Social Media for the Careerist: Navigating Social Media and Networking Resources

Social Media for the Careerist Navigating Social Media & Networking ResourcesRachel M. EsterlineEmail: Rachel.M.Esterline@gmail.comTwitter: @RachelEsterlineWeb: www.rachelmesterline.comSponsored by Alpha Kappa Psi

Who I am Central Michigan University alumna ◦ Integrative Public Relations major ◦ Involved in PRSSA, SGA, CM Life, PR Central Marketing & Communications Officer for the Saginaw Community

What I’ve done

Get a step ahead Launch an online portfolio to showcase your skills and knowledge Develop an effective social media presence Position yourself as a young professional who is a thought leader in your field

It’s a revolutionhttp://www.youtube.com/watch?v=3SuNx0UrnEo

89% of companies usesocial media forrecruitingSource: Mashable

What will happen whenthey Google you?

rachelmesterline.com

You only get one firstimpression…Make it count.“Surprised businesswoman with Coffee” by herlitz_pbs

Set up an online portfolio Try an easy-to-use website platform: ◦ Wordpress.com ◦ Wix.com ◦ Webs.com ◦ Weebly.com Invest in your own URL Consider including “testimonials” – two to three sentence recommendations about your skills and work ethic Provide basic contact information ◦ Social media, email and phone (Google

bridgetszuminsky.com

Make an impression Go with a clean, simple design ◦ Less is more ◦ Include a nice headshot Make sure there are absolutely no spelling or grammar errors Work samples and/or class work ◦ Show only your best samples Include link in your email signature, on resumes and on your business card

lindenmault.beyondcredentials.com

Get started in theblogosphere Read and comment on relevant blogs ◦ Alltop.com ◦ Google.com/blogsearch ◦ Blogs.com/topten Offer to guest post on other blogs Launch your own blog to position yourself as a thought leader and showcase your writing skills and knowledge ◦ Select a topic you are passionate about:  Greek Life, music, art, American Idol, cooking

blog.brazencareerist.com

blogs.hbr.org

Read career blogs  careerealism.com  levolove.com  thenewcareerist.com  mscareergirl.com  lindseypollak.com/blog  onthejob.45things.com  comerecommended.com/blog“Rosie the Blogger” by Mike Licht, NotionsCapital.com

45% of companies useTwitter to find talentSource: Mashable

Start tweeting  Search Twellow.com or Search.Twitter.com to find people with similar interests  Join Twitter Chats related to your major (Full list: bit.ly/yc1pdR) ◦ #u30pro ◦ #BizForum ◦ #EntrepChat  Engage in conversations with other students and professionals  Share relevant articles/blog posts  Fill out your bio and location“Twitter bird” by Mike Licht, Travelin Librarian

50% of companies useFacebook to find talentSource: Mashable

Upgrade your Facebookprofile Check your privacy settings ◦ Acquaintances who have already graduated are now potential references – and they likely can see all of your posts Join relevant groups ◦ U30pro - http://on.fb.me/wy9W6S “Like” the pages of companies that offer internships/jobs that interest you

U30pro

80% of companies useLinkedIn to find talentSource: Mashable

Link up with professionals  Connect with peers, professors and professionals  Request recommendations, even from your peers  Join “Groups” and join conversations  Use it for “interview recon”“Linkedin Chocolates” by nan palmero

1 of 3 employers rejectcandidates based oncontent found onlineSource: Mashable

Avoid social media mishaps  Remove any embarrassing updates from your timeline  Un-Like any controversial or inappropriate pages  Limit your friends’ ability to tag you in updates and photos“Sweet Sorrow” by Caro Wallis

Nurture your network Write thank you notes for those who help, advise or interview you Email relevant articles to professionals you know Send congratulatory notes Take them out for coffee

Try these tools Prezi.com Diigo.com Pintrest.com Scribd.com Slideshare.net Vimeo.com Eventbrite.com Sparked.com Asana.com Evernote.com

“social media, social networking, social computing tag cloud (#5)” by daniel_iversen

Social Media for the Careerist: Navigating Social Media and Networking Resources

by Rachel Esterline Perkins on Feb 01, 2012

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