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GOVERNING AS SOCIAL NETWORKING   Lee Rainie – Director Pew Internet Project IRMCO – Cambridge, Maryland April 22, 2009
New information ecosystem:  Then   and  Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed fo...
2000 46% of adults use internet 5% with broadband at home 50% own a cell phone <5% are content creators 0% connect wireles...
<ul><li>Personal ecosystem changes </li></ul>
Media ecology –  then <ul><li>Product   Route to home   Display   Local storage </li></ul><ul><li>TV stations   phone     ...
Media ecology – now <ul><li>Product   Route to home   Display   Local storage </li></ul><ul><li>  cable TiVo (PVR) VCR </l...
Personal ecosystem changes  <ul><li>Volume of information grows </li></ul><ul><li>Variety of information increases </li></...
Personal ecosystem changes <ul><li>The immersive qualities of media are more compelling </li></ul><ul><li>Relevance of inf...
A different personal ecosystem and a different sense of … <ul><li>Expectation about access to information and people </li>...
<ul><li>News ecosystem changes </li></ul>
113 million 64 million
The internet and political news/information % who use the internet to get info about the campaign
Percent of adults
 
People-Press news consumer typology
<ul><li>Political ecosystem changes </li></ul>
 
<ul><li>35% of adults have watched politically related video  </li></ul><ul><li>--- </li></ul><ul><li>Up from 13% in 2004 ...
<ul><li>14% of adults have used social network sites for political news and information </li></ul>Other activities
 
<ul><li>The process of citizen decision-making and problem-solving changes </li></ul>
Background of research <ul><li>Institute for Museum and Library Services grant  </li></ul><ul><li>UIC partnership </li></u...
Basic question <ul><li>How do people get information to help them solve problems that could have a government connection o...
23 Needed information about  Medicare  / Medicaid / food stamps 25 Changed  jobs , retired, or started your own business 3...
5 Became a citizen / helped someone with  immigration 10 Involved in a criminal matter, a lawsuit, or other  legal  action...
<ul><li>79.5% had experienced at least one problem  </li></ul><ul><li>= </li></ul><ul><li>Approx. 169 million adults and t...
What sources did you use for most recent problem?  <ul><li>58% of those who had recently experienced one of those problems...
What sources did you use …? (2)  <ul><li>36% consulted  newspapers, magazines, books </li></ul><ul><li>34% directly contac...
Who turns to government agencies for problem solving? <ul><li>40-somethings = 40% </li></ul><ul><li>College grads = 37% </...
Problem 7% 11% 10% 10% 20% 10% Library 14% 14% 14% 21% 15% 16% TV or Radio 71% 27% 60% 56% 27% 15% Government Agency 27% 4...
Search success in problem solving NA 55% TV and radio NA 56% Family and friends NA 57% Newspapers, mags, books NA 61% Prof...
Average searcher/decider <ul><li>Used 2-3 sources of information – not an either/or world </li></ul><ul><li>Relied on an “...
<ul><li>There is a new pattern of communication, influence, and support in a world of networked individuals </li></ul>
The two-step flow of communication has become a four-step “cycle” <ul><li>Attention </li></ul><ul><li>Acquisition </li></u...
How do you…. <ul><li>get a citizen’s attention? </li></ul><ul><ul><li>leverage your traditional platforms </li></ul></ul><...
How do you…. <ul><li>help a citizen acquire information? </li></ul><ul><ul><li>be findable in a search-driven, “long tail”...
How do you…. <ul><li>help a citizen assess information? </li></ul><ul><ul><li>be transparent </li></ul></ul><ul><ul><li>be...
How do you…. <ul><li>assist a citizen act on information? </li></ul><ul><ul><li>offer opportunities for feedback </li></ul...
How are we doing in the Twittersphere? http:// search.twitter.com/search?q =%23irmco “ What are the metrics for citizen en...
Thank you! <ul><li>Lee Rainie </li></ul><ul><li>Director </li></ul><ul><li>Pew Internet & American Life Project </li></ul>...
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Governing as social networking

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Lee Rainie, Director of the Pew Internet & American Life Project, will discuss the Project’s research about how the internet and cell phones are affecting citizens and how government agencies have new opportunities to plug into citizens’ social networks as they try to solve problems in their lives. He will talk about the reasons people rely more and more on their social networks as they share ideas, learn, and seek support. Government agencies now have the chance to act as “nodes” in those networks. 4/22/09

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Governing as social networking

