1. The document discusses product strategy and roadmapping for a company's portfolio of mobile apps.
2. It proposes separating apps into short-term projects and long-term revenue generators, and creating a structure to support each business unit pursuing its own strategic goals.
3. A sample strategy is presented for monetizing one app through in-app ads and using it to promote other apps through push notifications, while balancing user experience to avoid negative side effects.
9. Product Strategy
Some Ideas: MetroTV Apps – Ads Monetizing
• User based over 100.000 (downloaded)
– Ready to be monetized. How?
• Problems:
– Ads Network doesn’t powerful enough
– Traditional in-apps Ads: the traffic is highly depends on
active user (less than 100.000)
• Solutions:
– Collaborate with Ads Network (Air Push)
10. Product Strategy
Metro TV: Air Push Monetizing
• Providing innovative ads format:
– Ads will be deliver outside apps:
• Push Notification Ads
• Icon Ads
• AppWall
– Doesn’t conflict with current ads
– Cover active and inactive users
• Average CPM: 10$
• Simulation:
– User (downloaded apps): 100.000
– Income per push = 10$ x 100.000 / 1000
= 1.000 $
= Rp 10.000.000 / push
– Assumption: 1 Day = 1 Push
– Income per month = 30 x Rp 10.000.000
= Rp 300.000.000, -
11. Product Strategy
MetroTV Ads: Product Strategy
• User based over 100.000 (downloaded)
– The most downloaded Apps Digital Buana made
– Can be used to promote other Apps, like: Lubitu and
Dibox
• While we monetizing from Air Push, we can:
– Develop our Ads Platform for Push
• Combine Push Notification to Promote other Apps (Lubitu
and Dibox)
• Monetize with our own push notification
12. Product Strategy
Metro TV: Side Effect
• But this can be a double-edged
– Ads vs User Experience
• User hate ads
• They hate it even more if Apps doesn’t give enough
experience:
– Less bug or forced closed
– Active User Support
– Update New Features Periodically
• Solutions:
– Long-Term Product Strategy
• Treat each Apps (MetroTV et all) as a Business Unit
13. Existing Situation
Freemantle
Cepat.net DiBox
Golkar
Virtual
GCD Musik
Sitra
NTMC Dewa
SisLapHar Rucci
Lubitu
GCD
Antara Apps
BuKrim
MetroTV Apps
: Short Term Product
: Long Term Product
16. Summary
• Separate Project Based (Short Term) and
Revenue Generator (Long Term) Product
• Build an environment (structure) that
support the desired business process
• Treat each Business Unit as separate
entity, so they can focus on their own
Strategy