SlideShare a Scribd company logo

MBA thesis presentation: design strategies and branding

Vizuarna
Vizuarna

A presentation of the MBA thesis titled: Corporate design strategy and branding: the role of design management in developing the corporate identity. It is a really short slidecast. by Marko Savić. Find more at www.poz.si

1 of 25
Download to read offline
University of Ljubljana
       Faculty of Economics & ICPE


Corporate Design Strategy
     and Branding:
 the Role of Design Management in
  Developing the Corporate Identity

                                     —Marko Savić MA
Agenda

1. Motivation for the thesis
2. Key findings
3. Future directions
MBA thesis presentation: design strategies and branding
MBA thesis presentation: design strategies and branding
ntribute to coherent design terminology
Contribute to
coherent
design
terminology.

Recommended

Marko Savić MBA thesis presentation
Marko Savić MBA thesis presentationMarko Savić MBA thesis presentation
Marko Savić MBA thesis presentationVizuarna
 
Thesis presentation hikmet
Thesis presentation hikmetThesis presentation hikmet
Thesis presentation hikmetsshikmet
 
Research Proposal - University of Sunderland
Research Proposal - University of SunderlandResearch Proposal - University of Sunderland
Research Proposal - University of SunderlandPrachi K Petkar
 
Appleincpresentatioinslideshare by qusai shaban(2 am)phpapp022
Appleincpresentatioinslideshare by qusai shaban(2 am)phpapp022Appleincpresentatioinslideshare by qusai shaban(2 am)phpapp022
Appleincpresentatioinslideshare by qusai shaban(2 am)phpapp022Qusai Shaban
 
Role of digital marketing for startups
Role of digital marketing for startupsRole of digital marketing for startups
Role of digital marketing for startupsAnil Bisht
 

More Related Content

Viewers also liked

CESA Membership brochure 2010
CESA Membership brochure 2010CESA Membership brochure 2010
CESA Membership brochure 2010DebbieReeves
 
Thesis Presentation 12/08/2014
Thesis Presentation 12/08/2014Thesis Presentation 12/08/2014
Thesis Presentation 12/08/2014thomasdemoor
 
MBA THESIS presentation-CHRYSAFINOSen
MBA THESIS presentation-CHRYSAFINOSenMBA THESIS presentation-CHRYSAFINOSen
MBA THESIS presentation-CHRYSAFINOSenDimitris Chrisafinos
 
Quality Mangement Assignment
Quality Mangement AssignmentQuality Mangement Assignment
Quality Mangement AssignmentNidhi Gondhi
 
Presentation Skills - Presenting to a Group
Presentation Skills - Presenting to a Group Presentation Skills - Presenting to a Group
Presentation Skills - Presenting to a Group Ossama Motawae
 
Master Thesis Presentation_Volvo
Master Thesis Presentation_VolvoMaster Thesis Presentation_Volvo
Master Thesis Presentation_Volvoavnish
 
Retail Supplty Chain Presentation To Be Given
Retail Supplty Chain Presentation To Be GivenRetail Supplty Chain Presentation To Be Given
Retail Supplty Chain Presentation To Be Givensunil
 
Masters Desertation Presentation 2008
Masters Desertation Presentation 2008Masters Desertation Presentation 2008
Masters Desertation Presentation 2008Francis197732
 
Thesis Presentation
Thesis PresentationThesis Presentation
Thesis Presentationkredding
 
Final Mba Thesis Presentatie Hazenberg V1.01
Final Mba Thesis Presentatie Hazenberg V1.01Final Mba Thesis Presentatie Hazenberg V1.01
Final Mba Thesis Presentatie Hazenberg V1.01hazenbw
 

Viewers also liked (13)

CESA Membership brochure 2010
CESA Membership brochure 2010CESA Membership brochure 2010
CESA Membership brochure 2010
 
Thesis Presentation 12/08/2014
Thesis Presentation 12/08/2014Thesis Presentation 12/08/2014
Thesis Presentation 12/08/2014
 
MBA THESIS presentation-CHRYSAFINOSen
MBA THESIS presentation-CHRYSAFINOSenMBA THESIS presentation-CHRYSAFINOSen
MBA THESIS presentation-CHRYSAFINOSen
 
Quality Mangement Assignment
Quality Mangement AssignmentQuality Mangement Assignment
Quality Mangement Assignment
 
Presentation Skills - Presenting to a Group
Presentation Skills - Presenting to a Group Presentation Skills - Presenting to a Group
Presentation Skills - Presenting to a Group
 
