What is eXtension 2006

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What is eXtension as presented to the University of Kentucky/Kentucky State University Cooperative Extension meeting

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  • What is eXtension 2006

    1. 2. Overview and Introduction to eXtension
    2. 3. eXtension MISSION <ul><li>eXtension is an internet based educational partnership of the 74 LG institutions that helps people improve their lives by providing access to objective research based information and learning opportunities </li></ul>
    3. 4. MISSION - translated <ul><li>eXtension IS Extension! </li></ul><ul><li>Another tool in our toolbox to reach clientele </li></ul><ul><li>Customer driven and interactive </li></ul>
    4. 5. eXtension VISION <ul><li>Any time, any place, and format any device </li></ul><ul><li>Available to clients 24/7/365 </li></ul><ul><li>National shared strength – local customized focus </li></ul>
    5. 6. eXtension VISION <ul><li>Content is dynamic and evolving </li></ul><ul><li>Compliments and enhances CES </li></ul><ul><li>Increases visibility of CES </li></ul><ul><li>Promotes collaborative development and reduces duplication </li></ul><ul><li>Continual interaction CoP with CoI </li></ul>
    6. 7. <ul><li>February 2004 NED/A </li></ul><ul><li>.8 of 1% of Smith Lever Funds </li></ul><ul><li>$2.2 million </li></ul><ul><li>Federal line established 2006 CSREES </li></ul><ul><li>$1.425 million </li></ul>eXtension Background and Funding
    7. 8. eXtension VALUES <ul><li>We believe … </li></ul><ul><li>learning, discovery and engagement </li></ul><ul><li>expanding access to CES </li></ul><ul><li>openly-shared educational product development </li></ul><ul><li>joint ownership </li></ul><ul><li>better together than separate </li></ul>
    8. 9. eXtension Update
    9. 10. Community of Practice network of people who share a common interest in a specific area of knowledge or competence and are willing to work and learn together over a period of time to develop and share that knowledge
    10. 11. <ul><li>Serves a … </li></ul><ul><li>Community of Interest </li></ul>Community of Interest
    11. 12. Virtual Team
    12. 14. <ul><li>2006 Building </li></ul>
    13. 15. <ul><li>Collaborative Environments </li></ul>
    14. 16. <ul><li>Blog: about.extension.org </li></ul><ul><li>Wiki: about.extension.org/wiki </li></ul>About eXtension
    15. 19. <ul><li>people.extension.org </li></ul>
    16. 20. <ul><li>cop.extension.org </li></ul>
    17. 21. <ul><li>faq.extension.org </li></ul>
    18. 22. <ul><li>news.extension.org </li></ul>
    19. 23. <ul><li>calendar.extension.org </li></ul>
    20. 24. <ul><li>Web Conference Center </li></ul>
    21. 25. <ul><li>ATOM </li></ul>
    22. 27. <ul><li>Professional Development </li></ul>
    23. 28. <ul><li>Assessment of … </li></ul><ul><li>Collaborative Tools </li></ul><ul><li>Product Usability </li></ul><ul><li>Site Effectiveness </li></ul>Evaluation
    24. 29. <ul><li>501c3 </li></ul>Development Efforts
    25. 30. Marketing <ul><li>eXtension and CoP </li></ul>
    26. 31. <ul><li>www.extension.org </li></ul>
    27. 32. <ul><li>iTunes </li></ul>
    28. 35. <ul><li>Robert Demattina, iTeam Chair - Agricultural Communications Services </li></ul><ul><li>Debra Cotterill- Mason County </li></ul><ul><li>Rick Durham - Horticulture </li></ul><ul><li>Tyrone Gentry - Green County </li></ul><ul><li>Kevin Veach - Animal Sciences </li></ul>UK iTeam
