Social media strategy

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  • Installing The Marvelous Museum: A Project by Mark Dion
    Quotes from Mark Dion on the Gallery of California Art, and exhibition itself. Shared on Flickr, Facebook, and tweeted.
  • Social media strategy

    1. 1. @oaklandmuseumca Social Media Strategy Portland 2010 Western Museum Association Annual Meeting Adam Rozan - Oakland Museum of California
    2. 2. @oaklandmuseumca Philosophy - •Audience Development •Engagement •Education •Marketing & Communication
    3. 3. • Audience development & education of online audiences through social online engagement • Utilizing OMCA strengths – Staff (Quotes, stories, insights, etc) – Collections – Exhibitions – Programs – Promotion/ Re-promotion

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