Dip dyeing presentation
Dip dyeing presentationDip dyeing presentation
Dip dyeing presentation
 
Master Thesis Presentation_Volvo
Master Thesis Presentation_VolvoMaster Thesis Presentation_Volvo
Master Thesis Presentation_Volvo
 
Retail Supplty Chain Presentation To Be Given
Retail Supplty Chain Presentation To Be GivenRetail Supplty Chain Presentation To Be Given
Retail Supplty Chain Presentation To Be Given
 
Masters Desertation Presentation 2008
Masters Desertation Presentation 2008Masters Desertation Presentation 2008
Masters Desertation Presentation 2008
 
Thesis Presentation
Thesis PresentationThesis Presentation
Thesis Presentation
 
Presntation on honda
Presntation on hondaPresntation on honda
Presntation on honda
 
Thesis : part 1
Thesis : part 1Thesis : part 1
Thesis : part 1
 
Final Mba Thesis Presentatie Hazenberg V1.01
Final Mba Thesis Presentatie Hazenberg V1.01Final Mba Thesis Presentatie Hazenberg V1.01
Final Mba Thesis Presentatie Hazenberg V1.01
 

Similar to MBA thesis presentation: design strategies and branding

Ch4 Internal Assessment: Strategic Management
Ch4 Internal Assessment: Strategic ManagementCh4 Internal Assessment: Strategic Management
Ch4 Internal Assessment: Strategic ManagementTriune Global
 
Building for SEO without a Dedicated Resource | Missi Carmen – VP of SEO, M&T...
Building for SEO without a Dedicated Resource | Missi Carmen – VP of SEO, M&T...Building for SEO without a Dedicated Resource | Missi Carmen – VP of SEO, M&T...
Building for SEO without a Dedicated Resource | Missi Carmen – VP of SEO, M&T...Conductor
 
Add on foundation business analysis certification
Add on foundation business analysis certificationAdd on foundation business analysis certification
Add on foundation business analysis certificationADD ON TRAINING
 
Costanoa Expert Series: What Business Leaders Should Know About Design- Order 3
Costanoa Expert Series: What Business Leaders Should Know About Design- Order 3Costanoa Expert Series: What Business Leaders Should Know About Design- Order 3
Costanoa Expert Series: What Business Leaders Should Know About Design- Order 3Costanoa Ventures
 
Career Session XLRI BM
Career Session XLRI BMCareer Session XLRI BM
Career Session XLRI BMSupportGCI
 
Branding08
Branding08Branding08
Branding08IDEE JSC
 
What is a PM's Guide to Making Design Decisions by LinkedIn PM
What is a PM's Guide to Making Design Decisions by LinkedIn PMWhat is a PM's Guide to Making Design Decisions by LinkedIn PM
What is a PM's Guide to Making Design Decisions by LinkedIn PMProduct School
 
Product Manager Interviews
Product Manager InterviewsProduct Manager Interviews
Product Manager InterviewsSuhas Manangi
 
Sheet1Strategic Revenue Forecast for the Young Demographic Motorcy.docx
Sheet1Strategic Revenue Forecast for the Young Demographic Motorcy.docxSheet1Strategic Revenue Forecast for the Young Demographic Motorcy.docx
Sheet1Strategic Revenue Forecast for the Young Demographic Motorcy.docxlesleyryder69361
 
How to Build Good Products Well: The Product Management Manual
How to Build Good Products Well: The Product Management ManualHow to Build Good Products Well: The Product Management Manual
How to Build Good Products Well: The Product Management ManualJeff Ch
 
Never Miss An Opportunity: How ISO 56000 Enables an Innovative Organization
Never Miss An Opportunity: How ISO 56000 Enables an Innovative OrganizationNever Miss An Opportunity: How ISO 56000 Enables an Innovative Organization
Never Miss An Opportunity: How ISO 56000 Enables an Innovative OrganizationShelley Reece
 
What does a Portfolio Business Analyst look like?
What does a Portfolio Business Analyst look like?What does a Portfolio Business Analyst look like?
What does a Portfolio Business Analyst look like?Louise Worsley
 
Where to Now? Inform the Next Generation of Sustainable Design & Construction
Where to Now? Inform the Next Generation of Sustainable Design & ConstructionWhere to Now? Inform the Next Generation of Sustainable Design & Construction
Where to Now? Inform the Next Generation of Sustainable Design & ConstructionSustainable Performance Institute
 
Unit1 Web Technology UPTU UNIT 1
Unit1 Web Technology UPTU UNIT 1 Unit1 Web Technology UPTU UNIT 1
Unit1 Web Technology UPTU UNIT 1 Abhishek Kesharwani
 
