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Transcript of "Bonfire presents: The State of Online Marketing July 2010"
The State of Online Marketing<br />July 2010<br />
The State of Online Marketing<br />Online Marketing ( digital advertising, social media, email campaigns, search engine optimization, cost per click) has seen rapid growth for the last 3 years and is not showing any indication of slowing. <br />Online marketing is quickly becoming the preferred method for reaching potential customers. Due to the available measurement tools and increased consumer participation. <br />Bonfire Social Media has compiled statistics that present a quick overview of internet behavior and trends. <br />Ryan Lewis | Bonfire Social Media | 503.332.5604 | email@example.com<br />
Quick Overview<br />500 Million Active Facebook Users<br />126 Million Blogs on the Internet<br />10 Billion+ Tweets Sent on Twitter Since 2006<br />2 Billion Videos are Streamed Each Day on YouTube<br />
How consumers interact with a company or brand online<br />
Facebook Advertiser Base<br />400% year over year increase <br /> (May 2009-May 2010)<br />176 Billion ads displayed in the U.S. Q1 <br /> (up from 70.7 Billion a year earlier)<br />Currently has 16% online display market share, up from 11% in Q4 2009 <br /> (Yahoo=12% Microsoft = 5.5%)<br />
In Summary<br />Facebook is becoming the primary global social network<br />Email is still an effective marketing tool<br />Twitter is evolving into a conversation search engine<br />Online advertising is growing rapidly<br />Search is evolving quickly<br />Facebook CPC is emerging as a viable marketing channel<br />
What Bonfire Does<br />Social Media Strategy<br />Social Media Development<br />Social Media Management<br />Social Media Measurement<br />Social Media Consulting & Training<br />Search Engine Optimization<br />Paid Search CPC<br />Social Search CPC<br />Email Marketing<br />Ryan Lewis | Bonfire Social Media | 503.332.5604 | firstname.lastname@example.org<br />