The State of Online Marketing<br />July 2010<br />
The State of Online Marketing<br />Online Marketing ( digital advertising, social media, email campaigns, search engine op...
Online Marketing is Gaining Share<br />
Advertising Spend Estimated Growth By Segment<br />+70.35%<br />-10.15%<br />+71.21%<br />+25.88%<br />
Social Media<br />
Quick Overview<br />500 Million Active Facebook Users<br />126 Million Blogs on the Internet<br />10 Billion+ Tweets Sent ...
How consumers interact with a company or brand online<br />
Fan/Follower Consumer Behavior<br />http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=125003...
Social Media<br />
Facebook is Becoming an Information Hub<br /><ul><li>5 billion pieces of content shared every day
Facebook  send more traffic to news sites than Google News (Hitwise, March 2010)</li></li></ul><li>The No. 2 reason people...
Fan Distribution for Facebook Pages<br />Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ<br />
Categories for Small Facebook Pages<br />Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ<br />
Sub-Categories for Small Facebook Pages<br />Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ<br />
Facebook & Brands<br />41% think Facebook is a good way to get information about companies and products<br />
Facebook Fan = $136.38<br />
Almost 65 Million Facebook Users “Like” Things Daily<br />
Time Spent On Facebook By Race<br />http://www.emarketer.com/Article.aspx?R=1007797<br />
Time Spent on Facebook by Income<br />http://www.emarketer.com/Article.aspx?R=1007797<br />
Random Facebook Stats<br />http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=131477&nid=116281<br />
Social Media<br />
Twitter Drives More Leads for B2C<br />Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn<br />
Twitter Drives More Leads for B2C<br />Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn<br />
Top Locations of Twitter Users<br />Source: State of the Twittersphere Report - http://bit.ly/5RXUDu<br />
Distribution of Tweets by Day<br />Source: State of the Twittersphere Report - http://bit.ly/5RXUDu<br />
Distribution of Tweets by Hour<br />Source: State of the Twittersphere Report - http://bit.ly/5RXUDu<br />
Tweet Behavior<br />
Twitter is The Fastest Growing and Second Largest Search Engine<br />
Social Media<br />
Blogging and B2C and B2B Leads <br />Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn<br />
Blog Articles Increase Leads Generated<br />Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMp...
Social Media is for B2B and B2C<br />Source: State of Inbound Marketing Report - http://bit.ly/aewfHr<br />
Blogging More Often Drives Results<br />Source: State of Inbound Marketing Report - http://bit.ly/aewfHr<br />
Most Business Blogs Post Weekly<br />Source: State of Inbound Marketing Report - http://bit.ly/aewfHr<br />
Small Biz Gets More Leverage<br />Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh<br />
On Twitter, B2B Gets More From Blog<br />Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh<br />
Create Great Content by Blogging<br />Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV<br />
Blogging Attracts More Links<br />Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV<br />
Blogging Attracts More Visitors<br />Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV<br />
Search<br />
Leads by Keywords with SEO Ranking<br />Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn<b...
Leads by Indexed Web Pages<br />Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn<br />
ComScore, July 2009<br />Search Engines - US<br />
Where do you click?<br />89.7%  - Click on First page<br />5.93%  - Click on Second page<br />4.37%  - Click on page three...
Email<br />
E-mail is NOT dead<br />But social network usage is growing quickly<br />
Millennials are just as likely as most older generations to use e-mail regularly <br />
There are chinks in e-mail’s armor, however<br />
The impact of social media weighs heavily on the minds of e-mail marketers…<br />
…so many are investing in both<br />
Spending on social media marketing to <br />rival e-mail spending in 2012 (Forrester)<br />
Internet users have little time for irrelevant newsletters or promotions<br />
Top 10 Email Clients<br />*Fingerprint from Litmus, February 2010<br />
Average ROI<br />
Email/Spam<br />
Email=Conversions<br />54% of US internet users are more likely to buy after receiving a marketing email<br />
Paid Search<br />
      Pay-Per-Click Marketing Delivers High ROI’s<br />
Online Ad Spend Increasing<br />
Facebook Advertiser Base<br />400% year over year increase <br />	(May 2009-May 2010)<br />176 Billion ads displayed in th...
In Summary<br />Facebook is becoming the primary global social network<br />Email is still an effective marketing tool<br ...
What Bonfire Does<br />Social Media Strategy<br />Social Media Development<br />Social Media Management<br />Social Media ...
Upcoming SlideShare
Loading in...5
×

Bonfire presents: The State of Online Marketing July 2010

1,616

Published on

We have compiled all statistics relevant to online marking to July 2010 to present a simple view of the State of Online Marketing

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,616
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • *Data collected from over 250 million email recipients using our Fingerprint analysis tool.
  • Bonfire presents: The State of Online Marketing July 2010

