Join us for a fun and informative webinar covering Facebook for your real estate business. Did you know that more than 100 million users log on to Facebook at least once each day? With these incredible numbers and the fact that Facebook makes it easy to engage with a large but targeted audience, real estate agents are finding Facebook to be a valuable way to engage and connect with consumers. But how should you best implement Facebook into your business? This webinar is designed to expose Facebook marketing strategies you can implement immediately! Here are a few strategies you'll learn: 1. How to better organize your network and target your conversations 2. Learn best practices for authentic engagement 3. The differences between business pages and groups 4. How best to display and share real estate data 5. Learn how to prioritize your daily social media marketing tasks

1. Facebook Business
Essentials

2. • Neighborhood Expert Marketing System (NEMS)
•Exclusive to one real estate professional pre zip code
•Leader board ad for all searches in the zip code purchased
•Compiled market data and trends
•Post cards, flyers and other offline marketing
Call us now:
866-599-8509

3. Facebook Business
Essentials

4. Ambient Awareness

6. Defining Goals
• Focus on building relationships
• Become the trusted advisor
• Create opportunities to meet offline
– Photo walks, TweetUps, Meetups, etc.
• Tracking what’s working

7. Other Interesting Facebook Stats
• More than 200 million active users
• Over 100 million users log on to FB at least once each
day
• Fastest growing demographic: 35 years old and older
• More than 4 billion minutes spent on Facebook daily
• More than 6 million users become fans of Pages daily
• More than 850 million photos uploaded monthly
• More than 10 million videos uploaded monthly
Credits: facebook.com/press/info.php?statistics

8. Your Profile
• Starting point or FB
Home base
• Wall & tab design
• Complete Profile
– Basic Info
– Personal Info
– Contact Info
– Education / Work

9. New Usernames
• http://www.facebook.com/username
• Facebook.com/reggienicolay
• Facebook.com/niknik

10. PRIVACY SETTINGS

14. AUTO IMPORT TO WALL

15. Automatic Import
of activity
•Picasa
•Yelp
•Google Reader
•Last.fm
•Pandora
•Flickr
•Digg
•Delicious
•YouTube
•Blog/RSS

16. CONNECTION BUILDING & LISTS

17. Invite Friends
Webmail (i.e. Gmail, Yahoo!,
Hotmail, AOL etc.)
Import CSV from
• Microsoft Outlook and Outlook
Express
• Mozilla Thunderbird
• Palm Desktop
• Palm Desktop (vCard)
• Entourage
• Mac OS X Address Book
• Windows Mail
People, classmates & coworkers
Search
Instant Messaging

18. •Add up to 1,500 friends per Friend List
•Add up to 100 Friend Lists
•Friend List titles are not visible by others

20. “Friend Lists allow you to create private groupings of friends
based on your personal preferences.”

22. STATUS UPDATES, LIKES &
COMMENTS

23. • Post updates frequently
• Use links, photos and video
• Be fun and resourceful

25. Featured photos, events,
notes , videos , etc.

26. FACEBOOK PROFILE APPLICATIONS

27. Facebook Application: Profile Box

28. Facebook Application: Networked Blogs

29. Facebook Application: My LinkedIn Profile

31. Facebook Application: iLike

33. Facebook BDAYs
• Share music with iLike
• Record a birthday video with webcam
• Share a funny birthday video (ie, YouTube, Hulu, etc)
• Send a group birthday card with GroupCard
• Add the “Birthday Calendar” application

34. Facebook Application: Extended Info

35. FACEBOOK PAGES & GROUPS

36. Page Features
tatus updates
earch Engine
Optimization (SEO)
estrict by age
all & tab design

42. PAGE SETUP & APPS

43. Choose the default tab for everyone
that’s not already a FAN!

44. Facebook Application: Static FBML

46. Custom FBML Application
•Add as a tab or side of wall
•Allow for full canvas use

47. Facebook Application: Ustream

48. Facebook Application: Notes

50. Facebook Mobile: Publish
status updates to your
Facebook Page via text

51. Mobile Page Updates

52. FACEBOOK INSIGHTS

54. Group Features
• Secret, private or public
• Discussions, photos,
video
• Search Engine
Optimization (SEO)
• Fixed design
• Can’t add applications
• Messages are sent to
Facebook Inbox

55. Example Group
• Group based on city • Photos & Video
– Photo walk
• Discussions on – Video events
– Market Trends – Homeowner Tips
– Local vendors
– Nightlife • Events
– Fun for kids – Meetups
– Other local resources

56. FACEBOOK PROMOTION

57. Offline Promotion
• Custom USERNAME
• Add URL to
– Mobile Connecting
– Email Signature
– Business Cards
– Website
– Newsletter
– Email Blast

58. FACEBOOK DAILY ENGAGEMENT
PLAN

59. Facebook Daily Engagement Plan
• Invite and accept new friends
• Update your current status
• Send birthday wishes (if any)
• Leave wall or photo comments/likes
• Check and respond to messages
• Share a helpful resource (link, video, etc.)

60. Reggie Nicolay
Thank you!
– Facebook: http://facebook.com/reggienicolay
– Twitter: @cyberhomes
Nicole Nicolay (aka NikNik)
– Facebook: http://facebook.com/niknik
– Twitter: @nik_nik
Questions?
866-599-8509