    29. 36. <ul><li>3616 eX IDs </li></ul>
    30. 37. <ul><li>197 eX IDs for </li></ul><ul><li>Kentucky Cooperative Extension System </li></ul>
    31. 38. <ul><li>TX 285 6. OH 135 </li></ul><ul><li>NC 254 7. IN 132 </li></ul><ul><li>TN 203 8. NE 117 </li></ul><ul><li>KY 197 9. AL 107 </li></ul><ul><li>LA 151 10. ME 93 </li></ul>02.05.07
    32. 39. <ul><li>Challenge </li></ul>
    33. 40. <ul><li>faq.extension.org </li></ul><ul><li>94 people </li></ul><ul><li>1,258 entered </li></ul><ul><li>11,366 edited </li></ul><ul><li>39,071 viewed </li></ul>
    34. 41. <ul><li>Communities of Practice </li></ul>
    35. 42. <ul><li>Beef Cattle Clearinghouse </li></ul><ul><ul><li>Les Anderson </li></ul></ul>
    36. 43. <ul><li>Consumer Horticulture </li></ul><ul><ul><li>Richard E. Durham </li></ul></ul><ul><ul><li>Candace Harker </li></ul></ul><ul><ul><li>Ward Upham </li></ul></ul><ul><ul><li>Ricky Yeargan </li></ul></ul>
    37. 44. <ul><li>Corn and Soybean </li></ul><ul><ul><li>Chad Lee </li></ul></ul>
    38. 45. <ul><li>DAIReXNET </li></ul><ul><ul><li>Donna Amaral-Phillips </li></ul></ul><ul><ul><li>Alan J. McAllister </li></ul></ul>
    39. 46. <ul><li>Entrepreneurs & Their Communities </li></ul><ul><ul><li>Gae Broadwater </li></ul></ul><ul><ul><li>Ron Hustedde </li></ul></ul>
    40. 47. <ul><li>Financial Security for All </li></ul><ul><ul><li>Joanne Bankston </li></ul></ul><ul><ul><li>Bob Flashman </li></ul></ul>
    41. 48. <ul><li>HorseQuest </li></ul><ul><ul><li>Robert Coleman </li></ul></ul><ul><ul><li>Ashley Griffin </li></ul></ul><ul><ul><li>Kristen Janicki </li></ul></ul>
    42. 49. <ul><li>Just in Time Parenting </li></ul><ul><ul><li>Carole Gnatuk </li></ul></ul>
    43. 50. Integrated Launch
    44. 52. <ul><li>The Future </li></ul>
    45. 53. Different people use the internet in different ways <ul><ul><ul><li>Men </li></ul></ul></ul><ul><ul><ul><li>Women </li></ul></ul></ul><ul><ul><ul><li>Young internet users (ages 18-29) </li></ul></ul></ul><ul><ul><ul><li>Online middle-aged (30–64) </li></ul></ul></ul><ul><ul><ul><li>Online seniors (65+) </li></ul></ul></ul><ul><ul><ul><li>White </li></ul></ul></ul><ul><ul><ul><li>African-American </li></ul></ul></ul><ul><ul><ul><li>Hispanic </li></ul></ul></ul>
    46. 54. <ul><li>Men are more likely than women to do these activities online </li></ul><ul><li> Online men Online women </li></ul><ul><li>Get news 77% 66% </li></ul><ul><li>Buy travel services or make reservation 60 51 </li></ul><ul><li>Check sports scores and information 59 27 </li></ul><ul><li>Get political news 57 42 </li></ul><ul><li>Participate in online auction 28 18 </li></ul><ul><li>Create content for the internet 25 16 </li></ul><ul><li>Download music files 18 11 </li></ul><ul><li>Buy/sell stocks, bonds, mutual funds 16 9 </li></ul><ul><li>Women are more likely than men to do these activities online </li></ul><ul><li> Online women Online men </li></ul><ul><li>Get health information 85% 75% </li></ul><ul><li>Get spiritual and religious information 73 56 </li></ul><ul><li>Use support-group Web sites 63 46 </li></ul><ul><li>Source: Pew Internet Project surveys 2004. </li></ul>
