Mind Over
Media:
Teaching About
Propaganda
Renee Hobbs
Mind Over
Media:
Teaching About
Propaganda
Renee Hobbs
Media Education
Conference
Salla, Finland
April 24, 2019
ACCESS SLIDES:
http://bit.ly/lapland-prop
TWITTER: @reneehobbs
#MEC2019
Propaganda & Misinformation are Rising Around the World
Misconceptions about propaganda
interfere with effective teaching and
learning
Critical analysis of contemporary
propaganda helps counter its
emotional power
Multi-perspectival dialogue about
global propaganda can activate
intellectual curiosity and promote
cultural understanding
By expressing opinions, creating and
commenting on propaganda, people
build citizenship skills that advance
democratic goals
Preview of Key Ideas
Misconceptions about Propaganda Developed from
the Way We Teach About it
Learning Names for Propaganda Techniques
Glittering generalities
Name calling
Plain folks
Bandwagon
Card stacking
 Propaganda is a way that
ideas and values compete for
public attention
 Diverse propaganda ensures
no individual or group has a
monopoly on the meaning or
interpretation of ideas
 Propaganda is part of the
process of democracy
WHAT’S MISSING
Propaganda
1622
Congregatio de Propaganda Fide
Media Literacy Education has its Roots in
Propaganda Education
Hobbs, R. & McGee, S. (2014). Teaching about propaganda: An examination of the historical roots of media literacy.
Journal of Media Literacy Education 6(2), 56 – 67.
What is Propaganda?
Propaganda is one means by which large numbers
of people are induced to act together.
-Bruce Lannes Smith and Harold Lasswell,
authors of Propaganda, Communication and Public Opinion, 1946
What is Propaganda?
Propaganda is a form of information that panders
to our insecurities and anxieties.
-Jacques Ellul
author of Propaganda: The Formation of Men’s Attitudes, 1962
What is Propaganda?
Propaganda is indifferent to truth and truthfulness,
knowledge and understanding; it is a form of
strategic communication that uses any means to
accomplish its ends.
-Walter Cunningham, author of The Idea of Propaganda, 2002
 Propaganda appears in a variety of forms
 Propaganda is strategic and intentional
 Propaganda aims to influence attitudes, opinions and
behaviors
 Propaganda can be beneficial or harmful
Key Elements of Propaganda
 Propaganda appears in a variety of forms
 Propaganda is strategic and intentional
 Propaganda aims to influence attitudes, opinions and
behaviors
 Propaganda can be beneficial or harmful
 Propaganda may use truth, half-truths or lies
 Propaganda uses any means to accomplish its goal
 To be successful, propaganda taps into our deepest
values, fears, hopes and dreams
Key Elements of Propaganda
Where is Propaganda Found?
Advertising
Activism
Journalism & Public Relations
Government
Education
Entertainment
Commercial
Propaganda
News Propaganda
Political Propaganda
Hoaxes
Parody/Satire
ACTIVATE STRONG
EMOTIONS
ATTACK OPPONENTS
SIMPLIFY INFORMATION
RESPOND TO AUDIENCE
NEEDS
Rhetorical Techniques of Propaganda
European Association for Viewer Interests (2018). Beyond Fake News.
Propaganda Education Needs to be Part of
Civic Education
“The vital task of preparing students to become citizens
in a democracy is complex. The social studies
disciplines are diverse, encompassing an expansive
range of potential content. This content engages
students in a comprehensive process of confronting
multiple dilemmas, and encourages students to
speculate, think critically, and make personal and civic
decisions on information from multiple perspectives.”
--National Council for the Social Studies
Is it propaganda?
…the relationship
between propaganda
and information is fluid
and varies according to
context and use”
-Auerback and Castronovo, The Oxford
Handbook of Propaganda Studies, 2013
Is it propaganda?
Propaganda in Entertainment
It is important to recognize
propaganda that aligns with
our existing values
Activation of strong emotion
can make critical analysis
more challenging
Suffragette (2015), Director: Sarah Gavron
Suffragette (2015), Director: Sarah Gavron
Propaganda in Entertainment
Terrorist violence is presented as heroic and justified
It takes courage
to teach about
contemporary
propaganda
https://mindovermedia.eu
Mind Over Media
https://mindovermedia.eu
More than 2,500 examples from 40 countries
Propaganda Can Provoke Questions
Propaganda Can Provoke Questions
Propaganda Can Provoke Questions
Message: What is the nature of the information
and ideas being expressed?
Techniques: What symbols and rhetorical
strategies are used to attract attention and
activate emotional response? What makes them
effective?
