browser - “Pin It” button

• From

iPhone - via app (uses Photo Stream)

•-

Interesting art...
Compliance
•

Bio & Logo = static content

•

Consider ‘pins’ like tweets

•

Comments cannot be blocked

•

Pins can be d...
Tech Tips
•

You can control what goes to Facebook and/or
Twitter (if at all)

•

You can control if search engines index
...
Brands Emerging
•

Allstate

•

CNBC

•

Pacific Life

•

Scottrade

•

TD Ameritrade

•

Thomson Reuters
More Pinterest Info
1.http://bit.ly/pinitnow
(on Investment Writing blog - Susan Weiner)
2.http://blog.pinterest.com
3.htt...
Who Is Arkovi?
•

Social Media Archiving built for Financial
Services in 2009

•

Working with more than 200 companies in ...
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BrightTalk Webcast - the Value of Pinterest in Your Business

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Caitlin Zucal joins me in discussing the emerging power of Pinterest as a component of your social media strategy.

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BrightTalk Webcast - the Value of Pinterest in Your Business

  1. 1. How Can “Pinning” Help My Business Blane Warrene & Caitlin Zucal
  2. 2. Who We Are Blane Warrene - @blano Co-founder and CEO at Arkovi, Blane is a financial services industry veteran and an alumni of CBIZ, ING & Pacific Life. Caitlin Zucal - @caitlin_zucal Arkovi’s Marketing Coordinator and a Pinterest ‘pinja’ – she is also a graduate of the Ohio State University with a degree in Public Relations. She also misses Orlando after a world-class internship at Disney.
  3. 3. • Pinterest launch: What is the million +) Big Deal? 2010 (now 10 • 1/3 Pinterest users: $100k or better annual household income; 70% women • Refers more traffic than LinkedIn, Google+ and YouTube...COMBINED • Average time on site - 15.8 minutes (vs. Facebook 12.1 Sources: comScore, Tech Crunch, Shareaholic Blog minutes)
  4. 4. Why Is Pinterest • Popular? Visually driven - emotional triggers • Low barrier to entry - no ‘lingo’ or limits • One click to ‘Pin’ image, video, link • One click to Like, Share and comment
  5. 5. How Pinterest Works
  6. 6. Pinterest Pros • Can share the public & behind the scenes persona of your firm & team • Each Pin (& re-Pin) is additional link to web site; contributes to search rankings • 2/3 of Pinterest users integrate Facebook (also one-click) • 100% visually driven
  7. 7. Found on Search • Like Twitter and other social networks: • Pinterest organically drips into search results
  8. 8. Pinterest Cons • Experiencing copyright concerns as Facebook and YouTube have • Critical mass not reached yet (i.e. unlike Facebook or YouTube) • Entanglement potential for compliance
  9. 9. How to Get Started One Two Three Four Add to Policy Determine Topics Editorial Calendar Comply Consider it Ideas: Think about your like Facebook & Events, Seasonal firm “voice” Twitter topics & outreach Archive it!
  10. 10. How do you ‘pin’? • From web browser - “Pin It” button • From iPhone - via app (uses Photo Stream) •- Interesting article •- Book or product you like •- Photo(s) you took •- Brand or Cause you support
  11. 11. Compliance • Bio & Logo = static content • Consider ‘pins’ like tweets • Comments cannot be blocked • Pins can be deleted (if required) • Think about integrations
  12. 12. Tech Tips • You can control what goes to Facebook and/or Twitter (if at all) • You can control if search engines index • You can delete account with one click • You can prevent images on your site from being ‘pinned’
  13. 13. Brands Emerging • Allstate • CNBC • Pacific Life • Scottrade • TD Ameritrade • Thomson Reuters
  14. 14. More Pinterest Info 1.http://bit.ly/pinitnow (on Investment Writing blog - Susan Weiner) 2.http://blog.pinterest.com 3.https://pinterest.com/arkovi/
  15. 15. Who Is Arkovi? • Social Media Archiving built for Financial Services in 2009 • Working with more than 200 companies in US, Canada & UK • Support for: • Facebook, LinkedIn, Twitter, YouTube, Blogs, Websites & more (including Pinterest!) • www.arkovi.com / 866-222-2334 / @arkovibackups

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