This document discusses opportunities for Tunisia to attract international wellness tourists. It notes that the global wellness tourism market is projected to reach $919 billion by 2022, growing faster than general tourism. Wellness tourism encompasses spa visits, medical tourism, and lifestyle/preventative programs. The document outlines trends in nature immersion, emotional healing, and men's/fertility wellness retreats that Tunisia could capitalize on. Collaboration between tourism, health, and other sectors could help Tunisia develop its wellness infrastructure and brand to attract more international patients.

1. WELLNESS TOURISM GLOBALLY
AND
TUNISIA OPPORTUNITIES TO ATTRACT
INTERNATIONAL PATIENTS
Anna Guchok

2. Trends in Wellness Market
■ Longevity is the major wellness trend;
■ Increasing promotion of health goods and services;
■ Increased interest in healthy food products and higher
demand for alternative treatments;
■ The design and general ambience components are
becoming main factors to add comfort and refuge for the
visitors;
www.travelimage.com.ua

3. 5 MARKETS OF WELLNESS ECONOMY (GWI)
■ Wellness lifestyle real estate
( ~134 b annual market, 1.5 % of global construction market)
■ Workplace wellness
(~ 50b annual market, only up to 10% of employees use the WW)
■ SPA industry
(~100b market, ~150 000 spa locations, employing ~2,6 million workers)
■ Thermal & Mineral Springs
(~57b market growth annually, ~35 000 facilities, employing ~2m workers)
■ Wellness Tourism
(double rise comparing of general tourism)
www.travelimage.com.ua

4. WELLNESS TOURISM INDUSTRY (GWI)
■ Wellness Tourism is a $639 billion market, projected to reach $919
billion by 2022.
■ Growth was 6.5% annually, more than twice as fast as tourism overall
(3.2%).
■ World travelers made 830 million wellness trips in 2017, representing
17% of all tourism revenues.
■ International wellness tourists on average spent $1,528 per trip, 53%
more than the typical international tourist. Domestic wellness tourists
spend $609 per trip, 178% more than average domestic tourist.
■ Mainstream wellness travelers account for 89% of wellness trips and
86% of expenditures.
www.travelimage.com.ua

5. Wellness tourism flows (GWI)
www.travelimage.com.ua

6. WELLNESS TOURISM DEVELOPING MARKETS
■ Asia-Pacific
■ Latin America-Caribbean
■ Middle East-North Africa
■ Sub-Saharan Africa
www.travelimage.com.ua

7. www.travelimage.com.ua

8. Types of wellness tourists by category
■ Primarily wellness tourists (visiting destination SPA, ashram, hot
springs resort, wellness cruise or center, eco spa resort, yoga
retreat)
■ Secondary Wellness Tourists (business or leisure traveler who are
seeking healthy accommodation, food, wellness facilities as
services as part of the trip)
www.travelimage.com.ua

9. Types of wellness tourists by niche
■ Beauty spa
■ Lifestyle resort
■ Spiritual retreat visitors
www.travelimage.com.ua

10. Types of wellness tourists by segment
Couples
Females
Families
Males
Groups
www.travelimage.com.ua

11. www.travelimage.com.ua
TOP 10 Wellness Tourism Markets in
Middle East – North Africa (GWI)

12. Tourist contribution to wellness tourism
development
■ Evolving from a focus on being experiential to being
transformative
■ A shift from a consumptive to a contribution mindset
■ collective consciousness of wellness pilgrims awakened
to the possibilities of making more ethical choices
■ Helping overtourism places. Wellness travelers often
venture to destinations far off the crowded, beaten path.
www.travelimage.com.ua

13. Global Trends 2019 in Wellness Tourism
Market positively related to Tunisia
■ Nature Immersion Getaways
■ Preventative Wellness (cardiovascular disease, cancer, chronic
respiratory disease and diabetes programs) e.g. anti-tabacco holidays
■ Active lifestyle retreats (transformative wellness experiences to
introduce us to new activities)
■ Emotional healing holidays (therapies, stress management and life
coaching services)
■ Tough & Transformative Wellness (mountain trekking, kayaking and
abseiling)
■ Wellness Mumcations (short healthy breaks for moms), e.g
#mamaneedsbreak
www.travelimage.com.ua

14. Global Trends 2019 in Wellness Tourism
Market positively related to Tunisia
■ Menopause Retreats (MEN-O-PAUSE))) –short, though valuable breaks
and retreats
■ The New Middle-aged Man - male-specific programmes offering
anything from anti-ageing to golf and spa
■ Fertility Trips (refining nutrition, promoting gentle exercise, improving
sleep, reducing stress and achieving optimum weight essential for
fertility process)
■ Sugar Detox (sugar detox programmes )
■ Sleep Performance (sleep enhancement wellness retreats)
■ Silence (silence and meditation retreats)
www.travelimage.com.ua

15. COOPERATION AND BENEFIT FOR LOCAL
STAKEHOLDERS FROM WELLNESS TOURISM
www.travelimage.com.ua
• Tourism
• Health
• Economic Development
• Environment
• Social Development
• SPAs
• Health resorts
• Wellness retreats
• Mineral springs
• Integrative health centers
• Healthy foods &markets
• Fitness & body studios
• Real Estate
• Nature amenities
• Community and spiritual
institutions
• Lodging
• Restaurants
• Destination attractions
• Art & culture
• Retail shops
• Transportation
HOSPITALIT
Y&
TOURISM
WELLNES
S
LIFESTYL
E
GOVERNMEN
T
WELLNES
S &
PREVENTIO
N

16. What to be improved
Communication &
PR
Online
presence
Level of services
Brand
awareness
www.travelimage.com.ua

17. Wellness – the preventive, holistic, integrated into life of each
human lifestyle has all the chances to change the
subconscious mind for the global safety and prosperity
~ Anna Guchok
www.travelimage.com.ua

18. Medical Tourism
Upgrade
www.travelimage.com.ua
Patient Case Management
Health Tourism Business Development
Medical Tourism Training