SlideShare a Scribd company logo
1 of 33
Email Marketing 2.0: The Key to  Doubling Your Sales July 14, 2010 ,[object Object],Clate Mask CEO and Co-Founder Infusionsoft
Housekeeping ,[object Object],[object Object],[object Object],[object Object]
Bill Glazer & Infusionsoft ,[object Object]
Give an  incentive  to leave contact info
 
 
82% of small businesses that are using or plan to use email marketing expect revenue growth
[object Object],[object Object]
Why do people mark email as SPAM? ,[object Object],[object Object],[object Object],[object Object]
How do you avoid sending SPAM? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Email Open Rates ,[object Object],[object Object],[object Object],[object Object]
What affects open rate? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personalization ,[object Object],[object Object]
The Solution Image provided by Dan Kennedy
Multiple System Nightmare
Email Marketing 1.0
Why Traditional Email Marketing Doesn't Work ,[object Object],[object Object],[object Object],[object Object],[object Object],NO  RELATIONSHIP  BUILDING!!!
Leads are like salad…
Good Sales Rep vs. Bad Sales Rep ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Typical Autoresponder Information Request Step 4: Offer A  Step 1: Welcome Email Step 2: Education  Step 3: Provide Value  Not Interested Click STOP Step 1: Education  Step 2: Offer B  START
Email Marketing 2.0  Makes Your Email “Smart”  Like A Good Sales Rep
 
Slice 'n' Dice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email Marketing 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keys to Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Infusionsoft Email Marketing ,[object Object],[object Object],CRM ,[object Object],[object Object],[object Object],ECommerce ,[object Object],[object Object],The #1 Small Business Growth Suite
 
The Infusionsoft Success Path
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Offer
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],First 75 Get…   Offer Ultimate Marketer Kit (swipe file)  $399 Beat the Recession Kit  $399 Endless Profits: 2X Your Sales Guide $199 Dan Kennedy Pre-loaded Content  $1,999
To be one of the first 75, visit: ,[object Object],[object Object],Call Your Infusionsoft Sales Coach at (866) 800-0004 ext 1
Free Gift ,[object Object],[object Object]
To Be The First 75 ,[object Object],[object Object],Call Your Infusionsoft Rep  or 866.800.0004 ext 1

More Related Content

What's hot

Email Marketing - The Inbound Way
Email Marketing - The Inbound WayEmail Marketing - The Inbound Way
Email Marketing - The Inbound WayHubSpot
 
Lizzy Funk - A Three Step Process to Better Customer Engagement
Lizzy Funk - A Three Step Process to Better Customer EngagementLizzy Funk - A Three Step Process to Better Customer Engagement
Lizzy Funk - A Three Step Process to Better Customer EngagementJulia Grosman
 
#INBOUND13 - Harnessing the Power of Segmentation for Marketing Results
#INBOUND13 - Harnessing the Power of Segmentation for Marketing Results#INBOUND13 - Harnessing the Power of Segmentation for Marketing Results
#INBOUND13 - Harnessing the Power of Segmentation for Marketing ResultsEllie Mirman
 
Email marketing best practices + benchmark data - final
Email marketing   best practices + benchmark data - finalEmail marketing   best practices + benchmark data - final
Email marketing best practices + benchmark data - finalHubSpot
 
Vision 6 David Smerdon Evolve Your Email Marketing
Vision 6 David Smerdon Evolve Your Email MarketingVision 6 David Smerdon Evolve Your Email Marketing
Vision 6 David Smerdon Evolve Your Email Marketingdavidsmerdon
 
Webinar: Total Engagement Marketing
Webinar: Total Engagement MarketingWebinar: Total Engagement Marketing
Webinar: Total Engagement MarketingNet Atlantic
 
Extending your reach - strategies and tactics for growing lists
Extending your reach - strategies and tactics for growing lists Extending your reach - strategies and tactics for growing lists
Extending your reach - strategies and tactics for growing lists CharityComms
 
Their Inbox, Your Responsibility
Their Inbox, Your ResponsibilityTheir Inbox, Your Responsibility
Their Inbox, Your ResponsibilityNet Atlantic
 
Two Online Tools Your Lodging Property Should Implement in 2016: Retargeting ...
Two Online Tools Your Lodging Property Should Implement in 2016: Retargeting ...Two Online Tools Your Lodging Property Should Implement in 2016: Retargeting ...
Two Online Tools Your Lodging Property Should Implement in 2016: Retargeting ...James Hutto
 
What Your CMO Should Know About Email But Doesn't - Cordial
What Your CMO Should Know About Email But Doesn't - CordialWhat Your CMO Should Know About Email But Doesn't - Cordial
What Your CMO Should Know About Email But Doesn't - CordialMediaPost
 
