Apple is a technology company known for personal computers like the Mac, as well as consumer electronics including the iPod, iPhone, iPad and Apple Watch. Founded in 1976, Apple is headquartered in Cupertino, California and has over 115,000 employees. While competitors include Samsung, Microsoft and Android manufacturers for smartphones and computers, Apple maintains a loyal customer base and strong financial performance through innovative products and marketing.

1. APPLE
I-PHONE
PRESENTED BY
SHAIK.KARIM BASHA

2. ABOUT APPLE
Apple is a promient hardware and software company
best known for it’s series of personal computer, the i-pod and it’s
innovative marketing strategies for it’s produts.
Apple is an american multinational technology company

3. INDUSTRY
 Computer hardware
 Computer software
 Consumer elechntics
 Digital distribution

4. FOUNDERS
 FOUNDED:- Aprial-1-1976, in cupestiao, california. U.S.
 FOUNDER:- Steve jobs, Stevw nozhirk, Ronald wagne
 HEAD QUEARTERS:- apple computer, cuperhno, california U.S.
 PRODUCRS:- Mac-pad, i-phone, i-pod apple, watch apple,t.v
 NO. OF EMPLOYEES:- 1,15,000

5. COMPETITORS
SMART PHONES:- Samsung, Nokia, Google, Sony, Blackberry
COMPUTERS:- Microsoft, Toshiba, Acer, Dell, Hp
I-PAD:-Samsung, Htc, Sony, Dell, Hp

6. HISTORY
 The Idea for apple computer was born in 1974
 The first computer was sold in 1976
 The macintosh was introduced in 1985
 Apple introduced all-in-one THE MAGIC
 Also apple unveiled the I BOOK
 Macintosh performa in 1996(in dark ages)
 I mac 17” apple source in 2002
 Ipod 3nd gen in 2004

7. VISION&MISSION
 VISION STATEMENT
We are “ commited ” in producing high quality products and providing high quality
service thus setting high industry standards for other competitors
 MISSION STATEMENT
 “Apple is committed to bringing the best personal computing experience to
students, educators, creative professionals and consumers around the world through
its innovative hardware, software and internet offerings. ”

8. HISTORY
 Ibook laptop (sabine)2005
 ipod touch (azreol) 2006
 Imac.24(serenity)2007
 Macbook pro (athena)2008
 Iphone 3Gs 2009
 Ipad 2010
 Imac27(xander),ipad 2,iphone 4s
 Iphone

11. SWOT
STRENGTHS
 Faithful customers
 Apple is leading innovator in mobile divece technology
 Strong financial performance ($10,000,000,000. cash, gross profit
margin 43.9% and no debt)
 Brand reputation

12. SWOT
WEAKNESS
 High price
 Decreasing market share
 Future change in management
 Long term gross margin decline

13. SWOT
OPPORTUNITIES
 High demand of i-pad mini and i-phone5
 I tv launch
 Growth of tablets and smartphones markets
 Strong growth of mobile advertising market

14. SWOT
THREATS
 Rapid technological change
 Tax increasing
 Rising pay levels for foxconn workers
 Strong dollar

15. PROFITS
 Apple makes 92% of all smart phones profits three years age apple
make 73% of all profits in the small phones sectors, despite just
having perfect of global hand set sales

16. STRATEGY
 Strategy planning is the managerial process of maintaining after
between the organization and objectives and resources and the
evolving market opportunites
 Apple goals and objectives are the main resources that has
contributed towards the success of this of this company