Creating Your Personal Brand Online

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Personal Branding Presentation by Brightsmith Creative

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Creating Your Personal Brand Online

  1. 1. Building Your Personal Brand Online
  2. 2. About Me: <ul><li>Kia Howey </li></ul><ul><li>Brightsmith Creative </li></ul><ul><li>Online Content, branding, design, social media </li></ul><ul><li>Product development, Print and web </li></ul>
  3. 3. Branding 101 <ul><li>What is a Personal Brand ? </li></ul><ul><li>Why it is important? </li></ul><ul><li>Building your brand. </li></ul>
  4. 4. What is a Personal Brand? <ul><li>Branding defined: A brand is the identity of a specific product , service , or business [1] [ page needed ]. A brand can take many forms, including a name , sign , symbol , or slogan . </li></ul>
  5. 5. Brands
  6. 6. What is a Personal Brand? <ul><li>What is a Personal Brand? </li></ul><ul><li>Your story. </li></ul><ul><li>What you do. </li></ul><ul><li>What makes you different, unique. </li></ul>
  7. 7. Why is it important? <ul><li>Looking for a job. </li></ul><ul><li>Position yourself as an expert. </li></ul><ul><li>Network/Customers. </li></ul><ul><li>Stand Out. </li></ul><ul><li>The new standard. </li></ul>
  8. 8. Three Steps: <ul><li>Discover Your Brand </li></ul><ul><li>Create </li></ul><ul><li>Monitor </li></ul>
  9. 9. Discover Your Brand <ul><li>What are you about? </li></ul><ul><li>What makes you unique? </li></ul><ul><li>What do you want people to know about you? </li></ul><ul><li>What about you personally do you want to share with others? </li></ul>
  10. 10. Create Your Brand <ul><li>Ask critical questions </li></ul><ul><li>Craft a compelling statement </li></ul><ul><li>Variations and uses </li></ul><ul><li>Get Help </li></ul>
  11. 11. Get Found/Monitor <ul><li>Google </li></ul><ul><li>Your Own Website </li></ul><ul><li>Register your URL </li></ul><ul><li>Social Media </li></ul>
  12. 12. Your Website/ Blog <ul><li>About You </li></ul><ul><li>Contact </li></ul><ul><li>Resume or highlights </li></ul><ul><li>Portfolio </li></ul><ul><li>Testimonials </li></ul>
  13. 13. LinkedIn <ul><li>Craft your statement </li></ul><ul><li>Get Recommendations </li></ul><ul><li>Grow your network </li></ul><ul><li>Get Involved </li></ul>
  14. 14. Social Media <ul><li>44% of Employees look at Facebook Pages (Miami Herald 08) </li></ul><ul><li>Facebook, Twitter </li></ul><ul><li>Industry Specific </li></ul>
  15. 15. Get Noticed <ul><li>Start a blog </li></ul><ul><li>Write for your company or others </li></ul><ul><li>Be where you want to be </li></ul>
  16. 16. Extending Your Brand <ul><li>Business Cards </li></ul><ul><li>Resume </li></ul><ul><li>CD/Online Portfolio </li></ul><ul><li>Cover Letter </li></ul>
  17. 17. Stand Out <ul><li>Videos </li></ul><ul><li>Professional Headshot </li></ul><ul><li>Testimonials </li></ul>
  18. 18. Considerations <ul><li>Reinvention </li></ul><ul><li>Negative information </li></ul><ul><li>You may change jobs, careers but you will always be you. </li></ul>
  19. 19. Privacy <ul><li>Facebook Settings </li></ul><ul><li>Current employer? </li></ul><ul><li>Monitor </li></ul><ul><li>Resumes Online? </li></ul>
  20. 20. Resources <ul><li>Visualcv.com </li></ul><ul><li>Wordpress, Blogger </li></ul><ul><li>www.brightsmith.com </li></ul>
  21. 21. Contact <ul><li>Brightsmithcreative.com </li></ul><ul><li>888.202.1846 </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: bright_smith </li></ul>

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