2. What is it?
Virtual pin boards
• Lets you organiseand
share images and movies
you find on the web or
upload.
• People use pinboards to
curate images of things
they like into niche groups.
• Many use it to organise
weddings, collect recipes
and design homes….in
their heads
3. The opposite of Facebook
Not what I am doing now – It’s what I wish I was doing
It is aspirational
4. How else can I use it?
• You can browse
pinboards created by
other people.
• To discover new things
and get inspiration
from people who share
your interests.
• Create groups and
contribute to others
groups
I LOVE this!!!
6. What you won’t find
• Foursquare*
• Status updates*
• Applications*
• Mafia Wars*
• Spam*
• Many men*
*Some commentators say this is why people, especially women, are sharing more
7. What you will find
• Craft
• Female fashion
• Food
• Cats (and dogs)
• Mostly women
(83% female in USA)
8. What sort of images?
• Iconic
• Cool
• Funny
• Sharp
• Clever
• Creative
• Well taken photos
• Brilliantly created graphics
10. Some more stats
• 10m users, 2m active each day (USA)
• Growing at 145% in 2012
• Users spend 72 mins a day
• More referral traffic than YouTube + LinkedIn + Google+
• 80% of pins are re-pins, meaning it is viral
• Appears to be more sticky that Twitter (keeps users)
http://www.slideshare.net/gregfromparis/pinterest-for-business
11. (followers)
Big brands?
• Etsy (53,784)
• Real Simple (34,517)
• HGTV (17,824)
Do you spot anything here?
• Nordstrom (9,886)
• West Elm (11,547)
• ModCloth(11,813)
• Whole Foods (14,217)
• Better Homes and Gardens (15,127)
• Kate Spade (16,371)
http://www.prdaily.com/Main/Articles/10905.aspx
12. So what does this mean for B2B business?
Most content B2B produce is not visual
This is the sort of thing you find when searching for IBM
18. Thoughts on B2B use
• Great for capturing your • Don’t just use Pinterest to
brand identity and spirit build your social world
• Promote the things your • Don’t use it to advertise
brand stands for • Don’t push your products
• Find who is sharing your • Stock footage won’t cut it
content
• Put imagery into your
communication plan
• Crowdsource using shared
groups
• Play with it
19. Big tip
It’s more about allowing people to find your content interesting than being
active and pushing a message.. Pushing a message will fail.
You don’t decide what is interesting, the community does.
If something needs pushing, it ain’t viral.
Remember this guy? He isn’t from IBM.
http://pinterest.com/ryan_locke/ibm/
21. Pin Etiquette
• Be nice
• Credit your sources
• Avoid self promotion
• Report objectionable material
• Tell us how to make it better
http://pinterest.com/about/etiquette/
22. When you find something you like..
Use the “Pin it” button
23. 1. Click the “Pin it” button in your browser
toolbar Adding a pin
2. Select the image
4. Looks like this
3. Select which board to pin it to,
add a description
24. Closer look
at a pin
‘Repin’ it to your own board Clicking image takes
and/or ‘Like’ it you to the original
page – which is where
it can drive traffic to
your website
Visitors can comment.. duh
Who originally pinned it
Who else pinned this? You might
like to follow them or one of their
boards – get connected
25. Source
How to master Pinterest for B2B marketing
Pinterest for Business
Why Pinterest is Addictive
17 Stats about Pinterest