Corporate/Business Strategy & Strategic Planning Toolkit
Corporate/Business Strategy & Strategic Planning ToolkitCorporate/Business Strategy & Strategic Planning Toolkit
Corporate/Business Strategy & Strategic Planning ToolkitAurelien Domont, MBA
 
Bic Digital Measurement
Bic Digital MeasurementBic Digital Measurement
Bic Digital MeasurementEd Wu
 
Business analysis - BABOK® Review
Business analysis - BABOK® ReviewBusiness analysis - BABOK® Review
Business analysis - BABOK® ReviewBashar Ziedan
 
A Long-Term Brand Building Roadmap
A Long-Term Brand Building Roadmap A Long-Term Brand Building Roadmap
A Long-Term Brand Building Roadmap FullSurge
 

Similar to MBA thesis presentation: design strategies and branding (20)

Ch4 Internal Assessment: Strategic Management
Ch4 Internal Assessment: Strategic ManagementCh4 Internal Assessment: Strategic Management
Ch4 Internal Assessment: Strategic Management
 
Building for SEO without a Dedicated Resource | Missi Carmen – VP of SEO, M&T...
Building for SEO without a Dedicated Resource | Missi Carmen – VP of SEO, M&T...Building for SEO without a Dedicated Resource | Missi Carmen – VP of SEO, M&T...
Building for SEO without a Dedicated Resource | Missi Carmen – VP of SEO, M&T...
 
Add on foundation business analysis certification
Add on foundation business analysis certificationAdd on foundation business analysis certification
Add on foundation business analysis certification
 
Costanoa Expert Series: What Business Leaders Should Know About Design- Order 3
Costanoa Expert Series: What Business Leaders Should Know About Design- Order 3Costanoa Expert Series: What Business Leaders Should Know About Design- Order 3
Costanoa Expert Series: What Business Leaders Should Know About Design- Order 3
 
Career Session XLRI BM
Career Session XLRI BMCareer Session XLRI BM
Career Session XLRI BM
 
Branding08
Branding08Branding08
Branding08
 
What is a PM's Guide to Making Design Decisions by LinkedIn PM
What is a PM's Guide to Making Design Decisions by LinkedIn PMWhat is a PM's Guide to Making Design Decisions by LinkedIn PM
What is a PM's Guide to Making Design Decisions by LinkedIn PM
 
Product Manager Interviews
Product Manager InterviewsProduct Manager Interviews
Product Manager Interviews
 
Sheet1Strategic Revenue Forecast for the Young Demographic Motorcy.docx
Sheet1Strategic Revenue Forecast for the Young Demographic Motorcy.docxSheet1Strategic Revenue Forecast for the Young Demographic Motorcy.docx
Sheet1Strategic Revenue Forecast for the Young Demographic Motorcy.docx
 
How to Build Good Products Well: The Product Management Manual
How to Build Good Products Well: The Product Management ManualHow to Build Good Products Well: The Product Management Manual
How to Build Good Products Well: The Product Management Manual
 
Never Miss An Opportunity: How ISO 56000 Enables an Innovative Organization
Never Miss An Opportunity: How ISO 56000 Enables an Innovative OrganizationNever Miss An Opportunity: How ISO 56000 Enables an Innovative Organization
Never Miss An Opportunity: How ISO 56000 Enables an Innovative Organization
 
What does a Portfolio Business Analyst look like?
What does a Portfolio Business Analyst look like?What does a Portfolio Business Analyst look like?
What does a Portfolio Business Analyst look like?
 
Where to Now? Inform the Next Generation of Sustainable Design & Construction
Where to Now? Inform the Next Generation of Sustainable Design & ConstructionWhere to Now? Inform the Next Generation of Sustainable Design & Construction
Where to Now? Inform the Next Generation of Sustainable Design & Construction
 
Unit1 Web Technology UPTU UNIT 1
Unit1 Web Technology UPTU UNIT 1 Unit1 Web Technology UPTU UNIT 1
Unit1 Web Technology UPTU UNIT 1
 
Unit1 2
Unit1 2 Unit1 2
Unit1 2
 
Sbernard portfolio
Sbernard portfolioSbernard portfolio
Sbernard portfolio
 
Corporate/Business Strategy & Strategic Planning Toolkit
Corporate/Business Strategy & Strategic Planning ToolkitCorporate/Business Strategy & Strategic Planning Toolkit
Corporate/Business Strategy & Strategic Planning Toolkit
 
Bic Digital Measurement
Bic Digital MeasurementBic Digital Measurement
Bic Digital Measurement
 
