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Crossmedia @ Hanzehogeschool
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Peter van Teeseling
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Guest presentation on January 8th at the Hanzehogeschool, Groningen
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Crossmedia @ Hanzehogeschool
1.
Hanzehogeschool
January 8th, 2009
2.
Peter van Teeseling
crossmediaspecialist.nl
3.
Crossmedia
Insight, trends and examples
4.
Definition?
No clear answer
5.
“Crossmedia is about technology
and content management, it’s not a theory. It’s here.” Robert Scoble December 2006
6.
... the storyline
will invite the receiver to cross-over from one medium to the next. Wikipedia en.wikipedia.org/wiki/Crossmedia
7.
Great Story
Compelling storyline
8.
Great Story
Engage your audience
9.
Medium, media
Multiple channels
10.
Medium, media
print, web, mobile, tv, social
11.
Cross-over
Use power of the medium
12.
Cross-over
Don’t elaborate on SMS
13.
Crossmedia
Story, medium, cross-over
14.
Trends
Developments in media
15.
Sender or receiver?
Convergence of roles
16.
Device or medium?
Convergence of media and devices
17.
Print
Revenue decline
18.
E-readers
Cost-efficient, innovative
19.
Television
New devices, new behavior
20.
User in control
Decides what, when and how
21.
Social Media
Sending + receiving = sharing
22.
“Prediction 3:
Work style evolves as employees collaborate beyond colleagues to get work done.” Future of Social Media Forrester, Jeremiah Owyang
23.
Publishing
Do-it-yourself, “me-commerce”
24.
Publishing + Device
Amazon Kindle
25.
Web2Print
Beyond print and into 3D objects
26.
“Mobile”
The end of the device as we know it
27.
Online purchases
Driven by offline channels
28.
Winners and losers
Who are the big players?
29.
Where is it?
Examples (real life)
31.
Cross-over
In real life
32.
2D barcode
At large venues - reach!
33.
Electronic Ink
Esquire cover
34.
Idols
Worldwide: TV, web, SMS, print, shop
35.
Sony Bravia
Viral commercials and web advertising
36.
11stêdetocht - Friesland
Theatre, audio, print, web
38.
Theatrical event
6AM - 6PM 7 locations (outdoor/indoor) live, radio-drama book, website Celebrate 100 years Historical event
39.
Cross-over
Radio drama - live performances
40.
TV + online
interaction Digital TV Webshop + printed catalogues Newspapers on ereaders Web on your “mobile” Crossmedia Is here
41.
Remember this one?
Engage your audience
42.
World is your
back yard Reach far beyond physical boundaries
43.
This is your
audience Technology as an enabler
44.
Questions? That’s it!
Maybe later?
45.
crossmediaspecialist.nl
Photocredits in slide notes Contact Be my guest
Editor's Notes
Good morning.
We are going to talk about media today. Old media, new media and crossmedia.
Picture: Peter van Teeseling (sign at Kröller-Müller Museum)
First I will introduce myself.
My name is Peter and I am a free-lance crossmedia specialist.
I have been in the media-industry since 1990 and have moved from print through web upto and into mobile.
I am also chairman of an organization called CMBO. That is ‘the’ organization for media-producing companies in Holland.
I just touched on 40, married and a proud father of 3 boys.
But if you’ve done your homework, some of you might already know that.
Picture:
P. van Teeseling
So we are going to talk about crossmedia.
We will try to gain some insight, discover trends and have a look at some examples.
Who knows the term?
What does it mean?
Pictures:
- Movie poster 1965
- screenshot BBC iPlayer website
- pile of newspapers
So is there a clear and uncontested definition?
No there is not.
Let’s have a look at what it means.
Picture:
Wikipedia
So who knows Robert Scoble?
Microsoft Evangelist
Blogger, top 25.