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ia & Social Business - Competitive Edge Series Dublin Chamber
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A presentation made by Ian Cleary at the Dublin Chamber competitive edge series.

A presentation made by Ian Cleary at the Dublin Chamber competitive edge series.

It covers an overview of Social Media/Social business and it will and is impacting businesses.

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  • What is social media
  • When you think of social media you don’t think of this…
  • It’s probably more like this 0 to 650 million users in a few years, major changes daily… maximum recorded speed of 71 miles per hour. Social is also moving at lightning pace.
  • And you’ll probably feel like this….
  • Is Social media a fad?
  • Not only is it not a fad but it’s bigger than you thought…
  • What is social media

ia & Social Business - Competitive Edge Series Dublin Chamber Presentation Transcript

  • 1. Social Media Ian Cleary
  • 2.  
  • 3.  
  • 4. Businesses Finding it Difficult.. Marketing
  • 5. What is Social Media… It’s technology that facilitates conversation It’s content that gets attention It’s people that engage
  • 6. Websites are a bit lost…
  • 7. Search is changing…
  • 8. Google Places…
  • 9. Google Places…
  • 10. Google is going social…
  • 11.
  • 12. What is Social Business? Transforming how your business operates using Social Media
  • 13. Social Business…
  • 14. Changing how we do business Marketing Social Learning Hiring Social Business Networking Marketing Customer Service Branding
  • 15. Social Media Marketing…
  • 16. Marketing changes...
    • From short term campaign to long term commitment
    • Interruption to permission marketing
    • From paid to owned media
  • 17. Remember it’s a funnel... Marketing
  • 18. Facebook…
  • 19. Facebook Social Graph
  • 20. Your social graph will follow you..
  • 21. Example Business Page…
  • 22. What does this look like?
  • 23. Tip 1 – Create a shop
  • 24. Tip 2 – Create a welcome page
  • 25. Tip 3 – Interactive Applications
  • 26. Tip 4 – Engaging Content
  • 27. Tip 5 – Social Sharing via website
  • 28. Your Website..
  • 29. Tip 1 – Clear calls to action
  • 30. Tip 2 – Implement a blog…
  • 31. Example – Kerwin Rae in Dublin
  • 32. Check the searches – Google Keyword Tool Low Competition Searches will increase due to event
  • 33. Create the article
  • 34. Next day on Google.ie….
  • 35. Why……
  • 36. eBay…. What is the number 1 reason for people buying on eBay?
  • 37. Tip 3 – Implement ratings and reviews Marketing Ratings, Reviews and Testimonials
  • 38. Tip 4 – Integrate with Social Media
  • 39. Tip 5 – Use Video Marketing
  • 40. Tip 6 – Use Analytics.. Marketing
  • 41. LinkedIn
  • 42. LinkedIn User Profile
  • 43. 1. Complete your profile
    • 1. Professional picture
    • 2. Employment and Education
    • 3. Recommendations
    • 4. Get some connections!
  • 44. 2. Do what you are supposed to do…
  • 45. 3. Lead Generation
  • 46. Using LinkedIn for Leads
  • 47. Using LinkedIn for Leads
  • 48. Using LinkedIn for Leads
  • 49. Using LinkedIn for Leads
  • 50. 4. Use Status Updates..
  • 51. 5. Network with groups
  • 52. 6. Ask and you will receive.. Tell people what you want them to do … I would really appreciate it if you put the following as you status update in LinkedIn: “ SmartStart – A programme for entrepreneurs now taking application – www.smartstart.ie”
  • 53. Twitter…
  • 54. 5 Stages of Twitter acceptance
    • Denial – It’s a waste of time
    • Presence – I’m still not sure but I’ll create an account like everyone else
    • Dumping – I’ll send inspirational quotes!
    • Having conversations – I’ll find relevant people and build a relationship
    • Microblogging – I’ll publish useful info and network
  • 55. 1. Don’t half do it…
  • 56. 2. Use Hootsuite..
  • 57. 3. Send valuable information
  • 58. 4. Relationships not followers
  • 59. Don’t do this…
  • 60. Summary
  • 61. Social Media Ian Cleary