The iPhone for website owners   29 th  May 2008 Ray Anderson CEO © 2008 Bango plc www.bango.com
iPhone vs mPhone <ul><li>Connectivity </li></ul><ul><li>Browsing </li></ul><ul><li>Downloading </li></ul><ul><li>Usage </l...
Mobile web is increasingly open … All web enabled phones On-portal Commercial relationship with each carrier Direct-to-con...
 
Thousands of websites integrated Hundreds of major, global brands Thousands of mid-size, national brands Millions of niche...
http://bango.com/live
Connectivity Your website Add value: Identity Payments AgeVerify
Example of “added value” By clicking on ‘Pay Now’  you agree to the purchase of Pimp My Ride tone from Pimp My Ride for  £...
Web browsing <ul><li>mPhone XML (WAP2.0) browser.  Sites given header to optimize. Vertical (one hand) navigation Some HTM...
Downloading <ul><li>mPhone Easy (except Verizon) to download media MP3, videos, images, java applications, native apps Con...
Usage <ul><li>Is iPhone usage worth bothering about? </li></ul><ul><li>Usage by who? Mass market end users Your website us...
iPhone usage in perspective One Billion Internet Sites 1,200million out of 3,050million mobile users connected to internet...
Use of iPhone at Mobile sites <ul><li>Bango Information: Across about 10,000 sites, mix of paid and free iPhone now 0.03% ...
iPhone with Flickr
Where are iPhones used on web?
Visibility to Web sites <ul><li>March traffic data from adtech IE 5,6,7  76% Firefox/moz 21% All Safari  1.6%  (incl. est ...
Flow into market (ex JPN,KR) <ul><li>High end phones all around 5-20M a year - iPhone, N95, Viewty, HTC,Curve, Treo Strong...
iPhone for Developers <ul><li>100,000+ SDK downloaded so far  (Apple, March 2008) </li></ul><ul><li>750,000 Android SDK do...
Predictions <ul><li>iPhone 3G & 3.5G  – increased price (but masked by spread over 24mths) </li></ul><ul><li>Slow opening ...
Suggestions <ul><li>If you are “market driven”… Measure before acting </li></ul><ul><li>If you want to ride the hype wave:...
Thank you Q & A Ray Anderson CEO  [email_address] © 2008 Bango plc
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Visiongain Iphone

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Visiongain iPhone conference presentation

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Visiongain Iphone

  1. The iPhone for website owners 29 th May 2008 Ray Anderson CEO © 2008 Bango plc www.bango.com
  2. iPhone vs mPhone <ul><li>Connectivity </li></ul><ul><li>Browsing </li></ul><ul><li>Downloading </li></ul><ul><li>Usage </li></ul><ul><li>Predictions </li></ul><ul><li>Suggestions </li></ul>
  3. Mobile web is increasingly open … All web enabled phones On-portal Commercial relationship with each carrier Direct-to-consumer Promote and engage directly with the whole market
  4.  
  5. Thousands of websites integrated Hundreds of major, global brands Thousands of mid-size, national brands Millions of niche, community brands The “Long Tail”
  6. http://bango.com/live
  7. Connectivity Your website Add value: Identity Payments AgeVerify
  8. Example of “added value” By clicking on ‘Pay Now’ you agree to the purchase of Pimp My Ride tone from Pimp My Ride for £2.50 . Terms and Conditions Pimp My Ride Operator Data Charges may apply Pay Now Cancel Powered by Bango Thank you for your payment of £2.50 . Yes, I want free information sent to my mobile by business partners of Pimp My Ride (such as special Offers) Yes, I want free updates On new products, Services and special Offers sent to my mobile by Pimp My Ride Powered by Bango Continue
  9. Web browsing <ul><li>mPhone XML (WAP2.0) browser. Sites given header to optimize. Vertical (one hand) navigation Some HTML browser (N95,etc.). You need to make a “mobile OK” site </li></ul><ul><li>iPhone HTML browser. Also browses XHTML (Safari uses same “webkit” base as used by Nokia) Desktop sites work You can make a “smaller screen” site </li></ul><ul><li>Finger as pointing device and “zoomer” on iPhone. </li></ul><ul><li>Keyboard and buttons on most other phones </li></ul>
  10. Downloading <ul><li>mPhone Easy (except Verizon) to download media MP3, videos, images, java applications, native apps Consolidation round standards </li></ul><ul><li>iPhone Effectively “closed” at present (browse only) Can’t downoad media items via web or bluetooth </li></ul>
  11. Usage <ul><li>Is iPhone usage worth bothering about? </li></ul><ul><li>Usage by who? Mass market end users Your website users A new segment of end users Venture capitalists and journalists </li></ul>
  12. iPhone usage in perspective One Billion Internet Sites 1,200million out of 3,050million mobile users connected to internet 2007 800M people with PC web access 1.2B people use Mobile web 2.7m (0.2%) iPhone
  13. Use of iPhone at Mobile sites <ul><li>Bango Information: Across about 10,000 sites, mix of paid and free iPhone now 0.03% 453 rd most popular in March 08 </li></ul><ul><li>Admob Information Across several thousand ad funded sites iPhone now </li></ul>
  14. iPhone with Flickr
  15. Where are iPhones used on web?
  16. Visibility to Web sites <ul><li>March traffic data from adtech IE 5,6,7 76% Firefox/moz 21% All Safari 1.6% (incl. est 36M mac users + iPhone) Opera (Wii etc.) 1.0% </li></ul>
  17. Flow into market (ex JPN,KR) <ul><li>High end phones all around 5-20M a year - iPhone, N95, Viewty, HTC,Curve, Treo Strong evidence that iPhone used more for web access </li></ul><ul><li>Mid-market phones total around 400M a year - 8801, N82, etc etc Surprisingly prevelant use on web </li></ul>
  18. iPhone for Developers <ul><li>100,000+ SDK downloaded so far (Apple, March 2008) </li></ul><ul><li>750,000 Android SDK downloads (Google Feb 08) </li></ul><ul><li>7,500,000 Registered Java Developers (JavaOne 2007) iTunes store will be distribution channel (but presumably will open up in due course or be hacked) Handango etc. charge similar 30% (Sun originally assumed operators would be channels) </li></ul>
  19. Predictions <ul><li>iPhone 3G & 3.5G – increased price (but masked by spread over 24mths) </li></ul><ul><li>Slow opening up of iPhone (Apple likes control) </li></ul><ul><li>2009 for Nokia / Samsung / LG / Sony better web usability </li></ul><ul><li>Others will be forced to choose direction: More closed / vertical like Apple/AOL More open / horizontal like PC/www </li></ul>
  20. Suggestions <ul><li>If you are “market driven”… Measure before acting </li></ul><ul><li>If you want to ride the hype wave: - have a few small changes or a few iPhone pages - get early into apple dev program </li></ul><ul><li>Ride the “backlash” and “fear wave” from Nokia, Google, etc. </li></ul><ul><li>Surf the wave – but don’t get wiped out – there are others… </li></ul>
  21. Thank you Q & A Ray Anderson CEO [email_address] © 2008 Bango plc

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