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Advert Idea

Powerpoint presentation on advert idea, planning and more.

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Advert Idea

  1. 1. By Beatrix, Nefrin and Micaele
  2. 2. Why this product? We have decided that we want to advertise the new iPhone 5c. We chose these phones, because they are new & interesting as they’re very bright and colourful; no other phones are like them. This is also one of the unique selling points of the iPhone 5c; they’re exciting as come in a range of colours, which draws the customers in as they can choose any colour that fits their style.
  3. 3. About our advert Since these phones are really bright and colourful, we want to use the Pleasantville effect when editing the footage; we will key out every colour in the shots besides the colour of the phone. This will help us enhance the colours of the phones, so that our audience understands how funky they really are. Using the Pleasantville effect gives us a boost and we can show the unique selling point of the phones.
  4. 4. In our advert, we want to have a girl using the phone; a girl because they represent the product very well as when you think of colours they’re usually a girly thing. We want to have a long shot of different people sitting at tables, moving to a medium close-up of the girl, then a close-up of the girl’s hand going into her pocket as taking the phone out. She will raise the phone a little below her eye line and use the phone (scroll through it etc). People around her will notice this bright colour so they will start gathering around her (long shot). We can have another person walking by (medium shot/long shot) with the same phone but in a different colour and this colour will stand out too. This way we include the product shot; we will show it is beneficial as it’s colourful and people will be interested in it.
  5. 5. So far we haven’t thought of any dialogue, however that’s ok as our advert could be self-explanatory. We will have background music to go along with it; something upbeat to represent how fun and funky the iPhones are. Also, not many of the Apple adverts have much dialogue in them, this might be because Apple are showing they don’t need to explain themselves or why their products are good, people can see for themselves how brilliant they are.
  6. 6. In the end, we will have a blank white background with text saying ‘Making the world a more colourful place’; this is going to be our slogan. Then we will use a shot of the Apple logo so people know what brand it is; we are using this at the end because it sticks in people’s heads better if they see it after the advert finishes.
  7. 7. Target Audience Our target audience are people with the ages ranging from 15 to 40. We chose this range as these are young people who are more likely to use the iPhone and know about this technology and are attracted to it. Also, because these phones are colourful, it allows them to get creative and choose a colour that fits their style to represent them so this is why they'd love this product.
  8. 8. Previous advertising campaigns for Apple Apple tend to advertise their products on television, as well as billboards, posters, newspapers etc. The way they advertise their products is leaning more towards showing people the product and how it works rather than talking about it, so most of their adverts have little to no dialogue, they're self-explanatory. The viewer sees the product and what you can do with it, so they don't need a rant about how amazing it is, they can just decide for themselves if they think it's great or not, which seems to work for Apple as they have many customers.
  9. 9. Competitors When it comes to smart phones, Samsung seem to be Apple's competitors. They also come out with good quality, new, interesting and fun products that catch the customer's eyes and also they are a little cheaper than Apple so this is why people go towards Samsung. There are other competitors, such as Google and Microsoft who are always coming up with new tablets, computers and softwares that attract people.
  10. 10. Thank you for listening to our presentation! Hope you enjoyed it!

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Powerpoint presentation on advert idea, planning and more.

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