1. PublicRelations
Quotes
17

2. Eitherwritesomething
worthreadingordo
somethingworth
writingabout.
BenjaminFranklin
FoundingFatheroftheUSA
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3. Publicrelationsarea
keycomponentofany
operationinthisday
ofinstant
communicationsand
rightlyinquisitive
citizens.
AlvinAdams
Diplomat— 1804-1877
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4. Someareborn
great,some
achievegreatness,
andsomehire
publicrelations
offi cers.
DanielJ.Boorstin
Historian,professor,attorney,andwriter
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5. Nexttodoingthe
rightthing,themost
importantthingisto
letpeopleknow you
aredoingtheright
thing.
JohnD.Rockefeller
Businessmagnate
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6. Journalism isprinting
whatsomeoneelse
doesnotwantprinted:
everythingelseis
publicrelations.
GeorgeOrwell
Author
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7. Advertisingis
sayingyou’regood.
PRisgetting
someoneelseto
sayyou’regood.
Jean-LouisGassée
FounderBeOS
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8. Itisalwaysarisk
tospeaktothe
press:theyare
likelytoreport
whatyousay.
HubertH.Humphrey
VicePresidentoftheUnitedStates
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9. IfIwasdownto
mylastdollar,
Iwouldspendit
onpublicrelations
BillGates
ChairmanGatesFoundation,Microsoft
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10. PRcompanieshave
intelligencein
spades,theyneed
moreartistry
JohnMescal
CreativeDirector
McCannMelbourne
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11. Weneedmore
dataanalystsand
plannersinPR
PaulHolmes
CEOatTheHolmesGroup
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12. PRisaboutcreating
contentandmanaging
communications—
inwhateverformatitis.
LordChadlington
CEOatHuntsworthPLC
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13. Thebestanswerto
thequestion‘How do
Icreateaviralvideo?’
is‘Shutup’.
RobFlaherty
Ketchum CEO
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14. Publicityis
absolutelycritical.
AgoodPRstoryis
infinitelymore
effectivethana
frontpagead.
RichardBranson
FounderatVirginGroup
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15. PRisamixof
journalism,psychology,
andlawyering
–it’sanever-changing
andalways
interesting
landscape.
RonnTorossian
Founder5W PublicRelations
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16. Ifwewantaseatat
the‘grownupstable’
wehavetoearnit
viametrics
DavidRockland
Partner&ManagingDirectoratKetchum
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17. ThehistoryofPR
is…ahistoryofa
battleforwhatis
realityandhow
peoplewillseeand
understandreality.
StuartEwen
Author,historianandlecturer
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18. Peopledonotbuy
goodsandservices.
Theybuyrelations,
storiesandmagic.
SethGodin
Author&entrepreneur
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19. Thankyoufor
theinspiration

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