Raising Awareness Online

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Given at a Third Sector conference as a journalist's snapshot of raising awareness online.

Published in: News & Politics, Sports
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Raising Awareness Online

  1. 1. Raising awareness online Hello? Can anyone hear me? Kate Day Communities Editor Telegraph.co.uk
  2. 2. News used to be a one-way trip Photo: kayugee on Flickr
  3. 3. Many-to-many communication Photo: RobYoung on Flickr
  4. 4. Old media, new media or social media?
  5. 5. Old media, new media or social media? • Broadcast using journalists
  6. 6. Old media, new media or social media? • Broadcast using journalists • Broadcast yourself
  7. 7. Old media, new media or social media? • Broadcast using journalists • Broadcast yourself • Conversation
  8. 8. Broadcasting using journalists Photo: ScottieT812 on Flickr
  9. 9. Broadcast yourself
  10. 10. Broadcast yourself
  11. 11. Broadcast yourself • SEO
  12. 12. Broadcast yourself • SEO • Share your story
  13. 13. Broadcast yourself • SEO • Share your story • Link out
  14. 14. Broadcast yourself • SEO • Share your story • Link out
  15. 15. Join the conversation
  16. 16. MPs’ expenses Photo: Brendan Lally on Flickr
  17. 17. For more... • telegraph.co.uk/kateday • twitter.com/kate_day • flickr.com/kate_day

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