ia & Social Business - Competitive Edge Series Dublin Chamber

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A presentation made by Ian Cleary at the Dublin Chamber competitive edge series.

It covers an overview of Social Media/Social business and it will and is impacting businesses.

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  • What is social media
  • When you think of social media you don’t think of this…
  • It’s probably more like this 0 to 650 million users in a few years, major changes daily… maximum recorded speed of 71 miles per hour. Social is also moving at lightning pace.
  • And you’ll probably feel like this….
  • Is Social media a fad?
  • Not only is it not a fad but it’s bigger than you thought…
  • What is social media
  • ia & Social Business - Competitive Edge Series Dublin Chamber

    1. 1. Social Media Ian Cleary
    2. 4. Businesses Finding it Difficult.. Marketing
    3. 5. What is Social Media… It’s technology that facilitates conversation It’s content that gets attention It’s people that engage
    4. 6. Websites are a bit lost…
    5. 7. Search is changing…
    6. 8. Google Places…
    7. 9. Google Places…
    8. 10. Google is going social…
    9. 11.
    10. 12. What is Social Business? Transforming how your business operates using Social Media
    11. 13. Social Business…
    12. 14. Changing how we do business Marketing Social Learning Hiring Social Business Networking Marketing Customer Service Branding
    13. 15. Social Media Marketing…
    14. 16. Marketing changes... <ul><li>From short term campaign to long term commitment </li></ul><ul><li>Interruption to permission marketing </li></ul><ul><li>From paid to owned media </li></ul>
    15. 17. Remember it’s a funnel... Marketing
    16. 18. Facebook…
    17. 19. Facebook Social Graph
    18. 20. Your social graph will follow you..
    19. 21. Example Business Page…
    20. 22. What does this look like?
    21. 23. Tip 1 – Create a shop
    22. 24. Tip 2 – Create a welcome page
    23. 25. Tip 3 – Interactive Applications
    24. 26. Tip 4 – Engaging Content
    25. 27. Tip 5 – Social Sharing via website
    26. 28. Your Website..
    27. 29. Tip 1 – Clear calls to action
    28. 30. Tip 2 – Implement a blog…
    29. 31. Example – Kerwin Rae in Dublin
    30. 32. Check the searches – Google Keyword Tool Low Competition Searches will increase due to event
    31. 33. Create the article
    32. 34. Next day on Google.ie….
    33. 35. Why……
    34. 36. eBay…. What is the number 1 reason for people buying on eBay?
    35. 37. Tip 3 – Implement ratings and reviews Marketing Ratings, Reviews and Testimonials
    36. 38. Tip 4 – Integrate with Social Media
    37. 39. Tip 5 – Use Video Marketing
    38. 40. Tip 6 – Use Analytics.. Marketing
    39. 41. LinkedIn
    40. 42. LinkedIn User Profile
    41. 43. 1. Complete your profile <ul><li>1. Professional picture </li></ul><ul><li>2. Employment and Education </li></ul><ul><li>3. Recommendations </li></ul><ul><li>4. Get some connections! </li></ul>
    42. 44. 2. Do what you are supposed to do…
    43. 45. 3. Lead Generation
    44. 46. Using LinkedIn for Leads
    45. 47. Using LinkedIn for Leads
    46. 48. Using LinkedIn for Leads
    47. 49. Using LinkedIn for Leads
    48. 50. 4. Use Status Updates..
    49. 51. 5. Network with groups
    50. 52. 6. Ask and you will receive.. Tell people what you want them to do … I would really appreciate it if you put the following as you status update in LinkedIn: “ SmartStart – A programme for entrepreneurs now taking application – www.smartstart.ie”
    51. 53. Twitter…
    52. 54. 5 Stages of Twitter acceptance <ul><li>Denial – It’s a waste of time </li></ul><ul><li>Presence – I’m still not sure but I’ll create an account like everyone else </li></ul><ul><li>Dumping – I’ll send inspirational quotes! </li></ul><ul><li>Having conversations – I’ll find relevant people and build a relationship </li></ul><ul><li>Microblogging – I’ll publish useful info and network </li></ul>
    53. 55. 1. Don’t half do it…
    54. 56. 2. Use Hootsuite..
    55. 57. 3. Send valuable information
    56. 58. 4. Relationships not followers
    57. 59. Don’t do this…
    58. 60. Summary
    59. 61. Social Media Ian Cleary

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