Means of Communication & Format: How did
the message reach people and what form does it
take?
Environment: Where, when and how may
people have encountered the message?
Audience Receptivity: How may people think
and feel about the message and how free they
are to accept or reject it?
CONTEXT
Propaganda can activate
intellectual curiosity
Students Create Propaganda
MAUI WAENA INTERMEDIATE SCHOOL, Kahului HAWAII
Close Analysis of Propaganda through
Digital Annotation
VIDEO ANT: https://ant.umn.edu
Visually Summarize
5 Key Ideas from a Reading about Propaganda
ADOBE SPARK: https:/spark.adobe.com
Hobbs, R., Seyferth-Zapf, C., & Grafe, S. (2018). Using virtual exchange to advance media literacy competencies through analysis of contemporary
propaganda. Journal of Media Literacy Education 10 (2), 152 – 168
GERMANY UNITED STATES
FLIPGRID: https:/flipgrid.com
Student-Created Example
COM 416, University of Rhode Island
Student-Created Example
COM 416, University of Rhode Island
Student-Created Example
COM 416, University of Rhode Island
Misconceptions about propaganda
interfere with effective teaching and
learning
Critical analysis of contemporary
propaganda helps counter its
emotional power
Multi-perspectival dialogue about
global propaganda can activate
intellectual curiosity and promote
cultural understanding
By expressing opinions, creating and
commenting on propaganda, people
build citizenship skills that advance
democratic goals
Review of Key Ideas
Propaganda is both the
cause and the cure for
our increasingly
polarized world
 Propaganda gives people feelings of being involved in
something larger than the self
 Propaganda promises a remedy for loneliness by making
us feel emotionally attached to beliefs, opinions & ideas
 By simplifying, propaganda protects us from the chaos of
too much information
 BUT because propaganda cannot deliver on its promises,
alienation is increased and dissatisfaction is amplified
---inspired by Slavoj Zizek and Jacques Ellul
REFLECTION ON THE PARADOXES OF PROPAGANDA
All That We Share - Denmark
Teach the
Power of
Propaganda
Renee Hobbs
Professor of Communication Studies
Director, Media Education Lab
Harrington School of Communication
and Media
University of Rhode Island USA
Email: hobbs@uri.edu
Twitter: @reneehobbs
#mindovermedia
www.mediaeducationlab.com

Mind Over Media: Propaganda Education for a Digital Age

  • 1.
  • 2.
    Mind Over Media: Teaching About Propaganda ReneeHobbs Media Education Conference Salla, Finland April 24, 2019 ACCESS SLIDES: http://bit.ly/lapland-prop TWITTER: @reneehobbs #MEC2019
  • 3.
    Propaganda & Misinformationare Rising Around the World
  • 4.
    Misconceptions about propaganda interferewith effective teaching and learning Critical analysis of contemporary propaganda helps counter its emotional power Multi-perspectival dialogue about global propaganda can activate intellectual curiosity and promote cultural understanding By expressing opinions, creating and commenting on propaganda, people build citizenship skills that advance democratic goals Preview of Key Ideas
  • 5.
    Misconceptions about PropagandaDeveloped from the Way We Teach About it
  • 6.
    Learning Names forPropaganda Techniques Glittering generalities Name calling Plain folks Bandwagon Card stacking
  • 7.
     Propaganda isa way that ideas and values compete for public attention  Diverse propaganda ensures no individual or group has a monopoly on the meaning or interpretation of ideas  Propaganda is part of the process of democracy WHAT’S MISSING
  • 8.
  • 9.
    Media Literacy Educationhas its Roots in Propaganda Education Hobbs, R. & McGee, S. (2014). Teaching about propaganda: An examination of the historical roots of media literacy. Journal of Media Literacy Education 6(2), 56 – 67.
  • 10.
    What is Propaganda? Propagandais one means by which large numbers of people are induced to act together. -Bruce Lannes Smith and Harold Lasswell, authors of Propaganda, Communication and Public Opinion, 1946
  • 11.
    What is Propaganda? Propagandais a form of information that panders to our insecurities and anxieties. -Jacques Ellul author of Propaganda: The Formation of Men’s Attitudes, 1962
  • 12.
    What is Propaganda? Propagandais indifferent to truth and truthfulness, knowledge and understanding; it is a form of strategic communication that uses any means to accomplish its ends. -Walter Cunningham, author of The Idea of Propaganda, 2002
  • 14.
     Propaganda appearsin a variety of forms  Propaganda is strategic and intentional  Propaganda aims to influence attitudes, opinions and behaviors  Propaganda can be beneficial or harmful Key Elements of Propaganda
  • 15.