Business analysis - BABOK® Review
Business analysis - BABOK® ReviewBusiness analysis - BABOK® Review
Business analysis - BABOK® Review
 
A Long-Term Brand Building Roadmap
A Long-Term Brand Building Roadmap A Long-Term Brand Building Roadmap
A Long-Term Brand Building Roadmap
 

More from Vizuarna

Oblikovanje novih poslovnih modelov : primer branje
Oblikovanje novih poslovnih modelov : primer branjeOblikovanje novih poslovnih modelov : primer branje
Oblikovanje novih poslovnih modelov : primer branjeVizuarna
 
Design strategies. Who needs them? Design or economy?
Design strategies. Who needs them? Design or economy?Design strategies. Who needs them? Design or economy?
Design strategies. Who needs them? Design or economy?Vizuarna
 
Katalog znamke Fabula za nastop na tujih trgih / Katalog Marke Fabula für die...
Katalog znamke Fabula za nastop na tujih trgih / Katalog Marke Fabula für die...Katalog znamke Fabula za nastop na tujih trgih / Katalog Marke Fabula für die...
Katalog znamke Fabula za nastop na tujih trgih / Katalog Marke Fabula für die...Vizuarna
 
Eine neue Identität den literarischen Sammlung Namens "Kratka" (Kurz) für der...
Eine neue Identität den literarischen Sammlung Namens "Kratka" (Kurz) für der...Eine neue Identität den literarischen Sammlung Namens "Kratka" (Kurz) für der...
Eine neue Identität den literarischen Sammlung Namens "Kratka" (Kurz) für der...Vizuarna
 
Letno poročilo 2007 Ljubljanskih mlekarn / Jahressbericht 2007 Ljubljanske ml...
Letno poročilo 2007 Ljubljanskih mlekarn / Jahressbericht 2007 Ljubljanske ml...Letno poročilo 2007 Ljubljanskih mlekarn / Jahressbericht 2007 Ljubljanske ml...
Letno poročilo 2007 Ljubljanskih mlekarn / Jahressbericht 2007 Ljubljanske ml...Vizuarna
 
Ljubljanske mlekarne: Konzeption und Gestaltung von Corporate ad hervorragend...
Ljubljanske mlekarne: Konzeption und Gestaltung von Corporate ad hervorragend...Ljubljanske mlekarne: Konzeption und Gestaltung von Corporate ad hervorragend...
Ljubljanske mlekarne: Konzeption und Gestaltung von Corporate ad hervorragend...Vizuarna
 
Obrtno-podjetniška zbornica Slovenije: znamčenje storitev / Branding für das ...
Obrtno-podjetniška zbornica Slovenije: znamčenje storitev / Branding für das ...Obrtno-podjetniška zbornica Slovenije: znamčenje storitev / Branding für das ...
Obrtno-podjetniška zbornica Slovenije: znamčenje storitev / Branding für das ...Vizuarna
 
Oblikovanje in komunikacijska zasnova kadrovske stojnice Ljubljanskih mlekarn...
Oblikovanje in komunikacijska zasnova kadrovske stojnice Ljubljanskih mlekarn...Oblikovanje in komunikacijska zasnova kadrovske stojnice Ljubljanskih mlekarn...
Oblikovanje in komunikacijska zasnova kadrovske stojnice Ljubljanskih mlekarn...Vizuarna
 
Fotografije sejemskega prostora s komunikacisko zasnovo Ljubljanskih mlekarn ...
Fotografije sejemskega prostora s komunikacisko zasnovo Ljubljanskih mlekarn ...Fotografije sejemskega prostora s komunikacisko zasnovo Ljubljanskih mlekarn ...
Fotografije sejemskega prostora s komunikacisko zasnovo Ljubljanskih mlekarn ...Vizuarna
 
Založba Krtina zbirka Kratka - sistem naslovnic
Založba Krtina zbirka Kratka - sistem naslovnicZaložba Krtina zbirka Kratka - sistem naslovnic
Založba Krtina zbirka Kratka - sistem naslovnicVizuarna
 
Sistem naslovnic za knjižno zbirko Kratka Založbe Krtina
Sistem naslovnic za knjižno zbirko Kratka Založbe KrtinaSistem naslovnic za knjižno zbirko Kratka Založbe Krtina
Sistem naslovnic za knjižno zbirko Kratka Založbe KrtinaVizuarna
 
Vizuarna/Polonca Peterca CV 2010
Vizuarna/Polonca Peterca CV 2010Vizuarna/Polonca Peterca CV 2010
Vizuarna/Polonca Peterca CV 2010Vizuarna
 
