The document discusses how insurance brokers can benefit from using social media. It notes that consumers are increasingly using the internet to research insurance and that social media allows brokers to better communicate and engage with customers. The document provides examples of how some brokers are using blogs, Facebook, Twitter, and other tools to educate customers, strengthen their brands, and enhance customer service. It emphasizes that brokers should listen to customers and be authentic, interesting, and active participants in the social web.

1. The Social Web and the Insurance Broker “ You ’ ve Got to Be Kidding ” By Rick Morgan

2. Crescenta Valley Insurance Rick Dinger

3. Familiar with the Social Web?

13. Diagram Curtesy of David Armano http://darmano.typepad.com/logic_emotion/2009/04/why-marketing-in-a-post-consumer-era-wont-look-like-marketing.html