1. Salford City College
Eccles Centre
Creative Media Production
1
Use of text:
(Title, Credits, animated captions, stings,
indents, interactive menus, web banner)
The text used is always red on a black background, the black background is usually of a horse
or a soldier that had been killed and the red writing can be used to show blood.
Brief description:
What do you see?
At the start of the motion graphic end sequence to the film 300 you see the directors name in
red with a plane back background with the camera slowly panning further away, then a blood
splat appears and the camera pans out more and you notice that the name was written on a
horse and that the blood splat was the blood of a man who was sat on the horses back who
was shot by an arrow. With the camera continuing to pan backwards you realise that they are
in a battlefield. And with each name that appears on the end sequence the camera stops to
focus on the name and another blood splat appears. You also see arrows and spears flying
around in the background of the shots which also helps to show it is a battlefield.
Techniques used:
Animation, Visual Effects, Colour Rendering,
Graphics, Movement
The whole of the end sequence is made using motion graphics and is brought to life by the
movement of the camera which pans forward and backwards in-between each name that is
being shown on the end sequence.

2. Salford City College
Eccles Centre
Creative Media Production
2
Motion Graphics and Video Compositing Unit 64
Glossary
Motion graphics - Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are
usually combined with audio for use in multimedia projects.
Compositing video - When there are several different clips of video are layered over one another to create a single image.
Interactive Menus – DVD Interface or Interactive Menus on a web page
Ident– The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme.
Animated Captions – Animated Graphics layered over an image / video
Web Banners – A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web
Banner usually a mix of motion graphics and video
Video Format - 3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK
Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the
digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels)
Advanced techniques:
Blur, Sharpen, Distortion, Rotation, Opacity
Rotation is used a lot in the clip often to give the view of the arrow or spear that is going
towards a person.This could have been done using adobe after effects as the effects used can
be easily done using that software
Technical comments:
Video Format, Screen Ratio, Resolution,
Frame rate, Compression
1080 HD
50Fps

3. Salford City College
Eccles Centre
Creative Media Production
3
Screen ratio – Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be
Widescreen (16:9) in a cinematic sequence.
Resolution – The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format.
Frame Rate - The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25
fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing
(jerkiness).
Compression – The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods.This sometimes means a loss in
image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video upload
sites)