1. SEO Plugin
for WordPress
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2. Who’s This Guy?
6
81
2,508,770
MKT4550
2
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3. Nashville SEO Group
May 2
Google+
For Business
Belmont 6:30p
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4. Best SEO Plugin
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5. What does Google Want?
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6. Yoast Helps:
Right Words in the Right Places
Search Engine GPS
Reduce Duplicate Content
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7. Right Words
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8. Right Places
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9. Right Words
“If you don’t have the
(right) words on you
site, it’s very hard for
Google to return that
site”
Matt Cutts - Google
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10. Page Title
•Largest ranking factor
•Important for attracting clicks
•Highlighted in SERPs
•Max 60-65 characters
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11. Meta Description
•Not a ranking factor
•Important for attracting clicks
•Highlighted in SERPs
•Social Share text
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12. Global Templates
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13. Add/Edit Page
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14. Override Global
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15. Yoast Analysis
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16. Yoast Advanced
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17. The Results?
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18. #yoast
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19. Yoast XML Sitemap
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20. Edit
Robots.txt
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21. Clouds = Bad Weather?
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22. Reduce Duplicate Content
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23. AristoPR.com
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24. AristoPR.com
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25. AristoPR.com
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26. AristoPR.com
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27. AristoPR.com
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28. AristoPR.com
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29. SEO Plugin
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30. Yoast Settings
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31. Reduce Duplicate Content
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32. Reduce Duplicate Content
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33. Reduce Duplicate Content
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34. Yoast Helps:
SEO fundamentals
Default settings
Advanced options
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35. But Wait! There’s More
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36. WP SEO Plugin
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615.715.9099 - ross@2theTopDesign.com
Ross Jones
@2theTopDesign
Nashville SEO Group
May 2 @ Belmont University