    1. 1. The State of Online Marketing<br />July 2010<br />
    2. 2. The State of Online Marketing<br />Online Marketing ( digital advertising, social media, email campaigns, search engine optimization, cost per click) has seen rapid growth for the last 3 years and is not showing any indication of slowing. <br />Online marketing is quickly becoming the preferred method for reaching potential customers. Due to the available measurement tools and increased consumer participation. <br />Bonfire Social Media has compiled statistics that present a quick overview of internet behavior and trends. <br />Ryan Lewis | Bonfire Social Media | 503.332.5604 | rlewis@bonfiresmm.com<br />
    3. 3. Online Marketing is Gaining Share<br />
    4. 4. Advertising Spend Estimated Growth By Segment<br />+70.35%<br />-10.15%<br />+71.21%<br />+25.88%<br />
    5. 5. Social Media<br />
    6. 6. Quick Overview<br />500 Million Active Facebook Users<br />126 Million Blogs on the Internet<br />10 Billion+ Tweets Sent on Twitter Since 2006<br />2 Billion Videos are Streamed Each Day on YouTube<br />
    7. 7. How consumers interact with a company or brand online<br />
    8. 8. Fan/Follower Consumer Behavior<br />http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=125003&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=social%20media&page_number=2<br />
    9. 9. Social Media<br />
    10. 10. Facebook is Becoming an Information Hub<br /><ul><li>5 billion pieces of content shared every day
    11. 11. Facebook send more traffic to news sites than Google News (Hitwise, March 2010)</li></li></ul><li>The No. 2 reason people become fans on Facebook?<br />They are already your customers<br />
    12. 12. Fan Distribution for Facebook Pages<br />Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ<br />
    13. 13. Categories for Small Facebook Pages<br />Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ<br />
    14. 14. Sub-Categories for Small Facebook Pages<br />Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ<br />
    15. 15. Facebook & Brands<br />41% think Facebook is a good way to get information about companies and products<br />
    16. 16. Facebook Fan = $136.38<br />
    17. 17. Almost 65 Million Facebook Users “Like” Things Daily<br />
    18. 18. Time Spent On Facebook By Race<br />http://www.emarketer.com/Article.aspx?R=1007797<br />
    19. 19. Time Spent on Facebook by Income<br />http://www.emarketer.com/Article.aspx?R=1007797<br />
    20. 20. Random Facebook Stats<br />http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=131477&nid=116281<br />
    21. 21. Social Media<br />
    22. 22. Twitter Drives More Leads for B2C<br />Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn<br />
    23. 23. Twitter Drives More Leads for B2C<br />Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn<br />
    24. 24. Top Locations of Twitter Users<br />Source: State of the Twittersphere Report - http://bit.ly/5RXUDu<br />
    25. 25. Distribution of Tweets by Day<br />Source: State of the Twittersphere Report - http://bit.ly/5RXUDu<br />
    26. 26. Distribution of Tweets by Hour<br />Source: State of the Twittersphere Report - http://bit.ly/5RXUDu<br />
    27. 27. Tweet Behavior<br />
    28. 28. Twitter is The Fastest Growing and Second Largest Search Engine<br />
    29. 29. Social Media<br />
    30. 30. Blogging and B2C and B2B Leads <br />Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn<br />
    31. 31. Blog Articles Increase Leads Generated<br />Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn<br />
    32. 32. Social Media is for B2B and B2C<br />Source: State of Inbound Marketing Report - http://bit.ly/aewfHr<br />
    33. 33. Blogging More Often Drives Results<br />Source: State of Inbound Marketing Report - http://bit.ly/aewfHr<br />
    34. 34. Most Business Blogs Post Weekly<br />Source: State of Inbound Marketing Report - http://bit.ly/aewfHr<br />
    35. 35. Small Biz Gets More Leverage<br />Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh<br />
    36. 36. On Twitter, B2B Gets More From Blog<br />Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh<br />
    37. 37. Create Great Content by Blogging<br />Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV<br />
    38. 38. Blogging Attracts More Links<br />Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV<br />
    39. 39. Blogging Attracts More Visitors<br />Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV<br />
    40. 40. Search<br />
    41. 41. Leads by Keywords with SEO Ranking<br />Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn<br />
    42. 42. Leads by Indexed Web Pages<br />Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn<br />
    43. 43. ComScore, July 2009<br />Search Engines - US<br />
    44. 44. Where do you click?<br />89.7% - Click on First page<br />5.93% - Click on Second page<br />4.37% - Click on page three and the rest<br />
    45. 45. Email<br />
    46. 46. E-mail is NOT dead<br />But social network usage is growing quickly<br />
    47. 47. Millennials are just as likely as most older generations to use e-mail regularly <br />
    48. 48. There are chinks in e-mail’s armor, however<br />
    49. 49. The impact of social media weighs heavily on the minds of e-mail marketers…<br />
    50. 50. …so many are investing in both<br />
    51. 51. Spending on social media marketing to <br />rival e-mail spending in 2012 (Forrester)<br />
    52. 52. Internet users have little time for irrelevant newsletters or promotions<br />
    53. 53. Top 10 Email Clients<br />*Fingerprint from Litmus, February 2010<br />
    54. 54. Average ROI<br />
    55. 55. Email/Spam<br />
    56. 56. Email=Conversions<br />54% of US internet users are more likely to buy after receiving a marketing email<br />
    57. 57. Paid Search<br />
    58. 58. Pay-Per-Click Marketing Delivers High ROI’s<br />
    59. 59. Online Ad Spend Increasing<br />
    60. 60. Facebook Advertiser Base<br />400% year over year increase <br /> (May 2009-May 2010)<br />176 Billion ads displayed in the U.S. Q1 <br /> (up from 70.7 Billion a year earlier)<br />Currently has 16% online display market share, up from 11% in Q4 2009 <br /> (Yahoo=12% Microsoft = 5.5%)<br />
    61. 61. In Summary<br />Facebook is becoming the primary global social network<br />Email is still an effective marketing tool<br />Twitter is evolving into a conversation search engine<br />Online advertising is growing rapidly<br />Search is evolving quickly<br />Facebook CPC is emerging as a viable marketing channel<br />
    62. 62. What Bonfire Does<br />Social Media Strategy<br />Social Media Development<br />Social Media Management<br />Social Media Measurement<br />Social Media Consulting & Training<br />Search Engine Optimization<br />Paid Search CPC<br />Social Search CPC<br />Email Marketing<br />Ryan Lewis | Bonfire Social Media | 503.332.5604 | rlewis@bonfiresmm.com<br />

    ×