Vizuarna/Marko Savić CV 2010
Vizuarna/Marko Savić CV 2010Vizuarna/Marko Savić CV 2010
Vizuarna/Marko Savić CV 2010Vizuarna
 
365i presentation
365i presentation365i presentation
365i presentationVizuarna
 
Kdo rabi dizajn strategije? Dizajn ali gospodarstvo? 2.0
Kdo rabi dizajn strategije? Dizajn ali gospodarstvo? 2.0Kdo rabi dizajn strategije? Dizajn ali gospodarstvo? 2.0
Kdo rabi dizajn strategije? Dizajn ali gospodarstvo? 2.0Vizuarna
 
Kdo rabi dizajn strategije? Dizajn ali gospodarstvo?
Kdo rabi dizajn strategije? Dizajn ali gospodarstvo?Kdo rabi dizajn strategije? Dizajn ali gospodarstvo?
Kdo rabi dizajn strategije? Dizajn ali gospodarstvo?Vizuarna
 

More from Vizuarna (16)

Oblikovanje novih poslovnih modelov : primer branje
Oblikovanje novih poslovnih modelov : primer branjeOblikovanje novih poslovnih modelov : primer branje
Oblikovanje novih poslovnih modelov : primer branje
 
Design strategies. Who needs them? Design or economy?
Design strategies. Who needs them? Design or economy?Design strategies. Who needs them? Design or economy?
Design strategies. Who needs them? Design or economy?
 
Katalog znamke Fabula za nastop na tujih trgih / Katalog Marke Fabula für die...
Katalog znamke Fabula za nastop na tujih trgih / Katalog Marke Fabula für die...Katalog znamke Fabula za nastop na tujih trgih / Katalog Marke Fabula für die...
Katalog znamke Fabula za nastop na tujih trgih / Katalog Marke Fabula für die...
 
Eine neue Identität den literarischen Sammlung Namens "Kratka" (Kurz) für der...
Eine neue Identität den literarischen Sammlung Namens "Kratka" (Kurz) für der...Eine neue Identität den literarischen Sammlung Namens "Kratka" (Kurz) für der...
Eine neue Identität den literarischen Sammlung Namens "Kratka" (Kurz) für der...
 
Letno poročilo 2007 Ljubljanskih mlekarn / Jahressbericht 2007 Ljubljanske ml...
Letno poročilo 2007 Ljubljanskih mlekarn / Jahressbericht 2007 Ljubljanske ml...Letno poročilo 2007 Ljubljanskih mlekarn / Jahressbericht 2007 Ljubljanske ml...
Letno poročilo 2007 Ljubljanskih mlekarn / Jahressbericht 2007 Ljubljanske ml...
 
Ljubljanske mlekarne: Konzeption und Gestaltung von Corporate ad hervorragend...
Ljubljanske mlekarne: Konzeption und Gestaltung von Corporate ad hervorragend...Ljubljanske mlekarne: Konzeption und Gestaltung von Corporate ad hervorragend...
Ljubljanske mlekarne: Konzeption und Gestaltung von Corporate ad hervorragend...
 
Obrtno-podjetniška zbornica Slovenije: znamčenje storitev / Branding für das ...
Obrtno-podjetniška zbornica Slovenije: znamčenje storitev / Branding für das ...Obrtno-podjetniška zbornica Slovenije: znamčenje storitev / Branding für das ...
Obrtno-podjetniška zbornica Slovenije: znamčenje storitev / Branding für das ...
 
Oblikovanje in komunikacijska zasnova kadrovske stojnice Ljubljanskih mlekarn...
Oblikovanje in komunikacijska zasnova kadrovske stojnice Ljubljanskih mlekarn...Oblikovanje in komunikacijska zasnova kadrovske stojnice Ljubljanskih mlekarn...
Oblikovanje in komunikacijska zasnova kadrovske stojnice Ljubljanskih mlekarn...
 
Fotografije sejemskega prostora s komunikacisko zasnovo Ljubljanskih mlekarn ...
Fotografije sejemskega prostora s komunikacisko zasnovo Ljubljanskih mlekarn ...Fotografije sejemskega prostora s komunikacisko zasnovo Ljubljanskih mlekarn ...
Fotografije sejemskega prostora s komunikacisko zasnovo Ljubljanskih mlekarn ...
 