Going beyond traditional email marketing
Going beyond traditional email marketingGoing beyond traditional email marketing
Going beyond traditional email marketingCharityComms
 
DMEXCO Presentation - Stranger Danger! How you should (and shouldn't) treat n...
DMEXCO Presentation - Stranger Danger! How you should (and shouldn't) treat n...DMEXCO Presentation - Stranger Danger! How you should (and shouldn't) treat n...
DMEXCO Presentation - Stranger Danger! How you should (and shouldn't) treat n...GetResponse
 
Creative Email Strategy for the Mobile Age
Creative Email Strategy for the Mobile AgeCreative Email Strategy for the Mobile Age
Creative Email Strategy for the Mobile AgeAudienceView
 
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketing
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven MarketingDon’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketing
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketingten24 Digital Solutions
 
Email Marketing Trends & Best Practices for 2011
Email Marketing Trends & Best Practices for 2011Email Marketing Trends & Best Practices for 2011
Email Marketing Trends & Best Practices for 2011Tamara Gielen
 
Key Email Marketing Actions 2010
Key Email Marketing Actions 2010Key Email Marketing Actions 2010
Key Email Marketing Actions 2010Silverpop
 
Building a World Class Email Preference Centre
Building a World Class Email Preference CentreBuilding a World Class Email Preference Centre
Building a World Class Email Preference CentreSilverpop
 

What's hot (20)

Email Marketing - The Inbound Way
Email Marketing - The Inbound WayEmail Marketing - The Inbound Way
Email Marketing - The Inbound Way
 
Lizzy Funk - A Three Step Process to Better Customer Engagement
Lizzy Funk - A Three Step Process to Better Customer EngagementLizzy Funk - A Three Step Process to Better Customer Engagement
Lizzy Funk - A Three Step Process to Better Customer Engagement
 
How To Use Inbound Marketing To Grow Your Business - Rebecca Corliss, HubSpot
How To Use Inbound Marketing To Grow Your Business - Rebecca Corliss, HubSpotHow To Use Inbound Marketing To Grow Your Business - Rebecca Corliss, HubSpot
How To Use Inbound Marketing To Grow Your Business - Rebecca Corliss, HubSpot
 
#INBOUND13 - Harnessing the Power of Segmentation for Marketing Results
#INBOUND13 - Harnessing the Power of Segmentation for Marketing Results#INBOUND13 - Harnessing the Power of Segmentation for Marketing Results
#INBOUND13 - Harnessing the Power of Segmentation for Marketing Results
 
Email Marketing 101
Email Marketing 101Email Marketing 101
Email Marketing 101
 
Email marketing best practices + benchmark data - final
Email marketing   best practices + benchmark data - finalEmail marketing   best practices + benchmark data - final
Email marketing best practices + benchmark data - final
 
Vision 6 David Smerdon Evolve Your Email Marketing
Vision 6 David Smerdon Evolve Your Email MarketingVision 6 David Smerdon Evolve Your Email Marketing
Vision 6 David Smerdon Evolve Your Email Marketing
 
Webinar: Total Engagement Marketing
Webinar: Total Engagement MarketingWebinar: Total Engagement Marketing
Webinar: Total Engagement Marketing
 
Extending your reach - strategies and tactics for growing lists
Extending your reach - strategies and tactics for growing lists Extending your reach - strategies and tactics for growing lists
Extending your reach - strategies and tactics for growing lists
 
Their Inbox, Your Responsibility
Their Inbox, Your ResponsibilityTheir Inbox, Your Responsibility
Their Inbox, Your Responsibility
 
Two Online Tools Your Lodging Property Should Implement in 2016: Retargeting ...
Two Online Tools Your Lodging Property Should Implement in 2016: Retargeting ...Two Online Tools Your Lodging Property Should Implement in 2016: Retargeting ...
Two Online Tools Your Lodging Property Should Implement in 2016: Retargeting ...
 
What Your CMO Should Know About Email But Doesn't - Cordial
What Your CMO Should Know About Email But Doesn't - CordialWhat Your CMO Should Know About Email But Doesn't - Cordial
What Your CMO Should Know About Email But Doesn't - Cordial
 
Going beyond traditional email marketing
Going beyond traditional email marketingGoing beyond traditional email marketing
Going beyond traditional email marketing
 
Inbox insight
Inbox insightInbox insight
Inbox insight
 
DMEXCO Presentation - Stranger Danger! How you should (and shouldn't) treat n...
DMEXCO Presentation - Stranger Danger! How you should (and shouldn't) treat n...DMEXCO Presentation - Stranger Danger! How you should (and shouldn't) treat n...
DMEXCO Presentation - Stranger Danger! How you should (and shouldn't) treat n...
 
