1. Promotional and effective advertising measures to capture the target VASEEM BASHA.M Hae Kids!!!!!!! Listen I am interesting
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4. Promotional Activities in television Slots which can be most preferred Rationale for the slot timings Frequency Channels preferred Rationale for channels selected TV commercial During weekdays: Morning 8 to 9 Evening 3:30 to 7:30 During weekends: throughout the day after 8 a.m. Morning before the kid goes to school during weekdays, while he takes his breakfast. And evening after he returns from school Frequency must be more for during popular and most seen programs • CARTOON NETWORK • POGO • DISNEY CHANNEL • JETIX • ANIMAX • DOORDARSHAN Doordarshan, as this is still the most watched channel by people in India ( so this may target a few number of rural comic loving kids) Other channels are most watched by children
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6. Real-time talks during programs where children talk about their liking for the book Slots can substitute advertisements or replace them in order to reduce the cost More often children tend to listen to their type people than just cartoon characters or superhero’s Depending on the cost required the slots can be varied • CARTOON NETWORK • POGO • DISNEY CHANNEL • JETIX • ANIMAX • DOORDARSHAN
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10. Mungle PLAY THE SLIDE (View slide show) TO VIEW THE ADVERTISEMENT
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