Založba Krtina zbirka Kratka - sistem naslovnic
Založba Krtina zbirka Kratka - sistem naslovnicZaložba Krtina zbirka Kratka - sistem naslovnic
Založba Krtina zbirka Kratka - sistem naslovnic
 
Sistem naslovnic za knjižno zbirko Kratka Založbe Krtina
Sistem naslovnic za knjižno zbirko Kratka Založbe KrtinaSistem naslovnic za knjižno zbirko Kratka Založbe Krtina
Sistem naslovnic za knjižno zbirko Kratka Založbe Krtina
 
Vizuarna/Polonca Peterca CV 2010
Vizuarna/Polonca Peterca CV 2010Vizuarna/Polonca Peterca CV 2010
Vizuarna/Polonca Peterca CV 2010
 
Vizuarna/Marko Savić CV 2010
Vizuarna/Marko Savić CV 2010Vizuarna/Marko Savić CV 2010
Vizuarna/Marko Savić CV 2010
 
365i presentation
365i presentation365i presentation
365i presentation
 
Kdo rabi dizajn strategije? Dizajn ali gospodarstvo? 2.0
Kdo rabi dizajn strategije? Dizajn ali gospodarstvo? 2.0Kdo rabi dizajn strategije? Dizajn ali gospodarstvo? 2.0
Kdo rabi dizajn strategije? Dizajn ali gospodarstvo? 2.0
 
Kdo rabi dizajn strategije? Dizajn ali gospodarstvo?
Kdo rabi dizajn strategije? Dizajn ali gospodarstvo?Kdo rabi dizajn strategije? Dizajn ali gospodarstvo?
Kdo rabi dizajn strategije? Dizajn ali gospodarstvo?
 

Recently uploaded

DISCOURSE: TEXT AS CONNECTED DISCOURSE
DISCOURSE:   TEXT AS CONNECTED DISCOURSEDISCOURSE:   TEXT AS CONNECTED DISCOURSE
DISCOURSE: TEXT AS CONNECTED DISCOURSEMYDA ANGELICA SUAN
 
Practical Research 1: Nature of Inquiry and Research.pptx
Practical Research 1: Nature of Inquiry and Research.pptxPractical Research 1: Nature of Inquiry and Research.pptx
Practical Research 1: Nature of Inquiry and Research.pptxKatherine Villaluna
 
Overview of Databases and Data Modelling-1.pdf
Overview of Databases and Data Modelling-1.pdfOverview of Databases and Data Modelling-1.pdf
Overview of Databases and Data Modelling-1.pdfChristalin Nelson
 
11 CI SINIF SINAQLARI - 2-2023-Aynura-Hamidova.pdf
11 CI SINIF SINAQLARI - 2-2023-Aynura-Hamidova.pdf11 CI SINIF SINAQLARI - 2-2023-Aynura-Hamidova.pdf
11 CI SINIF SINAQLARI - 2-2023-Aynura-Hamidova.pdfAynouraHamidova
 
Barrow Motor Ability Test - TEST, MEASUREMENT AND EVALUATION IN PHYSICAL EDUC...
Barrow Motor Ability Test - TEST, MEASUREMENT AND EVALUATION IN PHYSICAL EDUC...Barrow Motor Ability Test - TEST, MEASUREMENT AND EVALUATION IN PHYSICAL EDUC...
Barrow Motor Ability Test - TEST, MEASUREMENT AND EVALUATION IN PHYSICAL EDUC...Rabiya Husain
 
ICSE English Literature Class X Handwritten Notes
ICSE English Literature Class X Handwritten NotesICSE English Literature Class X Handwritten Notes
ICSE English Literature Class X Handwritten NotesGauri S
 
skeletal system details with joints and its types
skeletal system details with joints and its typesskeletal system details with joints and its types
skeletal system details with joints and its typesMinaxi patil. CATALLYST
 
Persuasive Speaking and Means of Persuasion
Persuasive Speaking and Means of PersuasionPersuasive Speaking and Means of Persuasion
Persuasive Speaking and Means of PersuasionCorinne Weisgerber
 
11 CI SINIF SINAQLARI - 1-2023-Aynura-Hamidova.pdf
11 CI SINIF SINAQLARI - 1-2023-Aynura-Hamidova.pdf11 CI SINIF SINAQLARI - 1-2023-Aynura-Hamidova.pdf
11 CI SINIF SINAQLARI - 1-2023-Aynura-Hamidova.pdfAynouraHamidova
 
ACTIVIDAD DE CLASE No 1 sopa de letras.docx
ACTIVIDAD DE CLASE No 1 sopa de letras.docxACTIVIDAD DE CLASE No 1 sopa de letras.docx
ACTIVIDAD DE CLASE No 1 sopa de letras.docxMaria Lucia Céspedes
 
