Facebook Business Essentials

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    Facebook Business Essentials - Presentation Transcript

    1. Facebook Business Essentials
    2. • Neighborhood Expert Marketing System (NEMS) •Exclusive to one real estate professional pre zip code •Leader board ad for all searches in the zip code purchased •Compiled market data and trends •Post cards, flyers and other offline marketing Call us now: 866-599-8509
    3. Facebook Business Essentials
    4. Ambient Awareness
    5. Defining Goals • Focus on building relationships • Become the trusted advisor • Create opportunities to meet offline – Photo walks, TweetUps, Meetups, etc. • Tracking what’s working
    6. Other Interesting Facebook Stats • More than 200 million active users • Over 100 million users log on to FB at least once each day • Fastest growing demographic: 35 years old and older • More than 4 billion minutes spent on Facebook daily • More than 6 million users become fans of Pages daily • More than 850 million photos uploaded monthly • More than 10 million videos uploaded monthly Credits: facebook.com/press/info.php?statistics
    7. Your Profile • Starting point or FB Home base • Wall & tab design • Complete Profile – Basic Info – Personal Info – Contact Info – Education / Work
    8. New Usernames • http://www.facebook.com/username • Facebook.com/reggienicolay • Facebook.com/niknik
    9. PRIVACY SETTINGS
    10. AUTO IMPORT TO WALL
    11. Automatic Import of activity •Picasa •Yelp •Google Reader •Last.fm •Pandora •Flickr •Digg •Delicious •YouTube •Blog/RSS
    12. CONNECTION BUILDING & LISTS
    13. Invite Friends Webmail (i.e. Gmail, Yahoo!, Hotmail, AOL etc.) Import CSV from • Microsoft Outlook and Outlook Express • Mozilla Thunderbird • Palm Desktop • Palm Desktop (vCard) • Entourage • Mac OS X Address Book • Windows Mail People, classmates & coworkers Search Instant Messaging
    14. •Add up to 1,500 friends per Friend List •Add up to 100 Friend Lists •Friend List titles are not visible by others
    15. “Friend Lists allow you to create private groupings of friends based on your personal preferences.”
    16. STATUS UPDATES, LIKES & COMMENTS
    17. • Post updates frequently • Use links, photos and video • Be fun and resourceful
    18. Featured photos, events, notes , videos , etc.
    19. FACEBOOK PROFILE APPLICATIONS
    20. Facebook Application: Profile Box
    21. Facebook Application: Networked Blogs
    22. Facebook Application: My LinkedIn Profile
    23. Facebook Application: iLike
    24. Facebook BDAYs • Share music with iLike • Record a birthday video with webcam • Share a funny birthday video (ie, YouTube, Hulu, etc) • Send a group birthday card with GroupCard • Add the “Birthday Calendar” application
    25. Facebook Application: Extended Info
    26. FACEBOOK PAGES & GROUPS
    27. Page Features tatus updates earch Engine Optimization (SEO) estrict by age all & tab design
    28. PAGE SETUP & APPS
    29. Choose the default tab for everyone that’s not already a FAN!
    30. Facebook Application: Static FBML
    31. Custom FBML Application •Add as a tab or side of wall •Allow for full canvas use
    32. Facebook Application: Ustream
    33. Facebook Application: Notes
    34. Facebook Mobile: Publish status updates to your Facebook Page via text
    35. Mobile Page Updates
    36. FACEBOOK INSIGHTS
    37. Group Features • Secret, private or public • Discussions, photos, video • Search Engine Optimization (SEO) • Fixed design • Can’t add applications • Messages are sent to Facebook Inbox
    38. Example Group • Group based on city • Photos & Video – Photo walk • Discussions on – Video events – Market Trends – Homeowner Tips – Local vendors – Nightlife • Events – Fun for kids – Meetups – Other local resources
    39. FACEBOOK PROMOTION
    40. Offline Promotion • Custom USERNAME • Add URL to – Mobile Connecting – Email Signature – Business Cards – Website – Newsletter – Email Blast
    41. FACEBOOK DAILY ENGAGEMENT PLAN
    42. Facebook Daily Engagement Plan • Invite and accept new friends • Update your current status • Send birthday wishes (if any) • Leave wall or photo comments/likes • Check and respond to messages • Share a helpful resource (link, video, etc.)
    43. Reggie Nicolay Thank you! – Facebook: http://facebook.com/reggienicolay – Twitter: @cyberhomes Nicole Nicolay (aka NikNik) – Facebook: http://facebook.com/niknik – Twitter: @nik_nik Questions? 866-599-8509

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