Developing your… voice”… “

voice”…

One Page Wonders Chuckle Brothers ‘ One page of tweets be just as effective at getting a message across as a fully dedicated Twitter profile

twitter.com/Simple_Acts/ Impressive Refugee Week campaign: consistent design solid content multiple ways to engage. @RMLondon / Richard McKeever

twitter.com/Simple_Acts/

Impressive Refugee Week campaign:

consistent design

solid content

multiple ways to engage.

@RMLondon / Richard McKeever

@fionamclaren / @amnestyuk @NASA Simplify a very complicated topic Make us part of their world and take us along for the journey; space exploration becomes accessible! Answer questions and engage followers Cater to different interest levels (eg. Follow @NASA for general updates or follow a specific mission) Break news (eg. Discovering ice on Mars) Authoritative, but with personality Highlight the best content Plus, how do you beat tweeting from space!?

From @christinamcgill

Donate your Twitter background 21 February 2009

@ Booktrust Nominated by @RobmDyson Booktrust engaged its followers by asking people to hashtag their strangest, funniest or poignant dedications found in books they own. Nice way of getting people to keep coming back to check, and making that initial (non fundraising) contact with supporters. I liked it.

Booktrust engaged its followers by asking people to hashtag their strangest, funniest or poignant dedications found in books they own.

Nice way of getting people to keep coming back to check, and making that initial (non fundraising) contact with supporters. I liked it.

a call to action

Organisations using twitter – good examples A Bold Vision for 2014 My favourite example of an auto welcome message to new followers, links to a fantastic “Join our online community” page (featuring podcasts, blogs, social networking, tweeting from Namibia, videos and photos) @louisebarker @rnib

British Red Cross’s Join our online community page A Bold Vision for 2014

Clever use of #hashtags to attract attention