Facebook Business
Essentials

• Neighborhood Expert Marketing System (NEMS)
•Exclusive to one real estate professional pre zip code
•Leader board ad for all searches in the zip code purchased
•Compiled market data and trends
•Post cards, flyers and other offline marketing
Call us now:
866-599-8509

Facebook Business
Essentials

Ambient Awareness

Defining Goals
• Focus on building relationships
• Become the trusted advisor
• Create opportunities to meet offline
– Photo walks, TweetUps, Meetups, etc.
• Tracking what’s working

Other Interesting Facebook Stats
• More than 200 million active users
• Over 100 million users log on to FB at least once each
day
• Fastest growing demographic: 35 years old and older
• More than 4 billion minutes spent on Facebook daily
• More than 6 million users become fans of Pages daily
• More than 850 million photos uploaded monthly
• More than 10 million videos uploaded monthly
Credits: facebook.com/press/info.php?statistics

Your Profile
• Starting point or FB
Home base
• Wall & tab design
• Complete Profile
– Basic Info
– Personal Info
– Contact Info
– Education / Work

New Usernames
• http://www.facebook.com/username
• Facebook.com/reggienicolay
• Facebook.com/niknik

PRIVACY SETTINGS

AUTO IMPORT TO WALL

Automatic Import
of activity
•Picasa
•Yelp
•Google Reader
•Last.fm
•Pandora
•Flickr
•Digg
•Delicious
•YouTube
•Blog/RSS

CONNECTION BUILDING & LISTS

Invite Friends
Webmail (i.e. Gmail, Yahoo!,
Hotmail, AOL etc.)
Import CSV from
• Microsoft Outlook and Outlook
Express
• Mozilla Thunderbird
• Palm Desktop
• Palm Desktop (vCard)
• Entourage
• Mac OS X Address Book
• Windows Mail
People, classmates & coworkers
Search
Instant Messaging

•Add up to 1,500 friends per Friend List
•Add up to 100 Friend Lists
•Friend List titles are not visible by others

“Friend Lists allow you to create private groupings of friends
based on your personal preferences.”

STATUS UPDATES, LIKES &
COMMENTS

• Post updates frequently
• Use links, photos and video
• Be fun and resourceful

Featured photos, events,
notes , videos , etc.

FACEBOOK PROFILE APPLICATIONS

Facebook Application: Profile Box

Facebook Application: Networked Blogs

Facebook Application: My LinkedIn Profile

Facebook Application: iLike

Facebook BDAYs
• Share music with iLike
• Record a birthday video with webcam
• Share a funny birthday video (ie, YouTube, Hulu, etc)
• Send a group birthday card with GroupCard
• Add the “Birthday Calendar” application

Facebook Application: Extended Info

FACEBOOK PAGES & GROUPS

Page Features
tatus updates
earch Engine
Optimization (SEO)
estrict by age
all & tab design

PAGE SETUP & APPS

Choose the default tab for everyone
that’s not already a FAN!

Facebook Application: Static FBML

Custom FBML Application
•Add as a tab or side of wall
•Allow for full canvas use

Facebook Application: Ustream

Facebook Application: Notes

Facebook Mobile: Publish
status updates to your
Facebook Page via text

Mobile Page Updates

FACEBOOK INSIGHTS

Group Features
• Secret, private or public
• Discussions, photos,
video
• Search Engine
Optimization (SEO)
• Fixed design
• Can’t add applications
• Messages are sent to
Facebook Inbox

Example Group
• Group based on city • Photos & Video
– Photo walk
• Discussions on – Video events
– Market Trends – Homeowner Tips
– Local vendors
– Nightlife • Events
– Fun for kids – Meetups
– Other local resources

FACEBOOK PROMOTION

Offline Promotion
• Custom USERNAME
• Add URL to
– Mobile Connecting
– Email Signature
– Business Cards
– Website
– Newsletter
– Email Blast

FACEBOOK DAILY ENGAGEMENT
PLAN

Facebook Daily Engagement Plan
• Invite and accept new friends
• Update your current status
• Send birthday wishes (if any)
• Leave wall or photo comments/likes
• Check and respond to messages
• Share a helpful resource (link, video, etc.)

Reggie Nicolay
Thank you!
– Facebook: http://facebook.com/reggienicolay
– Twitter: @cyberhomes
Nicole Nicolay (aka NikNik)
– Facebook: http://facebook.com/niknik
– Twitter: @nik_nik
Questions?
866-599-8509