1. Salford City College
Eccles Centre
Creative Media Production
Use of text:
(Title, Credits, animated captions, stings,
indents, interactive menus, web banner)
Brief description: What i see in the image above well... in the background you can see it’s showing different
What do you see? scenes of the movie and in the text in the middle are options you just click on the one you
want for example say you want to watch the full movie you click on the top one say you want
to watch one scene you just click on the scene selection the second from the top that will
automatically show you all the scenes in the movie then you decide witch scene you would like
to watch its easy and simple.
Techniques used:
Animation, Visual Effects, Colour Rendering, In the image above you can obviously see they have used (CGI) which stands for Computer
Graphics, Movement Generated Imagery because of all the flying and stunts Spiderman does in the DVD menu and
in the movie
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2. Salford City College
Eccles Centre
Creative Media Production
Advanced techniques: I would of spread the words by moving from the middle to each end of the screen and i would
Blur, Sharpen, Distortion, Rotation, Opacity have also changed the opacity of the text to be a bit more visual
Technical comments:
Video Format, Screen Ratio, Resolution, The video format is widescreen/ the screen ratio is 1.78:1 and the aspect ratio is 1.85:1
Frame rate, Compression
Motion Graphics and Video Compositing Unit 64
Glossary
Motion graphics - Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are
usually combined with audio for use in multimedia projects.
Compositing video - When there are several different clips of video are layered over one another to create a single image.
Interactive Menus – DVD Interface or Interactive Menus on a web page
Ident – The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme.
Animated Captions – Animated Graphics layered over an image / video
Web Banners – A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web
Banner usually a mix of motion graphics and video
Video Format - 3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK
Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the
digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels)
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3. Salford City College
Eccles Centre
Creative Media Production
Screen ratio – Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be
Widescreen (16:9) in a cinematic sequence.
Resolution – The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format.
Frame Rate - The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25
fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing
(jerkiness).
Compression – The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods. This sometimes means a loss in
image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video upload
sites)
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