     Propaganda appearsin a variety of forms  Propaganda is strategic and intentional  Propaganda aims to influence attitudes, opinions and behaviors  Propaganda can be beneficial or harmful  Propaganda may use truth, half-truths or lies  Propaganda uses any means to accomplish its goal  To be successful, propaganda taps into our deepest values, fears, hopes and dreams Key Elements of Propaganda
  • 16.
    Where is PropagandaFound? Advertising Activism Journalism & Public Relations Government Education Entertainment
  • 17.
  • 18.
  • 19.
  • 20.
    Hoaxes Parody/Satire ACTIVATE STRONG EMOTIONS ATTACK OPPONENTS SIMPLIFYINFORMATION RESPOND TO AUDIENCE NEEDS Rhetorical Techniques of Propaganda
  • 21.
    European Association forViewer Interests (2018). Beyond Fake News.
  • 22.
    Propaganda Education Needsto be Part of Civic Education “The vital task of preparing students to become citizens in a democracy is complex. The social studies disciplines are diverse, encompassing an expansive range of potential content. This content engages students in a comprehensive process of confronting multiple dilemmas, and encourages students to speculate, think critically, and make personal and civic decisions on information from multiple perspectives.” --National Council for the Social Studies
  • 23.
  • 24.
    …the relationship between propaganda andinformation is fluid and varies according to context and use” -Auerback and Castronovo, The Oxford Handbook of Propaganda Studies, 2013 Is it propaganda?
  • 27.
    Propaganda in Entertainment Itis important to recognize propaganda that aligns with our existing values Activation of strong emotion can make critical analysis more challenging Suffragette (2015), Director: Sarah Gavron
  • 28.
  • 29.
    Propaganda in Entertainment Terroristviolence is presented as heroic and justified
  • 30.
    It takes courage toteach about contemporary propaganda
  • 31.
  • 32.
  • 35.
    More than 2,500examples from 40 countries
  • 36.
  • 37.
  • 38.
  • 39.
    Message: What isthe nature of the information and ideas being expressed? Techniques: What symbols and rhetorical strategies are used to attract attention and activate emotional response? What makes them effective? Means of Communication & Format: How did the message reach people and what form does it take? Environment: Where, when and how may people have encountered the message? Audience Receptivity: How may people think and feel about the message and how free they are to accept or reject it? CONTEXT
  • 40.
  • 41.
    Students Create Propaganda MAUIWAENA INTERMEDIATE SCHOOL, Kahului HAWAII
  • 42.
    Close Analysis ofPropaganda through Digital Annotation VIDEO ANT: https://ant.umn.edu
  • 43.
    Visually Summarize 5 KeyIdeas from a Reading about Propaganda ADOBE SPARK: https:/spark.adobe.com
  • 44.
    Hobbs, R., Seyferth-Zapf,C., & Grafe, S. (2018). Using virtual exchange to advance media literacy competencies through analysis of contemporary propaganda. Journal of Media Literacy Education 10 (2), 152 – 168 GERMANY UNITED STATES FLIPGRID: https:/flipgrid.com
  • 45.
    Student-Created Example COM 416,University of Rhode Island
  • 46.
    Student-Created Example COM 416,University of Rhode Island
  • 47.
    Student-Created Example COM 416,University of Rhode Island
  • 48.
    Misconceptions about propaganda interferewith effective teaching and learning Critical analysis of contemporary propaganda helps counter its emotional power Multi-perspectival dialogue about global propaganda can activate intellectual curiosity and promote cultural understanding By expressing opinions, creating and commenting on propaganda, people build citizenship skills that advance democratic goals Review of Key Ideas
  • 49.
    Propaganda is boththe cause and the cure for our increasingly polarized world
  • 50.
     Propaganda givespeople feelings of being involved in something larger than the self  Propaganda promises a remedy for loneliness by making us feel emotionally attached to beliefs, opinions & ideas  By simplifying, propaganda protects us from the chaos of too much information  BUT because propaganda cannot deliver on its promises, alienation is increased and dissatisfaction is amplified ---inspired by Slavoj Zizek and Jacques Ellul REFLECTION ON THE PARADOXES OF PROPAGANDA
  • 51.
    All That WeShare - Denmark
  • 52.
  • 53.
    Renee Hobbs Professor ofCommunication Studies Director, Media Education Lab Harrington School of Communication and Media University of Rhode Island USA Email: hobbs@uri.edu Twitter: @reneehobbs #mindovermedia www.mediaeducationlab.com