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S
Apple Inc.
Accounting Project
By: Ryan Lynagh, Nick Quaid. and Andrew Chunka
Background
S Apple is a multinational corporation that creates
consumer electronics, personal computers, computer
software...
Background Continued..
S As of 2012, Apple is the largest publicly traded
corporation in the world by market capitalizatio...
Fun Facts
S Apple has over 80,000 employees worldwide
S Apple sold 340,000 iPhones per day in 2012
S Apple earns $300,000 ...
Formula for Success
S Strategy to achieve greatness: Apple is a product
based company. They believe there product induces ...
Separates Good from Great
S What makes a company special is the way they build
their brand loyalty.
S The research shows h...
Key Components
S Products:
- iPhone 6 $199.00 - $299.00
- iPad $499.00 - $699.00
- iMac (Home Computer) $1,099.00 - $1,499...
Apple Sales
The Bigger Picture
S Goals: “Our goal, in a nutshell, is to obtain stellar
products and services within tight timeframes, ...
Top Competitors
S Hewlett-Packard Co.- global provider of products,
technologies, and software such as HP Computer
Product...
Top Competitors Continued..
S Apple’s major competition when it comes to computers
are Dell, Hewlett-Packard (HPQ), Acer a...
Dominance on a whole new
level
Apple’s Market Cap vs.
Corporate Giants
Where the Money Comes
From
iPhone Accounting Issue
S In 2010, the FASB changed their rules allowing cellular
providers to book revenue when a product...
Effects of Rule Change
S Sales were immediately boosted the following quarter to
$15.7 billion, from an expected $12.1 bil...
Balance Sheet
Budget
Summary of Cash Flows
S Net Operating Cash Flow- $59.71 billion
S Net Investing Cash Flow- $22.58 billion
S Net Financing ...
Source Page
S "Apple Facts: 26 Facts about Apple You Didn't Know.”.
N.p., n.d. Web. 22 Apr. 2015
S “Apple Inc.” Mergent On...
The End
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Apple Inc.

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Apple Inc.

  1. 1. S Apple Inc. Accounting Project By: Ryan Lynagh, Nick Quaid. and Andrew Chunka
  2. 2. Background S Apple is a multinational corporation that creates consumer electronics, personal computers, computer software, and commercial servers, and is a digital distributor of media content. S Steve Jobs and Steve Wozniak created Apple Computer on April 1, 1976 and incorporated the company on January 3, 1977 in Cupertino, California. S With the introduction of the successful iPod music player in 2001 and iTunes Music Store in 2003, Apple established itself as a leader in the consumer electronics and media sales industries, leading it to drop "Computer" from the company's name in 2007.
  3. 3. Background Continued.. S As of 2012, Apple is the largest publicly traded corporation in the world by market capitalization, with an estimated value of US$626 billion as of September 2012. S Apple Inc.'s Market cap is larger than that of Google and Microsoft combined. Background Continued..
  4. 4. Fun Facts S Apple has over 80,000 employees worldwide S Apple sold 340,000 iPhones per day in 2012 S Apple earns $300,000 US dollars per minute S Everything said to Siri is sent to Apple and stored S Apple’s auditors are Ernst & Young LLP.
  5. 5. Formula for Success S Strategy to achieve greatness: Apple is a product based company. They believe there product induces a universal approach. Living through the Apple products is obtainable by the common man. S Having the reputation Apple does, it allows them to expand their product line and gives them an opportunity to enter the market place already with a plan. They come to the market with there product and already expect results.
  6. 6. Separates Good from Great S What makes a company special is the way they build their brand loyalty. S The research shows how the iPhone has commanded more loyalty at the top of the market, even as Google’s operating system continues to outpace the competition overall. Samsung customers were more likely to be entering the smartphone market for the first time, with 37% switching from a basic device, compared to 26% of Apple customers.
  7. 7. Key Components S Products: - iPhone 6 $199.00 - $299.00 - iPad $499.00 - $699.00 - iMac (Home Computer) $1,099.00 - $1,499.00 - -MacBook Pro/Air (Laptops) $899.00 - $1,199.00 - iPod (Various generations)- Varies - Apple Watch- debuted in stores April 24th
  8. 8. Apple Sales
  9. 9. The Bigger Picture S Goals: “Our goal, in a nutshell, is to obtain stellar products and services within tight timeframes, at a cost that represents the best possible value to our customers and shareholders. If that sounds like a daunting task, it’s the same one we assign ourselves.” – Apple Website Mission Statement S Provide top quality, and expect top dollar. Each Apple store wants to provide individual care.
  10. 10. Top Competitors S Hewlett-Packard Co.- global provider of products, technologies, and software such as HP Computer Products, etc. S Intel Corp.- designs and manufactures digital technology platforms, which consist of a microprocessor and chipset, hardware, software, and services. S Oracle Corp.- develops, manufactures, markets, hosts and supports database and middleware software, application software, cloud infrastructure, hardware systems and related services, engineered to work together in cloud-based technology environments.
  11. 11. Top Competitors Continued.. S Apple’s major competition when it comes to computers are Dell, Hewlett-Packard (HPQ), Acer and Lenovo. S Apple competes with companies like Samsung, Sony, HTC, Lenovo, and many others in the mobile phone industry.
  12. 12. Dominance on a whole new level
  13. 13. Apple’s Market Cap vs. Corporate Giants
  14. 14. Where the Money Comes From
  15. 15. iPhone Accounting Issue S In 2010, the FASB changed their rules allowing cellular providers to book revenue when a product is sold, rather than booking it as revenue and profit from sales over time. S This allowed Apple accountants to receive cash from iPhone sales immediately, rather than over the 2 years each customer is under contract of the phone.
  16. 16. Effects of Rule Change S Sales were immediately boosted the following quarter to $15.7 billion, from an expected $12.1 billion S Total Assets dropped $6.4 billion S Total Liabilities dropped $10.1 billion S Added $3.8 billion to Shareholder Equity
  17. 17. Balance Sheet
  18. 18. Budget
  19. 19. Summary of Cash Flows S Net Operating Cash Flow- $59.71 billion S Net Investing Cash Flow- $22.58 billion S Net Financing Cash Flow- $37.55 billion S According to Apple’s 2014 Statement of Cash Flows
  20. 20. Source Page S "Apple Facts: 26 Facts about Apple You Didn't Know.”. N.p., n.d. Web. 22 Apr. 2015 S “Apple Inc.” Mergent Online. Web. 22 Apr. 2015. S Apple Inc. Q1 2015 Unaudited Summary Data (n.d.): n. pag. Web. S Phillips, Matt. "Apple Earnings: The IPhone Accounting Issue." MarketBeat RSS. N.p., n.d. Web. 22 Apr. 2015.
  21. 21. The End

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