Wellness & Medical Tourism - Business Opportunities for Travel Agents
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Travel & Tourism contributes 9% of Global GDP, more than $6 trillion. The rewards for travel agents involved with wellness and medical tourism are potentially sizable and sustainable. Healthcare reform, rising medical costs and economic factors affecting competing travel destinations and providers, make the climate ripe for proactive travel agents who have the foresight and intuition to predict tourism trends. This presentation provides the tools that travel agents need to succeed in this growing industry.
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Wellness Tourism Destination Infographic
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WelDest Framework and Summary (FIN)
Weldest framework and summary for developing a health and well-being tourism destination (in Finnish)
Health Cuisine - Thailand
Chiva-Som spa in Thailand offers healthy and detoxifying cuisine made from home-grown ingredients sourced from an organic garden. Their low-calorie menu is prepared through creative recipes, gourmet skills, and innovative presentation to provide both satisfying and healthful dining. They also offer healthy cooking classes in Bangkok to teach guests how to develop a sense of lightness, calm, and lasting energy through spa cuisine.
WelDest Health and Well-being in Tourism Destination
This WelDest research report focuses on health and well‐being tourism, destination development, and
destination management and has brought the following results: As for the implications for the
management of wellness and spa hotels, public spa centers, health spa villages, and DMOs, they all should
pay more attention to the many features and elements guests expect when coming to a H&WB
destination. The many things destination managers and their stakeholders have to have in mind when
developing a region/destination under the auspices of health and well‐being refer to challenges on
different management levels, as destination development takes place not only on a company level, but
also on a destination level, and on a political level, with regional or national dimensions when it comes to
things such as environmental protection or health insurance which is asked to pay for medical treatments.
The dichotomy between health and wellness can also be seen in the quantitative part of the stakeholder
interviews. The results reveal a strong emphasis on wellness issues and a weaker emphasis on health
related issues, although the latter ones play an important role, too. The stakeholders did not attach too
much importance to “outdoor and indoor sport”, although active holidays might not necessarily be the
same as “outdoor and indoor sport”. As the consumers attach as much importance to “indoor and
outdoor sport” as to “enjoying natural scenery and nature”, an active holiday in the outdoors is among
the highly demanded activities. Nonetheless, pampering and indulging spa procedures belong to the most
important ones. Furthermore, the stakeholders stress the importance of proper communication among
the players of the destination and the use of regular and personal contacts.
A health and well‐being destination needs to dispose of both nature and skilled staff working in certain
facilities. Hotels with a wide range of spa services are complemented with well‐ maintained nature
offering the opportunity for various activities. Thus, a critical mass must be reached satisfying the clients’
needs in the field of relaxation and healthy activities. Various professions have to work together closely to
provide a seamless chain of services. The destination is to be managed and marketed professionally as a
unit and disposes of a strong brand image.
WelDest framework and summary (English)
This document presents a framework for developing health and well-being tourism destinations. It outlines key factors for destination competitiveness including natural assets, culture, authenticity and quality services. It also describes essential aspects of destination management and development such as strategic planning, brand identity, infrastructure development and responding to trends. The framework is intended as a guide for public-private cooperation to create sustainable and customer-oriented health and well-being destinations.
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The mapping of Finnish health and well-being tourism destinations
The document discusses the mapping of Finnish health and well-being tourism destinations. It outlines the criteria used to define and identify such destinations, which include having facilities specializing in health/well-being, nature/pleasant surroundings, exercise opportunities, various treatments, and restaurants. Nineteen potential destinations were initially identified and then interviewed. Eight destinations met the criteria to be considered Finnish health and well-being tourism destinations. The mapping process and definition developed show similarities to international definitions but also challenges in clearly defining well-being tourism and positioning of Finnish destinations.
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Wellness & Medical Tourism - Business Opportunities for Travel Agents
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- 20. •Hips, Knees, Back and SpineOrthopedics •Diagnostics, Cyberknife, Stem CellCancer Treatment •Angioplasty, Bypasses, Valve Replacements, Stem CellHeart Procedures •Liver, Kidney, LungTransplants •Implants, Veneers, CrownsDental Treatment •Lap Band, Gastric Bypass, Gastric SleeveBariatric Surgery •Acupuncture, Preventative, Homeopathy, IndigenousAlternative •Alzheimer's, ALS, Parkinson's, Paralysis, HeartStem Cell Treatments •Face Lifts, Breast Implants, CorrectiveCosmetic Surgery •IVF, Fertility, Hormonal DisordersInfertility Treatments •Acute and Chronic Conditions, Geriatric CareRehabilitation & Geriatric
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- 33. Corporate market Individuals Relationship driven Service driven Small target market Larger target market Longer sales process Shorter sales process Buying decision based on reducing costs and increasing profitability Buying decision often “price” or “desire” driven Multiple decision makers One or two decision makers Meeting face to face with decision makers Communication by email and phone is enough
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