Apple was founded in 1976 by Steve Jobs and Steve Wozniak. It has since become one of the largest technology companies in the world, known for products like the iPhone, iPad, and Mac computers. Apple currently holds about 25% of the computer market share and has seen tremendous success with the iPhone and iPad in recent years. While facing competition from companies in various product categories, Apple maintains its leading position in innovation and has strong financial performance and brand reputation. It will continue pursuing growth opportunities through new product launches and expanding into growing mobile markets.

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2. Apple Inc.
Made by Qusai

3. Road Map
History
Some Interesting Facts About Apple
Company Profile
Mission & Vision
Market Share
SWOT Analysis
Conclusion

4. 1974
The idea for Apple
Computers was
BORN

5. 1974
The idea for Apple
Computers was
BORN
1976
First Computer was
SOLD

6. 1984
The Macintosh was
INTRODUCED

7. 1984
The Macintosh was
INTRODUCED
1985
was discharged
Steve Jobs

8. 1986 1990

9. 1990 1993

10. 1994 1996

11. 1998 1999
Apple introduced all-in-one
the iMac
Also Apple unveiled
the iBook

12. And the Innovations continue…

13. Some Interesting
Facts About Apple

14. Apple was started by

15. Steve WozniakSteve Jobs
To raise enough money they sold…

16. Best Global Brands 2013

17. APPLE SOLD 40 MILLION iPHONES LAST YEAR.
110,000 iPhones per day

18. officially bigger than Microsoft ($73.7 billion)
Now, Apple generated revenue of
$156 billion

19. Even bigger than the GDP of
100 other countries

20. $470.94 B $231.2 B
Enterprise Value Total GDP

21. Apple makes their employees work on
FAKE PROJECTS
until they can be trusted!

22. Early Galaxy S phones and their software
were
Apple Galaxy S
heavily influenced by the iPhone.

23. Apple Inc.
Company Profile
Vision & Mission

24. Apple Inc. Current Profile
Name Apple Incorporation
Former CEO Steve Job
New CEO Tim Cook
Revenue $ 156.508 billion (2012)
Area served Worldwide
Headquarter California, United States.
Total number of employees 72,800

25. Mission Statement
"Apple is committed to bringing the
best personal computing experience
to students, educators, creative
professionals and consumers around
the world through its innovative
hardware, software and Internet
offerings."

26. Vision Statement
We are “committed” in producing
high quality products and providing
high quality service thus setting high
industry standards for other
competitors.

27. Apple Inc.
Product Market Share
Local & International
Markets

28. iPod
42%
iPhone
23%
iPad
10%
AppleTV
<1%
Macintosh
Computers
25%
From Where Apple is Making
Money

29. 0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
FY
2002
FY
2003
FY
2004
FY
2005
FY
2006
FY
2007
FY
2008
FY
2009
FY
2010
FY
2011
FY
2012
Financial history - Net Sales (in Million)

30. Global Market Share

31. Current Growing Products of Apple are…
iPads
iPhones

32. Apple Inc.
Competitors &
Products line

33. iMac
iPod iPod Nano
iPad
Mac Book Air iPhone 4s iPhone 5s iPhone 5C

34. Apple Inc. Competitors
Apple has many competitors like in computers…

35. Apple Inc. Competitors
In smart phones industry

36. Apple Inc. Competitors
In iPads industry

37. Apple Inc.
SWOT Analysis &
Conclusion

38. 1. Faithful customers
2. Apple is a leading innovator
in mobile device technology
3. Strong financial performance
($10,000,000,000 cash, gross
profit margin 43.9% and no
debt)
4. Brand reputation

41. APPLE BRAND STRATEGY MODEL

42. 1.High price
2.Decreasing market share
3.Further Change in
management
4.Long term gross margin
decline

43. 1.High demand of iPad
mini and iPhone 5
2.iTV launch
3.Growth of tablet and
smartphone markets
4.Strong growth of mobile
advertising market

44. 1.Rapid technological
change
2.2013 tax increases
3.Rising pay levels for
Foxconn workers
4.Strong dollar

45. How to THINK DIFFERENT
Conclusion
For more than 35 years apple has been a
trends set company able to foresee the future
of domestic computers and consumers
electronics, it will continuing it because apple’s
others name is innovation and apple know,

46. Stay Hungry, Stay Foolish.
Think Different

47. Reference Sources
• http://www.businessinsider.com/15-amazing-facts-about-apple-2010-10?op=1
• http://www.statisticbrain.com/apple-computer-company-statistics/
• http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-
Statements/Apple-Inc--Mission-Statement.htm
• http://www.statisticbrain.com/apple-computer-company-statistics/
• http://www.microsoft.com/investor/reports/ar12/financial-highlights/index.html
• http://www.marketwatch.com/investing/stock/aapl/financials
• http://www.slideshare.net/marconivr/apple-history