    47. 55. <ul><li>Online whites are more likely than minorities to do these activities Online whites Online minorities </li></ul><ul><li>Buy a product 63% 53% </li></ul><ul><li>Participate in online auction 24 16 </li></ul><ul><li>African-Americans are more likely than whites to do these activities online Online blacks Online whites </li></ul><ul><li>Do research for school or job training 71% 58% </li></ul><ul><li>Look for information about a new job 61 38 </li></ul><ul><li>Listen to music online 46 30 </li></ul><ul><li>Download music files 25 13 </li></ul><ul><li>Hispanics are more likely than non-Hispanic whites to do these activities online </li></ul><ul><li> Online Hispanics Online whites </li></ul><ul><li>Look for new job information 61% 38% </li></ul><ul><li>Listen to music online 46 30 </li></ul><ul><li>Source: Pew Internet Project surveys 2004. </li></ul>
    48. 56. <ul><li>Young internet users (ages 18-29) are more likely than others to do these activities online </li></ul><ul><li>Young internet users Those 30+ </li></ul><ul><li>Research for school or job training 76% 48% </li></ul><ul><li>Look for new job information 65 31 </li></ul><ul><li>Use instant messaging 59 33 </li></ul><ul><li>Listen to music online 53 27 </li></ul><ul><li>Look up sports scores and information 51 37 </li></ul><ul><li>Look for information about a place to live 43 27 </li></ul><ul><li>Download music files 28 11 </li></ul><ul><li>Share files from my computer 27 17 </li></ul><ul><li>Log on using a wireless device 26 13 </li></ul><ul><li>Using dating Web sites 16 5 </li></ul><ul><li>Source: Pew Internet Project surveys 2004. </li></ul>
    49. 57. <ul><li>Online seniors (65+) are more likely than young internet users to do this online </li></ul><ul><li>Online seniors Those 18–29 </li></ul><ul><li>Use email 96% 91% </li></ul><ul><li>Online middle-aged (30–64) are more likely than the young or seniors to do this online </li></ul><ul><li>Online middle-aged Younger and older internet users </li></ul><ul><li>Research a product or service 81% 71% </li></ul><ul><li>Look for health and medical information 70 57 </li></ul><ul><li>Do work-related research 56 38 </li></ul><ul><li>Source: Pew Internet Project surveys 2004. </li></ul>
    50. 58. Statistics of Cell phone usage <ul><ul><ul><li>Population of US (Oct. 17, 2006 est.): 300,000,000 </li></ul></ul></ul><ul><ul><ul><li>Cell phones in US: 194,479,364 </li></ul></ul></ul>
    51. 59. How People Use Cell Phones <ul><li>Percentage of cell owners who use this feature </li></ul><ul><li>Send and receive text messages 35 </li></ul><ul><li>Take still pictures 28 </li></ul><ul><li>Play games 22 </li></ul><ul><li>Access the Internet 14 </li></ul><ul><li>Send / receive email 8 </li></ul><ul><li>Trade instant messages 7 </li></ul><ul><li>Perform Internet searches 7 </li></ul><ul><li>Play music 6 </li></ul><ul><li>Record their own video clips 6 </li></ul><ul><li>Get mobile maps 4 </li></ul><ul><li>Watch video or TV programs 2 </li></ul><ul><li>Source: Pew Internet & American Life Project, Associated Press, </li></ul><ul><li>AOL cell phone survey. March 8–28, 2006. </li></ul><ul><li>Source: CIA World Factbook 2006. </li></ul>
    52. 60. eXtension must grow and adapt as new technologies emerge <ul><li>Social Networking </li></ul><ul><li>Rich media </li></ul><ul><li>Content anywhere, anytime </li></ul><ul><li>Etc. </li></ul>
    53. 61. <ul><li>Next Steps </li></ul>
    54. 62. <ul><li>Join a CoP </li></ul>
    55. 63. <ul><li>Institutionalize </li></ul>
    56. 64. <ul><li>Help us build it </li></ul>
    57. 65. <ul><li>Enhance features </li></ul>
    58. 66. <ul><li>OPPORTUNITY! </li></ul>

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