1. Salford City College
Eccles Centre
Creative Media Production
Use of text: Title (The Essex Movie Title in After Effects)
(Title, Credits, animated captions, stings,
indents, interactive menus, web banner)
Brief description:
What do you see? A dark blue lake, with an under the water shot so there is only water in the frame, it has
floating white letters scattered around the screen sinking. It then has the people including in
making the movie names appear on the screen in the same colour and font as the floating
letters. Then at the end the movie title appears across the screen in big lettering.
Techniques used:
Animation, Visual Effects, Colour Rendering, The animation used was with the movement of the 3D lettering. The lettering dropping down
Graphics, Movement looking like its being sunk, used was the colour effects to make the water look dark and
dangerous, movement used was with the names of the people involved, they transitioned onto
the screen with one letter at a time.
Advanced techniques:
Blur, Sharpen, Distortion, Rotation, Opacity There was a slight blur to the letters and the dark sea background to create the effect of eyes
looking under water and blurred slightly. There is a light flair at the top right representing the
sun is being shone through the water 1

2. Salford City College
Eccles Centre
Creative Media Production
Technical comments:
Video Format, Screen Ratio, Resolution, 240p, 16:9, 25fps
Frame rate, Compression
Motion Graphics and Video Compositing Unit 64
Glossary
Motion graphics - Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are
usually combined with audio for use in multimedia projects.
Compositing video - When there are several different clips of video are layered over one another to create a single image.
Interactive Menus – DVD Interface or Interactive Menus on a web page
Ident – The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme.
Animated Captions – Animated Graphics layered over an image / video
Web Banners – A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web
Banner usually a mix of motion graphics and video
Video Format - 3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK
Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the
digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels)
Screen ratio – Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be
Widescreen (16:9) in a cinematic sequence.
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3. Salford City College
Eccles Centre
Creative Media Production
Resolution – The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format.
Frame Rate - The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25
fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing
(jerkiness).
Compression – The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods. This sometimes means a loss in
image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video upload
sites)
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