Social Media Overview Guide Under 40 Characters
•Download as PPTX, PDF•
1 like•250 views
This document provides an overview of various social media platforms including Twitter, Instagram, Pinterest, Tumblr, LinkedIn and how to use them effectively. It discusses the basics of each platform such as how they work, their launch dates and user numbers. For each platform, it offers tips on creating engaging content through using hashtags, writing captions, and engaging with other users. It also promotes a social media course for learning more about additional platforms like Google+, Vine and Snapchat.
Recommended
More Related Content
What's hot
What's hot (17)
Similar to Social Media Overview Guide Under 40 Characters
Similar to Social Media Overview Guide Under 40 Characters (20)
Recently uploaded
Recently uploaded (20)
Social Media Overview Guide Under 40 Characters
- 1. SOCIAL MEDIA OVERVIEW Randi Plake | Communi c at ions Spec ial i s t | Of f i c e of Mar k et ing & PR
- 2. RANDI PLAKE Communications Specialist Office of Marketing & Public Relations Program Assistant Center for New Media Adjunct Instructor – COM*120 Social Media @randirobot rplake@mxcc.edu www.randiplake.com Public Relations M.S. from Quinnipiac University Marketing B.S. from Central CT State University Research concentrations in social media and crisis management
- 3. Facebook: fb.com/@middlesexcc Twitter: twitter.com/@mxcc_ct LinkedIn: Middlesex Community College, CT Instagram: instagram.com/@mxcc Foursquare: foursquare.com/mxcc_ct Tumblr: middlesexcc.tumblr.com Pinterest: pinterest.com/@mxcc Blog: mxcc.edu/blogs
- 5. Twitter is a microblogging platform. Users can share their thoughts, news, jokes, and information in 140 characters or less. Twitter launched in 2006 645 million registered users in 2014 340 million tweets per day Twitter is a great way to follow your friends and family, stay on top of your field, see what celebrities are up to, and get discounts from your favorite brands.
- 6. When Twitter Broke the News First
- 7. Don’t tweet too much Use proper English Shorten URLs (bit.ly) Follow your interests Create lists Beware of spam
- 9. Instagram is an online photo-sharing and video-sharing service. Launched in October 2010 200 million active users as of 2014 Original only available for Apple products Expanded to Android in April 2012 Acquired by Facebook for $1 billion Apply filters and share on a variety of social media sites Create and share 15 second videos
- 10. Instagram can only be used on mobile devices, though you can view people’s feeds through instagram.com. Notification tab is where you see when a user likes or comments on your photo, @mentions you in a comment, or follows you.
- 12. Think before you post Space out your posts Write captions Use hashtags Set up sharing
- 14. The True Power of Instagram and How to Harness It From Instagram to the New York Post
- 16. Pinterest is a pinboard-style photo-sharing website. Pinterest users can upload, save, sort and manage images, known as pins, and videos through collections known as pinboards. Launched as a closed beta in March 2010 70 million unique users worldwide as of 2014 Third largest social media site behind Facebook and Twitter.
- 17. A Typical Pinterest Page
- 18. Top Brands on Pinterest
- 21. Create Pinterest-friendly images for your blog Be descriptive Use hashtags Add the “Pin It” button to your blog/website
- 23. Tumblr is a short-form blogging platform where you can post many different kinds of content to a personalized blog. With Tumblr, you can upload text posts, images, videos, quotes, or links. Launched in February 2007 201 million blogs as of 2014 Yahoo purchased Tumblr for $1.1 billion in June 2013
- 24. Top Brands on Tumblr
- 25. Get visual! Set up a queue Follow your interests Show off your work
- 27. LinkedIn is the world’s largest social network for professionals. Launched in May 2003 300 million registered users in 200 countries Users can search for jobs, join work-related groups, and submit job applications.
- 28. Perfect for Job Hunting
- 29. University Pages
- 30. Things to Do TODAY Post a Profile Picture Include Coursework and Extracurriculars Show Off Your Schoolwork Ask Professors or Advisors for Recommendations Connect With Industry Leaders Ask Questions in LinkedIn Groups
- 31. Want to Learn Even More About Social Media? Sign up for COM*120 Social Media! Learn more about Google+, Vine, Snapchat, Foursquare, and more! After taking this course, you will be able to: - Build upon your skills learned in New Media Production - Identify major social media platforms & the role they play - Create content for various social media platforms - Use social media strategically - Have an online presence for your job search
- 32. Any questions? SOCIAL MEDIA OVERVIEW
Editor's Notes
- Jobs @ MxCC My contact info My background – degree, work history, owned my own business with my husband
- Here’s another reason why Twitter is amazing. With your smartphone in hand, YOU are the journalist. You can report the news now. In January 2009, US Airways flight 1549 hit a flock of geese shortly after take-off, stalling its engines. The plane ended up crash landing in the Hudson with minimal injuries. One of the passengers on the ferry that was picking up the people snapped the photo and it went viral. Thirty-four minutes after Janis posted his photo, MSNBC interviewed him live on TV as a witness!! This is crazy!!
- Don’t tweet too much- You should post about 3-5 times a day. If you post too much or too many times in a row, you might lose followers. Use Proper English – I know you’re limited to 140 characters, but remember, what you say is public. When you’re applying for jobs, recruiters are looking for you on these platforms. You want to present yourself like an educated college student. Shorten URLs – 140 characters isn’t a lot of room. That’s why I always shorten long URLs when I am tweeting. Every character is needed when you want to express yourself. Go to places such as bit.ly or tinyurl to shorten your links! Follow your interests – Twitter is a great way to stay current with your interests and lets you connect with people who like the same stuff as you. It’s ok to follow people you don’t know. That’s what Twitter is all about! Why use lists? The more people you follow the more “cluttered” your Twitter stream becomes. When you log into Twitter you can go to a specific list and look for content to read and retweet from within a specific category. Categories include: high school friends, magazines, TV shows, newspaper etc Spam is rampant on Twitter. You will probably be followed by many bots or fake accounts. Just ignore them and don’t follow them. And if you ever get DM or a reply with someone telling you “check out this video I saw of you” don’t click on it! If you think your account was compromised, change your Twitter account password ASAP. If you’re password is the same on other platforms, change that one too!
- When Facebook bought Instagram, they released their own video sharing component, which is a direct competitor to Twitter’s vine. I don’t think I would have enough time to cover Vine too but I encourage you to check it out. It’s 6 seconds. There are some really creative Vines out there so download the app and check it out.
- A majority of the people on Tumblr are under 25 years old
- Just like Instagram, Tumblr is highly visual!! You can also start a queue to set up a schedule or delay posts. This is great tool for what I do. Social media is not a 9-5 job so scheduling posts for the evenings and weekends is key. Plus, you don’t have to post many times in a row if you set up a schedule of posts. Follow your interests—movies, art, TV show, books, even the career you’re interested is on here! Show off your work – if you’re a designer, an artists, a writer—use tumblr to show off what you can do.
- University Pages Get regular updates about campus news and activities Connect with students or alumni at prospective schools See notable alumni – what kind of leaders does this school produce? Explore the careers of alumni Build your network – faculty, staff, alumni, student MxCC has alsmost 5000 followers