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Product Final


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Product Final

  1. 1. KEY BUILDING BLOCKS FOR A PRODUCT LIFECYCLE Manage Introduce Plan By : Vishnu R. Dusad , Managing Director Nucleus Software Exports Ltd. 1
  2. 2. Building blocks of the Presentation Product Journey. Stages of product Life Cycle. 2
  3. 3. Product Journey 3
  4. 4. The Building Blocks Post launch New Product Product Product Introduction Planning Management 4
  5. 5. Product Life WORK AREAS NEW PRODUCT PLANNING PRODUCT INTRODUCTION POST LAUNCH PRODUCT MANAGEMENT LAUNCH PRODUCT PRODUCT PRODUCT PRODUCT PRODUCT PRODUCT PRODUCT PHASES AND CONCEPT FEASIBILITY DEFINITION DEVELOPMENT GROWTH MATURITY DECLINE MARKET Voice New Product Functional Voice Product of Product Technology Support of Definition Customer Strategy Roadmap Readiness Customer (Bix Req and PID) Product Definition Cross Product Business Project Business TOOLS (Bix Req) Functional Business Case Management Case and Execution Plan PID Market Market Product and Product and Business Competitive Exit Plan Competitive Plan Assessment Assessment 5
  6. 6. New Product Planning Market Competition Assessment Product Definitio Product Concept n Feasibility Idea Need Strategy Plan 6
  7. 7. Product Introduction Product Launch PRODUCT 7
  8. 8. Product Management & Enhancement • Continuous Product Development •Continuous Channel Developments • Brand management and enrichment •Support Infrastructure •IPR 8
  9. 9. Thank You! 9