My Morning Story

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'My Morning Story' is a participatory project put together by RMIT media

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My Morning Story

  1. 1. My Morning StoryIntegrated Media 2, 2012By Madeleine Rebbechi, Taylah Kleid,Thomas Russell, Georgina Wills andKat Drutschinin
  2. 2. ConceptWhat’s the first thing you do in the morning? How do you takeyour coffee? Are you always running late for the train? Whatdoes your alarm sound like?Whether it’s what you have for breakfast or the people youcross paths with on the way to work, we want you to tell yourMorning Story.Through text, images, video and audio, we want you to createa snapshot of your morning ritual and share it with us viaemail, Twitter, Instagram or ABC Pool. The end result will be acollection of mornings; a collage of your daily experience.1. An accessible idea2. A chance for each contributor to tell their own story3. A variety of platforms4. Across all media
  3. 3. Call outs
  4. 4. PlatformsTwitter: Call outs, promotion, links to submissions on Tumblr/ABC Pool pagesFacebook: Used mainly for call outsTumblr: Static call out, posting submissions in a collage-like format, regularlyupdatedwith text, image postsInstagram: User generated content, curated by platform manager and posted onTumblrABC Pool: Collecting existing works into our project, posting multimediasubmissions, reaching out to a different/more varied network
  5. 5. Key audience• Young people• Confident and techno-savvy• Intelligent and creatively inclined• Short on time• Possesses own laptop and smart phone• Students, creative professionals• Uses more than one social media platform
  6. 6. Marketing Strategy• Facebook event call out: introduction/information• Initial twitter call out, regular ‘reminder’ tweets• Creation of hashtag #mymorningstory for twitterand instagram• Direct call outs for specific submissions, ie. text oraudio posts• Reached immediate and extended networks throughword of mouth; approaching friends and peers tosubmit their work
  7. 7. Submissions• Submissions encouraged across all platforms• Varying in medium, quality and theme• Majority of submissions came via the Instagram hashtag#mymorningstory• Promoted submissions via Twitter• One audio submission, from fellow student Tess Lawley, was featuredon the ABC Pool home page• As a result, our My Morning Story project was featured on Pool thenext week
  8. 8. “Sonorous notes of spring envelope me as I wake slowly,laconic from slumber. Shy rays of sunshine bathe my bedspread with tepid warmth and I am instantly elated. Thecovers are pushed back without trepidation and my feetremain bare on floorboards warmed ever so slightly. Therehas been a turn, a gear shift, a new path is paved towardswatermelon and sunshine.”
  9. 9. Curation• Most submissions were posted on theTumblr page, with those of exceptional qualitybeing promoted on Twitter as well• Tone of submissions was demonstratedthrough example posts by group members,‘inspiration’ sourced from other sites• Face-to-face request for submissions provedto be successful, with more of an investmentfrom the contributor• Those specifically requested submissionswere generally more elaborate
  10. 10. Results• Over 100 photo entries• Dozens of text entries• Audio piece featured on ABC Pool• My Morning Story featured project on ABC Pool• Final ‘collage’ curated via Glossi page
  11. 11. The Future: My Morning Mansion
  12. 12. The Future: My Morning Mansion
  13. 13. Thank youGlossi: http://www.glos.si/mymorningstoryTwitter: @mymorningstory_Tumblr: mymorningstory2012.tumblr.comInstagram: #mymorningstory

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