Creative Email Strategy for the Mobile Age
Creative Email Strategy for the Mobile AgeCreative Email Strategy for the Mobile Age
Creative Email Strategy for the Mobile Age
 
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketing
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven MarketingDon’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketing
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketing
 
Email Marketing Trends & Best Practices for 2011
Email Marketing Trends & Best Practices for 2011Email Marketing Trends & Best Practices for 2011
Email Marketing Trends & Best Practices for 2011
 
Key Email Marketing Actions 2010
Key Email Marketing Actions 2010Key Email Marketing Actions 2010
Key Email Marketing Actions 2010
 
Building a World Class Email Preference Centre
Building a World Class Email Preference CentreBuilding a World Class Email Preference Centre
Building a World Class Email Preference Centre
 

Viewers also liked

Marketing Analytics & Accountability To Optimize Revenue
Marketing Analytics & Accountability To Optimize RevenueMarketing Analytics & Accountability To Optimize Revenue
Marketing Analytics & Accountability To Optimize RevenueJulie Benlolo
 
Why I love our Recruitment Manager Lauren Tassiello
Why I love our Recruitment Manager Lauren TassielloWhy I love our Recruitment Manager Lauren Tassiello
Why I love our Recruitment Manager Lauren Tassiellovludemann
 
Social Success Turning Social Media Into Measurable Revenue From Infusionsoft
Social Success Turning Social Media Into Measurable Revenue  From InfusionsoftSocial Success Turning Social Media Into Measurable Revenue  From Infusionsoft
Social Success Turning Social Media Into Measurable Revenue From InfusionsoftJulie Benlolo
 
Clate and scott conquer chaos
Clate and scott conquer chaosClate and scott conquer chaos
Clate and scott conquer chaosInfusionsoft
 
Social Media Money Formula
Social Media Money FormulaSocial Media Money Formula
Social Media Money FormulaInfusionsoft
 

Viewers also liked (6)

Marketing Analytics & Accountability To Optimize Revenue
Marketing Analytics & Accountability To Optimize RevenueMarketing Analytics & Accountability To Optimize Revenue
Marketing Analytics & Accountability To Optimize Revenue
 
Why I love our Recruitment Manager Lauren Tassiello
Why I love our Recruitment Manager Lauren TassielloWhy I love our Recruitment Manager Lauren Tassiello
Why I love our Recruitment Manager Lauren Tassiello
 
Social Success Turning Social Media Into Measurable Revenue From Infusionsoft
Social Success Turning Social Media Into Measurable Revenue  From InfusionsoftSocial Success Turning Social Media Into Measurable Revenue  From Infusionsoft
Social Success Turning Social Media Into Measurable Revenue From Infusionsoft
 
Lauren jones
Lauren jonesLauren jones
Lauren jones
 
Clate and scott conquer chaos
Clate and scott conquer chaosClate and scott conquer chaos
Clate and scott conquer chaos
 
Social Media Money Formula
Social Media Money FormulaSocial Media Money Formula
Social Media Money Formula
 

Similar to Email marketing 2.0 webinar

Email Marketing
Email MarketingEmail Marketing
Email MarketingCirculator
 
An Email Marketing Overview
An Email Marketing OverviewAn Email Marketing Overview
An Email Marketing OverviewGeorge Adamidis
 
Platinum Rewards Network Short Sales Presentation
Platinum Rewards Network  Short Sales PresentationPlatinum Rewards Network  Short Sales Presentation
Platinum Rewards Network Short Sales PresentationDavid Promo
 
Email Marketing:Today's tool for effective customer interaction
Email Marketing:Today's tool for effective customer interactionEmail Marketing:Today's tool for effective customer interaction
Email Marketing:Today's tool for effective customer interactionBill Powell
 
Creative Multi Channel Overview
Creative Multi Channel OverviewCreative Multi Channel Overview
Creative Multi Channel Overviewjobrien
 
New lead campaign dee allomong
New lead campaign   dee allomongNew lead campaign   dee allomong
New lead campaign dee allomongInfusionsoft
 
The Secret of Mind-Blowing Email Marketing
The Secret of Mind-Blowing Email MarketingThe Secret of Mind-Blowing Email Marketing
The Secret of Mind-Blowing Email MarketingExclusive Concepts
 
5-Step Email Marketing Plan
5-Step Email Marketing Plan5-Step Email Marketing Plan
5-Step Email Marketing Plannexxtep
 
Outbound Marketing
Outbound MarketingOutbound Marketing
Outbound MarketingMardy Sitzer
 
The Pure360 Email Maturity Model Workshop 24 Sep 2015
 The Pure360 Email Maturity Model Workshop   24 Sep 2015 The Pure360 Email Maturity Model Workshop   24 Sep 2015
The Pure360 Email Maturity Model Workshop 24 Sep 2015Pure360
 
