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Hanzehogeschool   January 8th, 2009
Peter van Teeseling   crossmediaspecialist.nl
Crossmedia   Insight, trends and examples
Definition?   No clear answer
“Crossmedia is about
technology and content
      management,
    it’s not a theory.
         It’s here.”

  Robert Scoble   December 2006
... the storyline will invite the
 receiver to cross-over from
   one medium to the next.


         Wikipedia   en.wikipedia.org/wiki/Crossmedia
Great Story   Compelling storyline
Great Story   Engage your audience
Medium, media   Multiple channels
Medium, media   print, web, mobile, tv, social
Cross-over   Use power of the medium
Cross-over   Don’t elaborate on SMS
Crossmedia   Story, medium, cross-over
Trends   Developments in media
Sender or receiver?   Convergence of roles
Device or medium?   Convergence of media and devices
Print   Revenue decline
E-readers   Cost-efficient, innovative
Television   New devices, new behavior
User in control   Decides what, when and how
Social Media   Sending + receiving = sharing
“Prediction 3:
    Work style evolves
 as employees collaborate
    beyond colleagues
    to get work done.”

Future of Social Media   Forrester, Jeremiah Owyang
Publishing   Do-it-yourself, “me-commerce”
Publishing + Device   Amazon Kindle
Web2Print   Beyond print and into 3D objects
“Mobile”   The end of the device as we know it
Online purchases   Driven by offline channels
Winners and losers   Who are the big players?
Where is it?   Examples (real life)
Crossmedia @ Hanzehogeschool
Cross-over   In real life
2D barcode   At large venues - reach!
Electronic Ink   Esquire cover
Idols   Worldwide: TV, web, SMS, print, shop
Sony Bravia   Viral commercials and web advertising
11stêdetocht - Friesland   Theatre, audio, print, web
Crossmedia @ Hanzehogeschool
Theatrical event
         6AM - 6PM
7 locations (outdoor/indoor)
     live, radio-drama
       book, website

 Celebrate 100 years   Historical event
Cross-over   Radio drama - live performances
TV + online interaction
         Digital TV
Webshop + printed catalogues
  Newspapers on ereaders
   Web on your “mobile”


     Crossmedia   Is here
Remember this one?   Engage your audience
World is your back yard   Reach far beyond physical boundaries
This is your audience   Technology as an enabler
Questions?




That’s it!   Maybe later?
crossmediaspecialist.nl
      Photocredits in slide notes




     Contact          Be my guest

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Crossmedia @ Hanzehogeschool

Editor's Notes

  1. Good morning.
  2. We are going to talk about media today. Old media, new media and crossmedia.
  3. Picture: Peter van Teeseling (sign at Kröller-Müller Museum)
  4. First I will introduce myself.
  5. My name is Peter and I am a free-lance crossmedia specialist.
  6. I have been in the media-industry since 1990 and have moved from print through web upto and into mobile.
  7. I am also chairman of an organization called CMBO. That is ‘the’ organization for media-producing companies in Holland.
  8. I just touched on 40, married and a proud father of 3 boys.
  9. But if you’ve done your homework, some of you might already know that.
  10. Picture:
  11. P. van Teeseling
  12. So we are going to talk about crossmedia.
  13. We will try to gain some insight, discover trends and have a look at some examples.
  14. Who knows the term?
  15. What does it mean?
  16. Pictures:
  17. - Movie poster 1965
  18. - screenshot BBC iPlayer website
  19. - pile of newspapers
  20. So is there a clear and uncontested definition?
  21. No there is not.
  22. Let’s have a look at what it means.
  23. Picture:
  24. Wikipedia
  25. So who knows Robert Scoble?
  26. Microsoft Evangelist
  27. Blogger, top 25.