Bango presentation at 'Mobile Money', 17 April 2012
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Bango presentation at 'Mobile Money', 17 April 2012

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Canvas8 ‘Mobile Money’, London. ...

Canvas8 ‘Mobile Money’, London.
Presented by Anil Malhotra, Co-founder and SVP Alliances & Marketing, Bango

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  • 1. BangoCanvas8 Mobile MoneyAnil Malhotra, Co-founder and SVP Alliances & Marketing © 2012 Bango plc 1
  • 2. About Bango– Founded in 1999 to enable effective Bango customers include: collection of payments from mobile device users– Leading global brands choose Bango for mobile payments and analytics– Bango technology, relationships and user data enable a superior user experience, higher sales and accurate 80+ Operator relationships include: analysis– On London Stock Exchange since 2005 (AIM: BGO.L)– Offices in Cambridge, UK and New York, USA Award winning technology: 2
  • 3. What Bango does ….. Streamline the user payment experience Pay For thousands of digital merchants 3
  • 4. User experience can be life or death … Warrior needs a sword during mobile web game-play Pay with PayPal (Zong) Pay with Bango • Choose your sword • Choose your sword • Click & type phone number • One click to pay • Click to continue • Get the sword • Wait for a text message • Open the message • Note down the PIN code • Go back to the app Defea • Type in the PIN code ted the g iant • Get the sword Met t h prince e ss Killed b the O y Ruling gre the la nd 4
  • 5. Why “Only Bango”? Common user identity across multiple services / apps Enables better user experience than any other solution Bango Payment Platform User Identity: Single technical and commercial OperationalBango ID merges multiple identities using cross-site & app history integration with 80+ billing systems systems Carrier MSISDN Payment Carrier UserID Reduce ops. cost and risk RIM Identity Opera ID Device ID Analytics Browser ID High performance and scalability 5
  • 6. In-app billing User selects credit Payment is Payment is User gets content amount collected confirmed with credit 6
  • 7. Bango for app stores User browser app User chooses Payment is User downloads store content collected content 7
  • 8. Payment stats• Conversion rates: – Operator billing: 40%-80% – Credit Card 8%-12% – Credit card (2nd time) 80%-90% – PayPal mobile 1% - 2%• Typical breakdown of transactions: – Operator billing 85% – Credit card 14% – PayPal <1%• Transactions over Wi-Fi connections 40%-45% Source: Bango