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Puplic relation subject
Media relation
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Menulis adalah kegiatan public relations yang penting, mahasiswa dituntut mengetahui apa itu public relations dan kontrak belajar untuk mengarungi mata kuliah penulisan public relations
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The advent of cable news has created a "news of ideology." This means that each of the major networks (CNN, Fox News and MSNBC) all present the news from a strong political standpoint. This lecture discusses what it means to be on the left and on the right--and the objectivity troubles journalists often face in this news climate.
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CHICAGO, 1968 : P OLICY AND P RO T E S T AT T HE DEMOCR AT IC N AT ION AL CONV EN T ION ROLE SHEET: Walter Trohan, Mainstream Journalist M AINS T R E AM JOUR N ALIS T Walter Trohan Chicago Tribune columnist orn in Mount Carmel, Pennsylvania, in 1903, your family moved to the South Side of Chicago in 1910, so you grew up and went to school in Chicago. You know the city well. This is your town. In high school, you worked as a reporter for a small newspaper, The Daily Calumet. After graduating, you attended the University of Notre Dame with the specific idea of becoming a newspaperman. Consequently, you took many courses in English and history. After graduating, you worked in New York City, but you did not like it, so you came back to Chicago, where you got a job with the City News Bureau in 1927. This gave you the opportunity to cover the infamous 1929 St. Valentine’s Day massacre when Al Capone’s gang gunned down seven members of a rival organization. Even though you had to take a streetcar, you were the first reporter on the scene. Your crack reporting earned you a job with the Chicago Tribune covering courts. In 1934, they offered you a job working in Washington, D.C. After accepting, you ironically observed, “From the lofty beginnings of police reporting, I descended into politics. My progress has been steadily downward ever since.”1 When you first arrived, Washington seemed more like a small town than the nation’s capital. You had free run of the White House and had the telephone numbers of everyone on the cabinet. Your stories were often critical of Roosevelt’s New Deal programs, but you always maintained a cordial relationship with the president. He had charisma in spades, but he was also the worst snob you ever encountered. You also cultivated a relationship with FBI director J. Edgar Hoover. Over the years, your connections and experience as a Washington insider gave you a number of scoops. For example, in 1951, you were the first to learn that President Truman planned to fire General Douglas MacArthur over their differences regarding Korean War strategy. You eventually became a senior reporter and served as the executive director of the Tribune’s Wash- ington Bureau; you built it from four reporters to about fourteen. You have worked in Washington for more than thirty-five years and are contemplating retirement, but you have at least one Convention left in you—particularly one in your old hometown. OBJECTIVES The Tribune is the best of Chicago’s newspapers. You are a political reporter, well versed in the ins and outs of Washington, so your research needs to be thorough, accurate, and rich in facts. Get the scoop! If you are the only journalist to release a call for a big event like a protest, walkout, or vice presidential pick, it will confirm your reputation as one of America’s leading journalists. Get someone to go on the record about an important upcoming event. 1. Glen Elsasser, ...
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17 inspirational public relations quotes
1.
PublicRelations Quotes 17
2.
Eitherwritesomething worthreadingordo somethingworth writingabout. BenjaminFranklin FoundingFatheroftheUSA tweetquote
3.
Publicrelationsarea keycomponentofany operationinthisday ofinstant communicationsand rightlyinquisitive citizens. AlvinAdams Diplomat— 1804-1877 tweetquote
4.
Someareborn great,some achievegreatness, andsomehire publicrelations offi cers. DanielJ.Boorstin Historian,professor,attorney,andwriter tweetquote
5.
Nexttodoingthe rightthing,themost importantthingisto letpeopleknow you aredoingtheright thing. JohnD.Rockefeller Businessmagnate tweetquote
6.
Journalism isprinting whatsomeoneelse doesnotwantprinted: everythingelseis publicrelations. GeorgeOrwell Author tweetquote
7.
Advertisingis sayingyou’regood. PRisgetting someoneelseto sayyou’regood. Jean-LouisGassée FounderBeOS tweetquote
8.
Itisalwaysarisk tospeaktothe press:theyare likelytoreport whatyousay. HubertH.Humphrey VicePresidentoftheUnitedStates tweetquote
9.
IfIwasdownto mylastdollar, Iwouldspendit onpublicrelations BillGates ChairmanGatesFoundation,Microsoft tweetquote
10.
PRcompanieshave intelligencein spades,theyneed moreartistry JohnMescal CreativeDirector McCannMelbourne tweetquote
11.
Weneedmore dataanalystsand plannersinPR PaulHolmes CEOatTheHolmesGroup tweetquote
12.
PRisaboutcreating contentandmanaging communications— inwhateverformatitis. LordChadlington CEOatHuntsworthPLC tweetquote
13.
Thebestanswerto thequestion‘How do Icreateaviralvideo?’ is‘Shutup’. RobFlaherty Ketchum CEO tweetquote
14.
Publicityis absolutelycritical. AgoodPRstoryis infinitelymore effectivethana frontpagead. RichardBranson FounderatVirginGroup tweetquote
15.
PRisamixof journalism,psychology, andlawyering –it’sanever-changing andalways interesting landscape. RonnTorossian Founder5W PublicRelations tweetquote
16.
Ifwewantaseatat the‘grownupstable’ wehavetoearnit viametrics DavidRockland Partner&ManagingDirectoratKetchum tweetquote
17.
ThehistoryofPR is…ahistoryofa battleforwhatis realityandhow peoplewillseeand understandreality. StuartEwen Author,historianandlecturer tweetquote
18.
Peopledonotbuy goodsandservices. Theybuyrelations, storiesandmagic. SethGodin Author&entrepreneur tweetquote
19.
Thankyoufor theinspiration
20.
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