2.20.24 Asian Americans and the Myth of the Model Minority.pptx
2.20.24 Asian Americans and the Myth of the Model Minority.pptx2.20.24 Asian Americans and the Myth of the Model Minority.pptx
2.20.24 Asian Americans and the Myth of the Model Minority.pptxMaryPotorti1
 
Nzinga Kika - The story of the queen
Nzinga Kika    -  The story of the queenNzinga Kika    -  The story of the queen
Nzinga Kika - The story of the queenDeanAmory1
 
Andreas Schleicher - 20 Feb 2024 - How pop music, podcasts, and Tik Tok are i...
Andreas Schleicher - 20 Feb 2024 - How pop music, podcasts, and Tik Tok are i...Andreas Schleicher - 20 Feb 2024 - How pop music, podcasts, and Tik Tok are i...
Andreas Schleicher - 20 Feb 2024 - How pop music, podcasts, and Tik Tok are i...EduSkills OECD
 
BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - HK2 - GLOBAL SUCCESS - NĂM HỌC 202...
BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - HK2 - GLOBAL SUCCESS - NĂM HỌC 202...BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - HK2 - GLOBAL SUCCESS - NĂM HỌC 202...
BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - HK2 - GLOBAL SUCCESS - NĂM HỌC 202...Nguyen Thanh Tu Collection
 
Data Modeling - Entity Relationship Diagrams-1.pdf
Data Modeling - Entity Relationship Diagrams-1.pdfData Modeling - Entity Relationship Diagrams-1.pdf
Data Modeling - Entity Relationship Diagrams-1.pdfChristalin Nelson
 
Creative, Technical, and Academic Writing
Creative, Technical, and Academic WritingCreative, Technical, and Academic Writing
Creative, Technical, and Academic WritingMYDA ANGELICA SUAN
 
BTKi in Treatment Of Chronic Lymphocytic Leukemia
BTKi in Treatment Of Chronic Lymphocytic LeukemiaBTKi in Treatment Of Chronic Lymphocytic Leukemia
BTKi in Treatment Of Chronic Lymphocytic LeukemiaFaheema Hasan
 

Recently uploaded (20)

DNA damage and repair mechanism
DNA damage and repair mechanism DNA damage and repair mechanism
DNA damage and repair mechanism
 
DISCOURSE: TEXT AS CONNECTED DISCOURSE
DISCOURSE:   TEXT AS CONNECTED DISCOURSEDISCOURSE:   TEXT AS CONNECTED DISCOURSE
DISCOURSE: TEXT AS CONNECTED DISCOURSE
 
Practical Research 1: Nature of Inquiry and Research.pptx
Practical Research 1: Nature of Inquiry and Research.pptxPractical Research 1: Nature of Inquiry and Research.pptx
Practical Research 1: Nature of Inquiry and Research.pptx
 
Overview of Databases and Data Modelling-1.pdf
Overview of Databases and Data Modelling-1.pdfOverview of Databases and Data Modelling-1.pdf
Overview of Databases and Data Modelling-1.pdf
 
11 CI SINIF SINAQLARI - 2-2023-Aynura-Hamidova.pdf
11 CI SINIF SINAQLARI - 2-2023-Aynura-Hamidova.pdf11 CI SINIF SINAQLARI - 2-2023-Aynura-Hamidova.pdf
11 CI SINIF SINAQLARI - 2-2023-Aynura-Hamidova.pdf
 
Barrow Motor Ability Test - TEST, MEASUREMENT AND EVALUATION IN PHYSICAL EDUC...
Barrow Motor Ability Test - TEST, MEASUREMENT AND EVALUATION IN PHYSICAL EDUC...Barrow Motor Ability Test - TEST, MEASUREMENT AND EVALUATION IN PHYSICAL EDUC...
Barrow Motor Ability Test - TEST, MEASUREMENT AND EVALUATION IN PHYSICAL EDUC...
 
