Niyati Girolkar Mungle

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Niyati Girolkar Mungle

  1. 1. PRESENTING MUNGLE “COMIC BOOK” BY, NIYATI GIROLKAR
  2. 2. 4P’S <ul><li>PRODUCT : MUNGLE COMIC BOOK. </li></ul><ul><li>Based on animal characters. </li></ul><ul><li>Features: </li></ul><ul><li>A book which is a combine package of animated content CD,interesting stories, and various knowledge providing activities like puzzles, coloring book etc. </li></ul><ul><li>Length approx 30 pages. </li></ul>
  3. 3. <ul><li>PRICE </li></ul><ul><li>As per the company specification. </li></ul>
  4. 4. <ul><li>PLACE: </li></ul><ul><li>Use of digital media production across formats (Audio-Video-Animation-Text) by Phonethics. </li></ul><ul><li>Launch at all metros & two tier cities </li></ul><ul><li>Distribution & Promotion of comics using innovative media vehicles on the web and mobile </li></ul>
  5. 5. <ul><li>Promotion:ATL </li></ul><ul><li>TVC </li></ul><ul><li>Print (News paper, Magazine) </li></ul><ul><li>Radio </li></ul><ul><li>Online marketing </li></ul><ul><li>creating website, promotion through social networking sites (orkut,face book) </li></ul>
  6. 6. <ul><li>BTL </li></ul><ul><li>Text Messaging </li></ul><ul><li>Front board of shops </li></ul><ul><li>Contests & events across the school </li></ul><ul><li>Brand cross-promotional deal </li></ul><ul><li>Supplementary merchandising like T-shirts, stationary items etc </li></ul>
  7. 7. CONSUMER SEGMENTATION <ul><li>Target audience :Children's </li></ul><ul><li>Age Group:7-13 yrs </li></ul><ul><li>Education: students going to primary schools. </li></ul>
  8. 8. 360 SOLUTION <ul><li>Consumer touch points </li></ul>Consumer Television Magazines News papers Radio Web Sites E-mails
  9. 9. CREATING CONSUMER PULL <ul><li>Published by reputed publisher </li></ul><ul><li>Distribution network all over India </li></ul><ul><li>Foot print in regional market </li></ul><ul><li>Placing at front windows of all book shops </li></ul>
  10. 10. OUTDOOR CAMPAIGNS <ul><ul><li>Hoardings </li></ul></ul><ul><ul><li>Shop-front boards </li></ul></ul><ul><ul><li>Ambient media </li></ul></ul><ul><ul><li>POP: posters, danglers, streamers, shelf- </li></ul></ul><ul><ul><li>strip, etc campaigns at </li></ul></ul><ul><ul><ul><li>Retail outlets </li></ul></ul></ul><ul><ul><ul><li>Showrooms </li></ul></ul></ul><ul><ul><ul><li>Malls </li></ul></ul></ul>
  11. 11. DISTRIBUTION <ul><li>Distribution will be done using the existing mobile network distribution network of phonethics </li></ul><ul><li>Reliance </li></ul><ul><li>Airtel </li></ul><ul><li>Vodafone </li></ul><ul><li>Idea cellular </li></ul>
  12. 12. <ul><li>Brand Placements </li></ul><ul><li>School networks-various competitions </li></ul><ul><li>Tie-up with Mc Donald's to give free toys of comic characters </li></ul>
  13. 13. <ul><li>THANK YOU!!! </li></ul>

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