Guest presentation on January 8th at the Hanzehogeschool, Groningen

1. Hanzehogeschool January 8th, 2009

2. Peter van Teeseling crossmediaspecialist.nl

3. Crossmedia Insight, trends and examples

4. Definition? No clear answer

5. “Crossmedia is about
technology and content
management,
it’s not a theory.
It’s here.”
Robert Scoble December 2006

6. ... the storyline will invite the
receiver to cross-over from
one medium to the next.
Wikipedia en.wikipedia.org/wiki/Crossmedia

7. Great Story Compelling storyline

8. Great Story Engage your audience

9. Medium, media Multiple channels

10. Medium, media print, web, mobile, tv, social

11. Cross-over Use power of the medium

12. Cross-over Don’t elaborate on SMS

13. Crossmedia Story, medium, cross-over

14. Trends Developments in media

15. Sender or receiver? Convergence of roles

16. Device or medium? Convergence of media and devices

17. Print Revenue decline

18. E-readers Cost-efficient, innovative

19. Television New devices, new behavior

20. User in control Decides what, when and how

21. Social Media Sending + receiving = sharing

22. “Prediction 3:
Work style evolves
as employees collaborate
beyond colleagues
to get work done.”
Future of Social Media Forrester, Jeremiah Owyang

23. Publishing Do-it-yourself, “me-commerce”

24. Publishing + Device Amazon Kindle

25. Web2Print Beyond print and into 3D objects

26. “Mobile” The end of the device as we know it

27. Online purchases Driven by offline channels

28. Winners and losers Who are the big players?

29. Where is it? Examples (real life)

31. Cross-over In real life

32. 2D barcode At large venues - reach!

33. Electronic Ink Esquire cover

34. Idols Worldwide: TV, web, SMS, print, shop

35. Sony Bravia Viral commercials and web advertising

36. 11stêdetocht - Friesland Theatre, audio, print, web

38. Theatrical event
6AM - 6PM
7 locations (outdoor/indoor)
live, radio-drama
book, website
Celebrate 100 years Historical event

39. Cross-over Radio drama - live performances

40. TV + online interaction
Digital TV
Webshop + printed catalogues
Newspapers on ereaders
Web on your “mobile”
Crossmedia Is here

41. Remember this one? Engage your audience

42. World is your back yard Reach far beyond physical boundaries

43. This is your audience Technology as an enabler

44. Questions?
That’s it! Maybe later?

45. crossmediaspecialist.nl
Photocredits in slide notes
Contact Be my guest