ICSE English Literature Class X Handwritten Notes
ICSE English Literature Class X Handwritten NotesICSE English Literature Class X Handwritten Notes
ICSE English Literature Class X Handwritten Notes
 
skeletal system details with joints and its types
skeletal system details with joints and its typesskeletal system details with joints and its types
skeletal system details with joints and its types
 
Persuasive Speaking and Means of Persuasion
Persuasive Speaking and Means of PersuasionPersuasive Speaking and Means of Persuasion
Persuasive Speaking and Means of Persuasion
 
11 CI SINIF SINAQLARI - 1-2023-Aynura-Hamidova.pdf
11 CI SINIF SINAQLARI - 1-2023-Aynura-Hamidova.pdf11 CI SINIF SINAQLARI - 1-2023-Aynura-Hamidova.pdf
11 CI SINIF SINAQLARI - 1-2023-Aynura-Hamidova.pdf
 
ACTIVIDAD DE CLASE No 1 sopa de letras.docx
ACTIVIDAD DE CLASE No 1 sopa de letras.docxACTIVIDAD DE CLASE No 1 sopa de letras.docx
ACTIVIDAD DE CLASE No 1 sopa de letras.docx
 
2.20.24 Asian Americans and the Myth of the Model Minority.pptx
2.20.24 Asian Americans and the Myth of the Model Minority.pptx2.20.24 Asian Americans and the Myth of the Model Minority.pptx
2.20.24 Asian Americans and the Myth of the Model Minority.pptx
 
Nzinga Kika - The story of the queen
Nzinga Kika    -  The story of the queenNzinga Kika    -  The story of the queen
Nzinga Kika - The story of the queen
 
Andreas Schleicher - 20 Feb 2024 - How pop music, podcasts, and Tik Tok are i...
Andreas Schleicher - 20 Feb 2024 - How pop music, podcasts, and Tik Tok are i...Andreas Schleicher - 20 Feb 2024 - How pop music, podcasts, and Tik Tok are i...
Andreas Schleicher - 20 Feb 2024 - How pop music, podcasts, and Tik Tok are i...
 
BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - HK2 - GLOBAL SUCCESS - NĂM HỌC 202...
BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - HK2 - GLOBAL SUCCESS - NĂM HỌC 202...BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - HK2 - GLOBAL SUCCESS - NĂM HỌC 202...
BÀI TẬP BỔ TRỢ 4 KĨ NĂNG TIẾNG ANH LỚP 8 - HK2 - GLOBAL SUCCESS - NĂM HỌC 202...
 
Data Modeling - Entity Relationship Diagrams-1.pdf
Data Modeling - Entity Relationship Diagrams-1.pdfData Modeling - Entity Relationship Diagrams-1.pdf
Data Modeling - Entity Relationship Diagrams-1.pdf
 
Creative, Technical, and Academic Writing
Creative, Technical, and Academic WritingCreative, Technical, and Academic Writing
Creative, Technical, and Academic Writing
 
first section physiology laboratory.pptx
first section physiology laboratory.pptxfirst section physiology laboratory.pptx
first section physiology laboratory.pptx
 
BTKi in Treatment Of Chronic Lymphocytic Leukemia
BTKi in Treatment Of Chronic Lymphocytic LeukemiaBTKi in Treatment Of Chronic Lymphocytic Leukemia
BTKi in Treatment Of Chronic Lymphocytic Leukemia
 
Capter 5 Climate of Ethiopia and the Horn GeES 1011.pdf
Capter 5 Climate of Ethiopia and the Horn GeES 1011.pdfCapter 5 Climate of Ethiopia and the Horn GeES 1011.pdf
Capter 5 Climate of Ethiopia and the Horn GeES 1011.pdf
 

MBA thesis presentation: design strategies and branding

  • 1. University of Ljubljana Faculty of Economics & ICPE Corporate Design Strategy and Branding: the Role of Design Management in Developing the Corporate Identity —Marko Savić MA
  • 2. Agenda 1. Motivation for the thesis 2. Key findings 3. Future directions
  • 5. ntribute to coherent design terminology
  • 7. 2. Key findings + branding&b. architecture + corporate identity + corporate design strategy
  • 12. Corporate Identity Audit Preparation Execution Results 1.Select the audit team. 2.Asess the key elements in the corporate identity. 3.Determine who should be interviewed.
  • 13. Corporate Identity Audit Preparation Execution Results 1.Select the audit 4. Conduct team. audit interviews. 2.Asess the key 5. Audit corporate elements in the identity factors. corporate identity. 6. Summarize 3.Determine who salient points. should be interviewed.
  • 14. Corporate Identity Audit Preparation Execution Results 1.Select the audit 4. Conduct 7. Determine team. audit interviews. the options 2.Asess the key 5. Audit corporate for change. elements in the identity factors. 8. Present the audit results, corporate identity. 6. Summarize 9. Use the audit 3.Determine who salient points. data to should be improve the interviewed. corporate identity.
  • 22. 3. Future directions + Design management as corporate culture + Design becoming strate- gic partner to business + Design strategy for the whole country
  • 24. Design Sustainable competitive strategy advantage
  • 25. Thank you Find out more @ www.poz.si