The title and credit sequence for Sherlock Holmes uses animation and visual effects to transition between scenes from the film and drawn sketches. The film scenes become blurred and smoky as they transform into drawings in the sketchbook. The credits appear over the top of these transitions between live action and drawings. Advanced techniques like blurring and smoke are used to blur the scenes as they change mediums.

1. Salford City College
Eccles Centre
Creative Media Production
Motion Graphics and Video Compositing Unit 64
Use of text: Title and Credit Sequence – Sherlock Holmes-
(Title, Credits, animated captions, stings,
indents, interactive menus, web banner)
Brief description: Many of the different scenes from the film are shown in both black & white colour-the first
What do you see? being of Sherlock himself then a girl strapped to a bed initially that then becomes a sketch
book drawing. The credits from the film appear on top of the drawn scenes. These drawings
are then made to blur and smudge onto the screen.
Techniques used: Animation-the film scene becoming the sketch book drawing
Animation, Visual Effects, Colour Rendering, Visual effects-the puffs of smoke as the scene becomes a drawing
Graphics, Movement Graphics-the use of audio as the scene changes from motion to still.
Movement-it is fast moving taking you from scene to sketch then scene again
Advanced techniques: The film scene is quite sharp as the scene becomes a sketch book drawing it is blurred by the
Blur, Sharpen, Distortion, Rotation, Opacity action of smoke
Rotation-does not appear to be any rotation
Opacity-
Technical comments:
Video Format, Screen Ratio, Resolution,
Frame rate, Compression
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2. Salford City College
Eccles Centre
Creative Media Production
Glossary
Motion graphics - Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are
usually combined with audio for use in multimedia projects.
Compositing video - When there are several different clips of video are layered over one another to create a single image.
Interactive Menus – DVD Interface or Interactive Menus on a web page
Ident – The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme.
Animated Captions – Animated Graphics layered over an image / video
Web Banners – A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web
Banner usually a mix of motion graphics and video
Video Format - 3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK
Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the
digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels)
Screen ratio – Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be
Widescreen (16:9) in a cinematic sequence.
Resolution – The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format.
Frame Rate - The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25
fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing
(jerkiness).
Compression – The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods. This sometimes means a loss in
image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video upload
sites)
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