As reported in eMarketer, ClickZ, and Econsultancy, Fortune 500 companies are using CPL advertising to build social brand groups and community sites in an accountable way.
Check out the presentation and learn:
• Marketers like Kimberly-Clark, Hewlett-Packard/Snapfish, eFax, Tommy Hilfiger, and more are connecting with interested consumers through social/community sites, newsletters, loyalty programs and other engagement vehicles.
• The average cost of a marketing lead varies across different industry sectors, including retail, travel, consumer electronics, nonprofit and more.
• Exclusive snapshots from the ASPCA social campaign that was highlighted in ClickZ.