Facebook… Continued Take advantage of email lists (or start building one.) Make your fans feel special. Stop talking about yourself.
Facebook… Continued Use your other marketing and communication channels. Don’t assume your Twitter audience is your Facebook audience too. Facebook users love photos and videos Keep it professional
Amount of “tweets”that are posted daily=
Moving onto Twitter
Twitter… Continued Tweet updates and special offers. Demonstrate wider leadership and know- how. Be Professional and Personable
Tweet a few times a day and space them out.80/20 Rule.What to TrackWho to Follow Twitter… Continued
Users World Wide =
Add a description IdentifyClaim your the venue to Employeebusiness s Up Next…Foursquare
Foursquare…Continued Create a campaign Reward loyal customers Engage your customers
Foursquare….Continued Put up foursquare signage reminding customer to “Check In”. Monitor for duplicate or incorrect information. Run two specials at once. Try new things.
How to measure Social ConversationMedia ROI Business Participation Reputation and Brand Awareness SEO Ranking Measure Sales Define goalsMeasure Traffic
Key Takeawaysand Items to keepin mindInclude links to social sites on website (and key placement)Getting employees on board (Best Brand Advocates)