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Bonfire presents: The State of Online Marketing July 2010

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We have compiled all statistics relevant to online marking to July 2010 to present a simple view of the State of Online Marketing

We have compiled all statistics relevant to online marking to July 2010 to present a simple view of the State of Online Marketing

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Bonfire presents: The State of Online Marketing July 2010 Bonfire presents: The State of Online Marketing July 2010 Presentation Transcript

  • The State of Online Marketing
    July 2010
  • The State of Online Marketing
    Online Marketing ( digital advertising, social media, email campaigns, search engine optimization, cost per click) has seen rapid growth for the last 3 years and is not showing any indication of slowing.
    Online marketing is quickly becoming the preferred method for reaching potential customers. Due to the available measurement tools and increased consumer participation.
    Bonfire Social Media has compiled statistics that present a quick overview of internet behavior and trends.
    Ryan Lewis | Bonfire Social Media | 503.332.5604 | rlewis@bonfiresmm.com
  • Online Marketing is Gaining Share
  • Advertising Spend Estimated Growth By Segment
    +70.35%
    -10.15%
    +71.21%
    +25.88%
  • Social Media
  • Quick Overview
    500 Million Active Facebook Users
    126 Million Blogs on the Internet
    10 Billion+ Tweets Sent on Twitter Since 2006
    2 Billion Videos are Streamed Each Day on YouTube
  • How consumers interact with a company or brand online
  • Fan/Follower Consumer Behavior
    http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=125003&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=social%20media&page_number=2
  • Social Media
  • Facebook is Becoming an Information Hub
    • 5 billion pieces of content shared every day
    • Facebook send more traffic to news sites than Google News (Hitwise, March 2010)
  • The No. 2 reason people become fans on Facebook?
    They are already your customers
  • Fan Distribution for Facebook Pages
    Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
  • Categories for Small Facebook Pages
    Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
  • Sub-Categories for Small Facebook Pages
    Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
  • Facebook & Brands
    41% think Facebook is a good way to get information about companies and products
  • Facebook Fan = $136.38
  • Almost 65 Million Facebook Users “Like” Things Daily
  • Time Spent On Facebook By Race
    http://www.emarketer.com/Article.aspx?R=1007797
  • Time Spent on Facebook by Income
    http://www.emarketer.com/Article.aspx?R=1007797
  • Random Facebook Stats
    http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=131477&nid=116281
  • Social Media
  • Twitter Drives More Leads for B2C
    Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • Twitter Drives More Leads for B2C
    Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • Top Locations of Twitter Users
    Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
  • Distribution of Tweets by Day
    Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
  • Distribution of Tweets by Hour
    Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
  • Tweet Behavior
  • Twitter is The Fastest Growing and Second Largest Search Engine
  • Social Media
  • Blogging and B2C and B2B Leads
    Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • Blog Articles Increase Leads Generated
    Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • Social Media is for B2B and B2C
    Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • Blogging More Often Drives Results
    Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • Most Business Blogs Post Weekly
    Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • Small Biz Gets More Leverage
    Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
  • On Twitter, B2B Gets More From Blog
    Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
  • Create Great Content by Blogging
    Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
  • Blogging Attracts More Links
    Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
  • Blogging Attracts More Visitors
    Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
  • Search
  • Leads by Keywords with SEO Ranking
    Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • Leads by Indexed Web Pages
    Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • ComScore, July 2009
    Search Engines - US
  • Where do you click?
    89.7% - Click on First page
    5.93% - Click on Second page
    4.37% - Click on page three and the rest
  • Email
  • E-mail is NOT dead
    But social network usage is growing quickly
  • Millennials are just as likely as most older generations to use e-mail regularly
  • There are chinks in e-mail’s armor, however
  • The impact of social media weighs heavily on the minds of e-mail marketers…
  • …so many are investing in both
  • Spending on social media marketing to
    rival e-mail spending in 2012 (Forrester)
  • Internet users have little time for irrelevant newsletters or promotions
  • Top 10 Email Clients
    *Fingerprint from Litmus, February 2010
  • Average ROI
  • Email/Spam
  • Email=Conversions
    54% of US internet users are more likely to buy after receiving a marketing email
  • Paid Search
  • Pay-Per-Click Marketing Delivers High ROI’s
  • Online Ad Spend Increasing
  • Facebook Advertiser Base
    400% year over year increase
    (May 2009-May 2010)
    176 Billion ads displayed in the U.S. Q1
    (up from 70.7 Billion a year earlier)
    Currently has 16% online display market share, up from 11% in Q4 2009
    (Yahoo=12% Microsoft = 5.5%)
  • In Summary
    Facebook is becoming the primary global social network
    Email is still an effective marketing tool
    Twitter is evolving into a conversation search engine
    Online advertising is growing rapidly
    Search is evolving quickly
    Facebook CPC is emerging as a viable marketing channel
  • What Bonfire Does
    Social Media Strategy
    Social Media Development
    Social Media Management
    Social Media Measurement
    Social Media Consulting & Training
    Search Engine Optimization
    Paid Search CPC
    Social Search CPC
    Email Marketing
    Ryan Lewis | Bonfire Social Media | 503.332.5604 | rlewis@bonfiresmm.com