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Outreach in 140 characters


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A workshop presentation given at the annual conference of the Academic & Special Libraries Section, Library Association of Ireland "Smashing Stereotypes: Librarians get Loud!"
Karolina Badzmierowska & Prof Susan Schreibman
12 February 2016

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Outreach in 140 characters

  1. 1. Academic & Special Libraries Section Annual Conference 2016 12 February 2016 Karolina Badzmierowska, Prof Susan Schreibman
  2. 2. Goal and Vision The Letters of 1916 project is the first public humanities project in Ireland. It is creating a crowd-sourced digital collection of letters written around the time of the Easter Rising (1 November 1915 – 31 October 1916). This online collection, co-created by cultural institutions and the public is adding a new perspective to the events of the period of the Rising, a confidential and intimate glimpse into early 20th Century life in Ireland, as well as how Irish politics was viewed internationally. Letters are on a range of topics, including the Easter Rising, literature and art, the Great War, politics, business, official documents of government, and ordinary life. Through these letters we are bringing to life the written words, the last words, the unspoken words, and the forgotten words. Speak to us later about collaborating
  3. 3. TEAM Susan Schreibman - Project Director and Editor in Chief Karolina Badzmierowska - Researcher Roman Bleier - Researcher Emma Clarke - Researcher Vinayak Das Gupta - Researcher Richard Hadden - Researcher Hannah Healy - Researcher Shane McGarry - Software Engineer Neale Rooney - Researcher Linda Spinazzè - Researcher
  4. 4. LETTERS OF 1916 in numbers Allen Library | American Irish Historical Society | Cloyne Diocesan Archives | Conradh na Gaeilge | Cork City and County Archives | Cork Public Museum | Irish Capuchin Provincial Archives | Limerick Diocesan Archives | Irish Jesuit Archives | Maynooth University Library | Medical Missionaries of Mary | Military Archives of Ireland | New York Public Library | National Archives of Ireland | National Library of Ireland | National Museum of Ireland | Public Record Office of Northern Ireland | St. Patrick’s College Maynooth | The National Archives, UK | Trinity College Dublin | University College Cork | University College Dublin | Waterford County Archive 23 collaborating institutions Launched: 27 September 2013 Correspondence documents uploaded: 2312 Uploaded items from 45 private collections and 23 collaborating institutions Registered users: 1270 Transcribed characters: 2570498
  5. 5. CROWDSOURCING UploadingTranscribing
  6. 6. OUTREACH Private Collections Featured profiles and posts Progress update Upload events SFI DISCOVER Community Engagement events Teacher’s Workshop Talks & lectures and SOCIAL MEDIA Twitter, Facebook, Storify
  7. 7. Letters of 1916 project on Twitter: September 2013 = 0 followers September 2014 = 1170 followers (+1170 in the first year) September 2015 = 3476 followers (+2306 in the second year) February 2016 = 4134 followers (+658 in 5 months)
  8. 8. different strategies different messages different impact • general public • research community • education communities • media outlets • cultural institutions • other DIFFERENT AUDIENCES
  9. 9. GENERAL PUBLIC • engage: re-tweet, tweet back, like, respond to DM • be careful about ‘trolling’ – take action! • one of the best and FREE marketing ‘tools’: WORD OF MOUTH • great way to network & brainstorm • hugely rewarding
  10. 10. RESEARCH COMMUNITY • identify and connect with ‘the best matches’, e.g. universities, departments, conferences, publications, scholars • use relevant hashtags, e.g. #CONF, #CFP • share your research and acknowledge your researchers • great potential for future collaborations (and recruitment!)
  11. 11. EDUCATION COMMUNITY • to educate through engagement vs. to engage with educators • use relevant hashtags, e.g. #EDUCHATIE, #EDUCHAT, #EDUCATION, #TEACH1916 • great potential for future collaborations
  12. 12. MEDIA OUTLETS • identify and follow all relevant media platforms (local/national/international) • make it easy to share your content, e.g. links, images, complete information • use relevant hashtags, also mainstream ones e.g. #IRELAND, #DUBLIN, #NEWS • get attention from the media – get your news out there