10 Step Email Marketing Cheat Sheet
10 Step Email Marketing Cheat Sheet10 Step Email Marketing Cheat Sheet
10 Step Email Marketing Cheat SheetChris Hexton
 
Framework: Email Marketing Planner
Framework: Email Marketing PlannerFramework: Email Marketing Planner
Framework: Email Marketing PlannerMailigen
 
Building and Effective Email Program
Building and Effective Email ProgramBuilding and Effective Email Program
Building and Effective Email ProgramJason Dalton
 
Tri Valley E Mailand Social
Tri Valley E Mailand SocialTri Valley E Mailand Social
Tri Valley E Mailand SocialNatalie Alvanez
 
Blast, Drip, and Nurture Automated Marketing
Blast, Drip, and Nurture Automated MarketingBlast, Drip, and Nurture Automated Marketing
Blast, Drip, and Nurture Automated MarketingSpider Trainers
 

Similar to Email marketing 2.0 webinar (20)

Email Marketing
Email MarketingEmail Marketing
Email Marketing
 
An Email Marketing Overview
An Email Marketing OverviewAn Email Marketing Overview
An Email Marketing Overview
 
Dma2011postcon
Dma2011postconDma2011postcon
Dma2011postcon
 
Poem full 2 hours
Poem full 2 hoursPoem full 2 hours
Poem full 2 hours
 
Platinum Rewards Network Short Sales Presentation
Platinum Rewards Network  Short Sales PresentationPlatinum Rewards Network  Short Sales Presentation
Platinum Rewards Network Short Sales Presentation
 
Email Marketing:Today's tool for effective customer interaction
Email Marketing:Today's tool for effective customer interactionEmail Marketing:Today's tool for effective customer interaction
Email Marketing:Today's tool for effective customer interaction
 
Creative Multi Channel Overview
Creative Multi Channel OverviewCreative Multi Channel Overview
Creative Multi Channel Overview
 
Eec slide workshop
Eec slide workshopEec slide workshop
Eec slide workshop
 
New lead campaign dee allomong
New lead campaign   dee allomongNew lead campaign   dee allomong
New lead campaign dee allomong
 
The Secret of Mind-Blowing Email Marketing
The Secret of Mind-Blowing Email MarketingThe Secret of Mind-Blowing Email Marketing
The Secret of Mind-Blowing Email Marketing
 
Why Not You
Why Not YouWhy Not You
Why Not You
 
Why Not You
Why Not YouWhy Not You
Why Not You
 
5-Step Email Marketing Plan
5-Step Email Marketing Plan5-Step Email Marketing Plan
5-Step Email Marketing Plan
 
Outbound Marketing
Outbound MarketingOutbound Marketing
Outbound Marketing
 
The Pure360 Email Maturity Model Workshop 24 Sep 2015
 The Pure360 Email Maturity Model Workshop   24 Sep 2015 The Pure360 Email Maturity Model Workshop   24 Sep 2015
The Pure360 Email Maturity Model Workshop 24 Sep 2015
 
10 Step Email Marketing Cheat Sheet
10 Step Email Marketing Cheat Sheet10 Step Email Marketing Cheat Sheet
10 Step Email Marketing Cheat Sheet
 
Framework: Email Marketing Planner
Framework: Email Marketing PlannerFramework: Email Marketing Planner
Framework: Email Marketing Planner
 
Building and Effective Email Program
Building and Effective Email ProgramBuilding and Effective Email Program
Building and Effective Email Program
 
Tri Valley E Mailand Social
Tri Valley E Mailand SocialTri Valley E Mailand Social
Tri Valley E Mailand Social
 
Blast, Drip, and Nurture Automated Marketing
Blast, Drip, and Nurture Automated MarketingBlast, Drip, and Nurture Automated Marketing
Blast, Drip, and Nurture Automated Marketing
 

Email marketing 2.0 webinar

Editor's Notes

  1. Clate and then Bill. TWO life altering phone calls that came into Infusionsoft and how they have effected the lives of millions of people and completely changed the face of small business and entrepreneurial growth forever (many of you have heard about the first one but never about the second one) Tell the story of the first one and wait on the second one.
  2. Bill
  3. Clate
  4. Clate
  5. Clate
  6. Clate
  7. Clate
  8. Clate
  9. Clate
  10. Bill
  11. Clate
  12. Clate
  13. Clate
  14. Bill
  15. Clate
  16. Clate
  17. Clate
  18. Clate
  19. Clate
  20. Clate
  21. Clate
  22. Clate The ultimate solution leverages all of these tools through Affiliates
  23. Clate
  24. Clate
  25. Clate
  26. Clate
  27. Clate
  28. Bill
  29. Clate