  1. 1. GOVERNING AS SOCIAL NETWORKING Lee Rainie – Director Pew Internet Project IRMCO – Cambridge, Maryland April 22, 2009
  2. 2. New information ecosystem: Then and Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed for consumption Information Age Info is: Abundant Cheap Personally oriented Designed for participation
  3. 3. 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone <5% are content creators 0% connect wirelessly <10% use “cloud” = slow, stationary connections built around my computer, simple chat and information exchange The internet is the asteroid: Then and now 2008 75% of adults use internet 57% with broadband at home 82% own a cell phone ~40% are content creators 62% connect wirelessly >53% use “cloud” = fast, mobile connections built around outside servers and storage and social / civic engagement
  4. 4. <ul><li>Personal ecosystem changes </li></ul>
  5. 5. Media ecology – then <ul><li>Product Route to home Display Local storage </li></ul><ul><li>TV stations phone TV Cassette/ 8-track </li></ul><ul><li> broadcast TV radio </li></ul><ul><li> broadcast radio stereo Vinyl album </li></ul><ul><li>News mail </li></ul><ul><li>Advertising newspaper delivery phone </li></ul><ul><li> paper </li></ul><ul><li>Radio Stations non-electronic </li></ul>Tom Wolzien, Sanford C. Bernstein & Co
  6. 6. Media ecology – now <ul><li>Product Route to home Display Local storage </li></ul><ul><li> cable TiVo (PVR) VCR </li></ul><ul><li>TV stations DSL TV </li></ul><ul><li>Info wireless/phone radio DVD </li></ul><ul><li>“ Daily me” broadcast TV PC Web-based storage </li></ul><ul><li>content iPod /MP3 server/ TiVo (PVR) </li></ul><ul><li>Cable Nets broadcast radio stereo PC </li></ul><ul><li>Web sites satellite monitor web storage </li></ul><ul><li>Local news mail headphones CD/CD-ROM </li></ul><ul><li>Content from express delivery pager </li></ul><ul><li>individuals iPod / storage portable gamer MP3 player / iPod </li></ul><ul><li>Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs </li></ul><ul><li>Advertising newspaper delivery phone cable box </li></ul><ul><li>Radio stations camcorder/camera PDA/Palm game console </li></ul><ul><li>game console paper </li></ul><ul><li>Satellite radio non-electronic storage sticks/disks </li></ul>Adapted from Tom Wolzien, Sanford C. Bernstein & Co
  7. 7. Personal ecosystem changes <ul><li>Volume of information grows </li></ul><ul><li>Variety of information increases </li></ul><ul><li>Velocity of information speeds up </li></ul><ul><li>The times and places to experience media enlarge </li></ul><ul><li>People’s vigilance for information expands AND contracts </li></ul>
  8. 8. Personal ecosystem changes <ul><li>The immersive qualities of media are more compelling </li></ul><ul><li>Relevance of information improves </li></ul><ul><li>The number of information “voices” explodes – and becomes more findable </li></ul><ul><li>Voting and ventilating are enabled </li></ul><ul><li>Social networks are more vivid </li></ul>
  9. 9. A different personal ecosystem and a different sense of … <ul><li>Expectation about access to information and people </li></ul><ul><li>Persistence of the “digital me” and “digital you” </li></ul><ul><li>Place … and time … and presence with others </li></ul><ul><li>Possibilities of conversation and community -- scalability </li></ul><ul><li>Personal efficacy </li></ul><ul><li>Boundaries and contexts – public and private </li></ul><ul><li>Social networking possibilities – new layers, new audiences </li></ul>
  10. 10. <ul><li>News ecosystem changes </li></ul>
  11. 11. 113 million 64 million
  12. 12. The internet and political news/information % who use the internet to get info about the campaign
  13. 13. Percent of adults
  14. 15. People-Press news consumer typology
  15. 16. <ul><li>Political ecosystem changes </li></ul>
  16. 18. <ul><li>35% of adults have watched politically related video </li></ul><ul><li>--- </li></ul><ul><li>Up from 13% in 2004 </li></ul>Other activities
  17. 19. <ul><li>14% of adults have used social network sites for political news and information </li></ul>Other activities
  18. 21. <ul><li>The process of citizen decision-making and problem-solving changes </li></ul>
  19. 22. Background of research <ul><li>Institute for Museum and Library Services grant </li></ul><ul><li>UIC partnership </li></ul><ul><li>Government Printing Office query </li></ul><ul><li>http://www.pewinternet.org/PPF/r/231/report_display.asp </li></ul>
  20. 23. Basic question <ul><li>How do people get information to help them solve problems that could have a government connection or be aided by government resources? </li></ul>
  21. 24. 23 Needed information about Medicare / Medicaid / food stamps 25 Changed jobs , retired, or started your own business 34 Needed information about property taxes or income taxes 39 Made a decision about schooling , paying for education, or getting training for yourself or for a child 45% Dealt with a serious illness or other health condition, either yourself or someone close to you Yes Problem – 1 (… in the past two years)