  13. 13. CULTURAL INSTITUTIONS • make ‘friends’ • acknowledge collaborations, link to relevant content, #FF – be part of the community • use relevant hashtags, e.g. #LIBRARIES, #LIBRARIANS, #asl2016 • have fun, e.g. #LIBRARYLIFE, #LIBRARYSELFIE, #LIBRARIANPROBLEMS • great potential for future collaborations
  14. 14. What to tweet? • general public, e.g. engaging, interesting • research community, e.g. conferences, publications • education communities, e.g. resources, workshops • media outlets, e.g. news, events, milestones • cultural institutions, e.g. common topics, support and more…
  15. 15. What to tweet? • links to new blog posts, news, updates, events • links to your resources and collections to discover • images – very important! • light-hearted commentary on trending events • reminders about events, CFP, conferences • relevant acknowledgements • recommendations • ‘memory lane’ type; anniversaries and more…
  16. 16. What to tweet? • #OnThisDay – a way to share items from your collections from specific days • #AskLetters1916 – Twitter chat; a monitored chat on Twitter for anyone to join in • Tell people you are on Facebook, YouTube, Soundcloud, Linkedin, etc. • Ask for feedback: #Ilovelibraries because… • #Caturday – Saturday for cat lovers:-)
  17. 17. What NOT to tweet? • anything your institution and your boss wouldn’t be happy about (!) • inappropriate & incorrect content • copyrighted images • personal content; sensitive data • judgmental, controversial, political, religious commentary and more…
  18. 18. When to tweet? • audience specific - mornings, evenings, lunch breaks, weekends; • event specific – in advance / during / after the event • time zones - important for reaching audiences abroad Schedule tweets: Hootsuite, Tweetdeck Engage outside 9-5 if necessary
  19. 19. How to tweet? • 140 characters • link = 23 characters • shorten the links: Bitly, Google URL Shortener • save space, e.g.  20/2 or 20 Feb instead of 20 February  J.Doe instead of John Doe  10am instead of 10.00am  Info: instead of Click here for information  CFP instead of Call for Papers
  20. 20. How to tweet? • use Twitter handle instead of a full name when mentioning an account in a tweet, e.g.  @letters1916 instead of The Letters of 1916 Project  @NLIreland instead of The National Library of Ireland
  21. 21. Tweet after-life? • use Storify to tell a story made of tweets • keep record of ‘important tweets’ • get statistics What for? • refer to in any outreach related material, e.g. event report, grant proposal • share your Storify on Twitter and acknowledge tweets from others • learn from your statistics
  22. 22. THANK YOU
  23. 23. 75 Of The Coolest Librarians To Follow On Twitter Libraries on Twitter Top Twitter Hashtags for Librarians Michelle Dalton, "What Would I Tweet?": Exploring New Professionals’, 2013, Journal of Library Innovation, 4 (2): 101-110 Twitter basics Twitter Basics: 5 Simple Steps to Get You Started Find out more: Basics & Support:
  24. 24. HOME - my feed NOTIFICATIONS who is tweeting / re-tweeting / liking my tweets? MESSAGES – Direct Messages (“DM”) SEARCH TWITTER for words, users, hashtags (#) YOU TWEET!
  25. 25. YOUR tweets & replies PROFILE PHOTO recommended dimensions are 400x400 pixels HEADER PHOTO recommended dimensions are 1500x500 pixels EDIT PROFILE
  26. 26. Location Your Website Date joined Your name Your Twitter handle Your Bio maximum 160 characters Your tweets Who you follow Who follows you Tweets you like Lists
  27. 27. A. Develop an action plan to encourage new users to come to the Library for events, training, etc. This can be your general series or specific lectures, training. B. Develop a short action plan for a weekly activity to engage with the public on Twitter, e.g. #AskALibrarian, #LibraryAfterHours, #LibraryPeople, #MyLibraryMemory, etc. A. Develop a hashtag-based campaign to engage with the library/collection, 7 hashtags (one for each day of the week), e.g. #ManuscriptMonday, #FridayFind, etc B. Develop a short social media plan for an event around e.g., Easter Rising / St.Patrick's Day / Spring Each Twitter campaign should address the following: 1. vision and goals of campaign 2. frequency of tweets and retweets 3. linked and attached content 4. resources needed to carry out the campaign 5. target audience/s 6. how far in advance should the campaign start? how long should it last? (for ongoing campaigns how to avoid twitter exhaustion where your messages do not get noticed) 7. strategies for encouraging retweets and likes 8. hashtags to use to find new users/communities 9. develop at least five sample tweets for your campaign