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What is eXtension 2006
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What is eXtension 2006

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What is eXtension as presented to the University of Kentucky/Kentucky State University Cooperative Extension meeting

What is eXtension as presented to the University of Kentucky/Kentucky State University Cooperative Extension meeting

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What is eXtension 2006 What is eXtension 2006 Presentation Transcript

  •  
  • Overview and Introduction to eXtension
  • eXtension MISSION
    • eXtension is an internet based educational partnership of the 74 LG institutions that helps people improve their lives by providing access to objective research based information and learning opportunities
  • MISSION - translated
    • eXtension IS Extension!
    • Another tool in our toolbox to reach clientele
    • Customer driven and interactive
  • eXtension VISION
    • Any time, any place, and format any device
    • Available to clients 24/7/365
    • National shared strength – local customized focus
  • eXtension VISION
    • Content is dynamic and evolving
    • Compliments and enhances CES
    • Increases visibility of CES
    • Promotes collaborative development and reduces duplication
    • Continual interaction CoP with CoI
    • February 2004 NED/A
    • .8 of 1% of Smith Lever Funds
    • $2.2 million
    • Federal line established 2006 CSREES
    • $1.425 million
    eXtension Background and Funding
  • eXtension VALUES
    • We believe …
    • learning, discovery and engagement
    • expanding access to CES
    • openly-shared educational product development
    • joint ownership
    • better together than separate
  • eXtension Update
  • Community of Practice network of people who share a common interest in a specific area of knowledge or competence and are willing to work and learn together over a period of time to develop and share that knowledge
    • Serves a …
    • Community of Interest
    Community of Interest
  • Virtual Team
  •  
    • 2006 Building
    • Collaborative Environments
    • Blog: about.extension.org
    • Wiki: about.extension.org/wiki
    About eXtension
  •  
  •  
    • people.extension.org
    • cop.extension.org
    • faq.extension.org
    • news.extension.org
    • calendar.extension.org
    • Web Conference Center
    • ATOM
  •  
    • Professional Development
    • Assessment of …
    • Collaborative Tools
    • Product Usability
    • Site Effectiveness
    Evaluation
    • 501c3
    Development Efforts
  • Marketing
    • eXtension and CoP
    • www.extension.org
    • iTunes
  •  
  •  
    • Robert Demattina, iTeam Chair - Agricultural Communications Services
    • Debra Cotterill- Mason County
    • Rick Durham - Horticulture
    • Tyrone Gentry - Green County
    • Kevin Veach - Animal Sciences
    UK iTeam
    • 3616 eX IDs
    • 197 eX IDs for
    • Kentucky Cooperative Extension System
    • TX 285 6. OH 135
    • NC 254 7. IN 132
    • TN 203 8. NE 117
    • KY 197 9. AL 107
    • LA 151 10. ME 93
    02.05.07
    • Challenge
    • faq.extension.org
    • 94 people
    • 1,258 entered
    • 11,366 edited
    • 39,071 viewed
    • Communities of Practice
    • Beef Cattle Clearinghouse
      • Les Anderson
    • Consumer Horticulture
      • Richard E. Durham
      • Candace Harker
      • Ward Upham
      • Ricky Yeargan
    • Corn and Soybean
      • Chad Lee
    • DAIReXNET
      • Donna Amaral-Phillips
      • Alan J. McAllister
    • Entrepreneurs & Their Communities
      • Gae Broadwater
      • Ron Hustedde
    • Financial Security for All
      • Joanne Bankston
      • Bob Flashman
    • HorseQuest
      • Robert Coleman
      • Ashley Griffin
      • Kristen Janicki
    • Just in Time Parenting
      • Carole Gnatuk
  • Integrated Launch
  •  
    • The Future
  • Different people use the internet in different ways
        • Men
        • Women
        • Young internet users (ages 18-29)
        • Online middle-aged (30–64)
        • Online seniors (65+)
        • White
        • African-American
        • Hispanic
    • Men are more likely than women to do these activities online
    • Online men Online women
    • Get news 77% 66%
    • Buy travel services or make reservation 60 51
    • Check sports scores and information 59 27
    • Get political news 57 42
    • Participate in online auction 28 18
    • Create content for the internet 25 16
    • Download music files 18 11
    • Buy/sell stocks, bonds, mutual funds 16 9
    • Women are more likely than men to do these activities online
    • Online women Online men
    • Get health information 85% 75%
    • Get spiritual and religious information 73 56
    • Use support-group Web sites 63 46
    • Source: Pew Internet Project surveys 2004.
    • Online whites are more likely than minorities to do these activities Online whites Online minorities
    • Buy a product 63% 53%
    • Participate in online auction 24 16
    • African-Americans are more likely than whites to do these activities online Online blacks Online whites
    • Do research for school or job training 71% 58%
    • Look for information about a new job 61 38
    • Listen to music online 46 30
    • Download music files 25 13
    • Hispanics are more likely than non-Hispanic whites to do these activities online
    • Online Hispanics Online whites
    • Look for new job information 61% 38%
    • Listen to music online 46 30
    • Source: Pew Internet Project surveys 2004.
    • Young internet users (ages 18-29) are more likely than others to do these activities online
    • Young internet users Those 30+
    • Research for school or job training 76% 48%
    • Look for new job information 65 31
    • Use instant messaging 59 33
    • Listen to music online 53 27
    • Look up sports scores and information 51 37
    • Look for information about a place to live 43 27
    • Download music files 28 11
    • Share files from my computer 27 17
    • Log on using a wireless device 26 13
    • Using dating Web sites 16 5
    • Source: Pew Internet Project surveys 2004.
    • Online seniors (65+) are more likely than young internet users to do this online
    • Online seniors Those 18–29
    • Use email 96% 91%
    • Online middle-aged (30–64) are more likely than the young or seniors to do this online
    • Online middle-aged Younger and older internet users
    • Research a product or service 81% 71%
    • Look for health and medical information 70 57
    • Do work-related research 56 38
    • Source: Pew Internet Project surveys 2004.
  • Statistics of Cell phone usage
        • Population of US (Oct. 17, 2006 est.): 300,000,000
        • Cell phones in US: 194,479,364
  • How People Use Cell Phones
    • Percentage of cell owners who use this feature
    • Send and receive text messages 35
    • Take still pictures 28
    • Play games 22
    • Access the Internet 14
    • Send / receive email 8
    • Trade instant messages 7
    • Perform Internet searches 7
    • Play music 6
    • Record their own video clips 6
    • Get mobile maps 4
    • Watch video or TV programs 2
    • Source: Pew Internet & American Life Project, Associated Press,
    • AOL cell phone survey. March 8–28, 2006.
    • Source: CIA World Factbook 2006.
  • eXtension must grow and adapt as new technologies emerge
    • Social Networking
    • Rich media
    • Content anywhere, anytime
    • Etc.
    • Next Steps
    • Join a CoP
    • Institutionalize
    • Help us build it
    • Enhance features
    • OPPORTUNITY!