  22. 25. 5 Became a citizen / helped someone with immigration 10 Involved in a criminal matter, a lawsuit, or other legal action 15 Look for help from local government with a problem like traffic or schools 19 Wanted information about voter registration or a government action, program, or policy 20% Needed information about Social Security / military benefits Yes Problem – 2 (… in the past two years)
  23. 26. <ul><li>79.5% had experienced at least one problem </li></ul><ul><li>= </li></ul><ul><li>Approx. 169 million adults and that is the target population for this research </li></ul>
  24. 27. What sources did you use for most recent problem? <ul><li>58% of those who had recently experienced one of those problems said they used the internet to get help (not including secondary internet users) </li></ul><ul><li>53% said they turned to professionals such as doctors, lawyers or financial experts </li></ul><ul><li>45% turned to friends and family members </li></ul>
  25. 28. What sources did you use …? (2) <ul><li>36% consulted newspapers, magazines, books </li></ul><ul><li>34% directly contacted a government office or agency </li></ul><ul><li>16% consult television and radio </li></ul><ul><li>13% went to the public library </li></ul><ul><li>11% used another source not mentioned in survey </li></ul>
  26. 29. Who turns to government agencies for problem solving? <ul><li>40-somethings = 40% </li></ul><ul><li>College grads = 37% </li></ul><ul><li>Internet users = 35% </li></ul><ul><li>No gender or racial/ethnic variance </li></ul><ul><li>No income variance </li></ul>
  27. 30. Problem 7% 11% 10% 10% 20% 10% Library 14% 14% 14% 21% 15% 16% TV or Radio 71% 27% 60% 56% 27% 15% Government Agency 27% 43% 33% 32% 38% 37% Print sources 31% 58% 28% 26% 50% 51% Family or Friends 38% 27% 43% 48% 40% 83% Professionals 41% 66% 45% 60% 77% 46% Internet Social Security Change job status Medicare/ Medicaid Taxes Education Health Source of info.
  28. 31. Search success in problem solving NA 55% TV and radio NA 56% Family and friends NA 57% Newspapers, mags, books NA 61% Professionals / experts 55% 63% Internet 36% 64% Public library 49% 65% Government agency A lot of information Very Successful
  29. 32. Average searcher/decider <ul><li>Used 2-3 sources of information – not an either/or world </li></ul><ul><li>Relied on an “outside” human being somewhere in the process to find or assess information – so humans were filters and assessors of information </li></ul><ul><li>Did not “self diagnose” and “self medicate” – relied on an expert sources before making the final decision </li></ul>
  30. 33. <ul><li>There is a new pattern of communication, influence, and support in a world of networked individuals </li></ul>
  31. 34. The two-step flow of communication has become a four-step “cycle” <ul><li>Attention </li></ul><ul><li>Acquisition </li></ul><ul><li>Assessment </li></ul><ul><li>Action </li></ul>
  32. 35. How do you…. <ul><li>get a citizen’s attention? </li></ul><ul><ul><li>leverage your traditional platforms </li></ul></ul><ul><ul><li>be a “news node” - offer alerts, updates, feeds </li></ul></ul><ul><ul><li>be available in relevant places on his/her terms, not just yours </li></ul></ul><ul><ul><li>find pathways through his/her social network </li></ul></ul>
  33. 36. How do you…. <ul><li>help a citizen acquire information? </li></ul><ul><ul><li>be findable in a search-driven, “long tail” world </li></ul></ul><ul><ul><li>pursue new distribution methods </li></ul></ul><ul><ul><li>figure out your role in the “link economy” </li></ul></ul><ul><ul><li>participate in the conversation about your work </li></ul></ul>
  34. 37. How do you…. <ul><li>help a citizen assess information? </li></ul><ul><ul><li>be transparent </li></ul></ul><ul><ul><li>be an archivist </li></ul></ul><ul><ul><li>when you make mistakes, seek forgiveness </li></ul></ul><ul><ul><li>decide if you can be a trusted aggregator </li></ul></ul>
  35. 38. How do you…. <ul><li>assist a citizen act on information? </li></ul><ul><ul><li>offer opportunities for feedback </li></ul></ul><ul><ul><li>offer opportunities for remixing </li></ul></ul><ul><ul><li>offer opportunities for community building </li></ul></ul><ul><ul><li>be open to the wisdom of crowds </li></ul></ul>
  36. 39. How are we doing in the Twittersphere? http:// search.twitter.com/search?q =%23irmco “ What are the metrics for citizen engagement beyond levels and diversity of participation?” Usability and navigation Feedback Buzz and participation Aid in social networking Aid in problem solving Trust
  37. 40. Thank you! <ul><li>Lee Rainie </li></ul><ul><li>Director </li></ul><ul><li>Pew Internet & American Life Project </li></ul><ul><li>1615 L Street NW </li></ul><ul><li>Suite 700 </li></ul><ul><li>Washington, DC 20036 </li></ul><ul><li>[email_address] </li></ul><ul><li>202-419-4500 </li></ul>

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