7. Time spent
per person
per month
on
Facebook =

8. Lets Start With Faceboo

9. Facebook… Continued
 Take advantage of email lists (or
start building one.)
 Make your fans feel special.
 Stop talking about yourself.

10. Facebook… Continued
Use your other marketing and
communication channels.
Don’t assume your Twitter audience is your
Facebook audience too.
Facebook users love photos and videos
Keep it professional

11. Amount of “tweets”
that are posted daily
=

12. Moving onto Twitter

13. Twitter… Continued
 Tweet updates and
special offers.
 Demonstrate wider
leadership and know-
how.
 Be Professional and
Personable

14. Tweet a few times a day and
space them out.
80/20 Rule.
What to Track
Who to Follow
Twitter… Continued

15. Users World Wide =

16. Add a
description
Identify
Claim your the venue
to
Employee
business s
Up Next…Foursquare

17. Foursquare…
Continued
 Create a campaign
 Reward loyal customers
 Engage your customers

18. Foursquare….Continued
Put up foursquare signage reminding
customer to “Check In”.
Monitor for duplicate or incorrect
information.
Run two specials at once.
Try new things.

19. How to measure Social
Conversation
Media ROI Business Participation
Reputation and
Brand
Awareness
SEO Ranking
Measure Sales
Define goals
Measure Traffic

20. Key Takeaways
and Items to keep
in mind
Include links to social
sites on website (and key
placement)
Getting employees on
board (Best Brand
Advocates)