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Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
Bonfire presents: The State of Online Marketing July 2010
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Bonfire presents: The State of Online Marketing July 2010

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We have compiled all statistics relevant to online marking to July 2010 to present a simple view of the State of Online Marketing

We have compiled all statistics relevant to online marking to July 2010 to present a simple view of the State of Online Marketing

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  • *Data collected from over 250 million email recipients using our Fingerprint analysis tool.
  • Transcript

    • 1. The State of Online Marketing<br />July 2010<br />
    • 2. The State of Online Marketing<br />Online Marketing ( digital advertising, social media, email campaigns, search engine optimization, cost per click) has seen rapid growth for the last 3 years and is not showing any indication of slowing. <br />Online marketing is quickly becoming the preferred method for reaching potential customers. Due to the available measurement tools and increased consumer participation. <br />Bonfire Social Media has compiled statistics that present a quick overview of internet behavior and trends. <br />Ryan Lewis | Bonfire Social Media | 503.332.5604 | rlewis@bonfiresmm.com<br />
    • 3. Online Marketing is Gaining Share<br />
    • 4. Advertising Spend Estimated Growth By Segment<br />+70.35%<br />-10.15%<br />+71.21%<br />+25.88%<br />
    • 5. Social Media<br />
    • 6. Quick Overview<br />500 Million Active Facebook Users<br />126 Million Blogs on the Internet<br />10 Billion+ Tweets Sent on Twitter Since 2006<br />2 Billion Videos are Streamed Each Day on YouTube<br />
    • 7. How consumers interact with a company or brand online<br />
    • 8. Fan/Follower Consumer Behavior<br />http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&amp;art_aid=125003&amp;passFuseAction=PublicationsSearch.showSearchReslts&amp;art_searched=social%20media&amp;page_number=2<br />
    • 9. Social Media<br />
    • 10. Facebook is Becoming an Information Hub<br /><ul><li>5 billion pieces of content shared every day
    • 11. Facebook send more traffic to news sites than Google News (Hitwise, March 2010)</li></li></ul><li>The No. 2 reason people become fans on Facebook?<br />They are already your customers<br />
    • 12. Fan Distribution for Facebook Pages<br />Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ<br />
    • 13. Categories for Small Facebook Pages<br />Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ<br />
    • 14. Sub-Categories for Small Facebook Pages<br />Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ<br />
    • 15. Facebook &amp; Brands<br />41% think Facebook is a good way to get information about companies and products<br />
    • 16. Facebook Fan = $136.38<br />
    • 17. Almost 65 Million Facebook Users “Like” Things Daily<br />
    • 18. Time Spent On Facebook By Race<br />http://www.emarketer.com/Article.aspx?R=1007797<br />
    • 19. Time Spent on Facebook by Income<br />http://www.emarketer.com/Article.aspx?R=1007797<br />
    • 20. Random Facebook Stats<br />http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=131477&amp;nid=116281<br />
    • 21. Social Media<br />
    • 22. Twitter Drives More Leads for B2C<br />Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn<br />
    • 23. Twitter Drives More Leads for B2C<br />Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn<br />
    • 24. Top Locations of Twitter Users<br />Source: State of the Twittersphere Report - http://bit.ly/5RXUDu<br />
    • 25. Distribution of Tweets by Day<br />Source: State of the Twittersphere Report - http://bit.ly/5RXUDu<br />
    • 26. Distribution of Tweets by Hour<br />Source: State of the Twittersphere Report - http://bit.ly/5RXUDu<br />
    • 27. Tweet Behavior<br />
    • 28. Twitter is The Fastest Growing and Second Largest Search Engine<br />
    • 29. Social Media<br />
    • 30. Blogging and B2C and B2B Leads <br />Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn<br />
    • 31. Blog Articles Increase Leads Generated<br />Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn<br />
    • 32. Social Media is for B2B and B2C<br />Source: State of Inbound Marketing Report - http://bit.ly/aewfHr<br />
    • 33. Blogging More Often Drives Results<br />Source: State of Inbound Marketing Report - http://bit.ly/aewfHr<br />
    • 34. Most Business Blogs Post Weekly<br />Source: State of Inbound Marketing Report - http://bit.ly/aewfHr<br />
    • 35. Small Biz Gets More Leverage<br />Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh<br />
    • 36. On Twitter, B2B Gets More From Blog<br />Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh<br />
    • 37. Create Great Content by Blogging<br />Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV<br />
    • 38. Blogging Attracts More Links<br />Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV<br />
    • 39. Blogging Attracts More Visitors<br />Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV<br />
    • 40. Search<br />
    • 41. Leads by Keywords with SEO Ranking<br />Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn<br />
    • 42. Leads by Indexed Web Pages<br />Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn<br />
    • 43. ComScore, July 2009<br />Search Engines - US<br />
    • 44. Where do you click?<br />89.7% - Click on First page<br />5.93% - Click on Second page<br />4.37% - Click on page three and the rest<br />
    • 45. Email<br />
    • 46. E-mail is NOT dead<br />But social network usage is growing quickly<br />
    • 47. Millennials are just as likely as most older generations to use e-mail regularly <br />
    • 48. There are chinks in e-mail’s armor, however<br />
    • 49. The impact of social media weighs heavily on the minds of e-mail marketers…<br />
    • 50. …so many are investing in both<br />
    • 51. Spending on social media marketing to <br />rival e-mail spending in 2012 (Forrester)<br />
    • 52. Internet users have little time for irrelevant newsletters or promotions<br />
    • 53. Top 10 Email Clients<br />*Fingerprint from Litmus, February 2010<br />
    • 54. Average ROI<br />
    • 55. Email/Spam<br />
    • 56. Email=Conversions<br />54% of US internet users are more likely to buy after receiving a marketing email<br />
    • 57. Paid Search<br />
    • 58. Pay-Per-Click Marketing Delivers High ROI’s<br />
    • 59. Online Ad Spend Increasing<br />
    • 60. Facebook Advertiser Base<br />400% year over year increase <br /> (May 2009-May 2010)<br />176 Billion ads displayed in the U.S. Q1 <br /> (up from 70.7 Billion a year earlier)<br />Currently has 16% online display market share, up from 11% in Q4 2009 <br /> (Yahoo=12% Microsoft = 5.5%)<br />
    • 61. In Summary<br />Facebook is becoming the primary global social network<br />Email is still an effective marketing tool<br />Twitter is evolving into a conversation search engine<br />Online advertising is growing rapidly<br />Search is evolving quickly<br />Facebook CPC is emerging as a viable marketing channel<br />
    • 62. What Bonfire Does<br />Social Media Strategy<br />Social Media Development<br />Social Media Management<br />Social Media Measurement<br />Social Media Consulting &amp; Training<br />Search Engine Optimization<br />Paid Search CPC<br />Social Search CPC<br />Email Marketing<br />Ryan Lewis | Bonfire Social Media | 503.332.5604 | rlewis@bonfiresmm.com<br />

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