This document discusses motivation and leadership styles using Kellogg's as a case study. It covers Kellogg's motivation of staff through various theories including Maslow's hierarchy of needs, Herzberg's motivation-hygiene theory, and Elton Mayo's human relations movement. Kellogg's improves employee motivation through understanding different motivation techniques to create a more productive workplace. The document also discusses Kellogg's leadership team and current CEO John Bryant, who has led various divisions and embodies Kellogg's values and spirit of leadership.

1. Motivation and
Leadership Styles
PRINCIPLES OF
MANAGEMENT

2. THE AIM OF THIS SESSION:
• The meaning of motivation
• Building a better workplace through
motivation by Kellogg’s
• Kellogg's Motivation of Staff
• Various theories of motivation
• Kellogg's improves employee motivation
• Theory of Leadership
• Kellogg’s Leadership Team

3. WHAT ARE THE DIFFERENCES?
GROUP ‘B’
GROUP ‘A’
WHAT MAKES THE DIFFERENCE?

4. What is Motivation?
• Motivation is a general
term applying to the entire
class of drives, desires,
needs, wishes, and similar
forces

5. MOTIVATION IS……..
Why
WE
DO SOMETHING
AND DON’T DO
OTHERS

7. Building a better workplace
through motivation
•
People spend a considerable part of
their lives at work, so it is not
surprising that they expect to be
rewarded and satisfied with the job
that they do.
•
Kellogg's values and culture support
its role as a good employer.
Encouraging everyone to live by the
K-Values throughout the whole
business creates a culture of people
that have ownership over their own
projects

8. Kellogg's Motivation of
Staff
•
The Kellogg Company is the world’s
leading producer of breakfast
cereals. Its products are
manufactured in 18 countries and
sold in more than 180 countries. For
more than 100 years,
•
Kellogg’s was recently placed in the
top 100 of the Best Companies to
Work For list in The Sunday Times.

9. MAJOR CONTENT THEORIES
• MASLOW’s Hierarchy of Needs.
• Frederick’s Taylor Theory
• HERZBERG’s Motivator- Hygiene Theory
• Elton Mayo Human Relationship movement

10. Maslow’s Hierarchy of Needs
•Physiological needs – Kellogg’s offers
competitive salaries.. They offer benefits like
as childcare vouchers, cash alternatives to
company cars accomplish basic needs
•Safety needs – Kellogg’s values the safety
of all employees. The company is committed
to providing a safe and healthy work
environment to prevent accidents
•Social needs – These are associated with
a feeling of belonging. Kellogg’s operates
weekly group ‘huddles’. These provide
informal opportunities for employees to
receive and request information on any part
of the business, including sales data and
company products.
•Self-actualization – Kellogg’s provides
employees with the opportunity to take on
challenging and stimulating responsibilities.
For example, the business provides the
opportunity for individuals to take ownership
of projects

11. Elton Mayo Human Relations
Movement.
Mayo showed that employees were best
motivated if they worked in teams
Communication :- Kellogg's keeps a twoway dialogue with employees. This helps
to empower the workforce. For example,
its open-plan lobby area with coffee bar
accommodates as many as 200 people
“Here at Kellogg's listening is a central
premise of the way we work. We believe
that our employees have some of the best
ideas and that a successful company is
one that listens to the grass roots
feedback ” (Sue Platt, HR Director)

12. Herzberg’s Motivation ‑ Hygiene
Theory
• According to Herzberg,
dissatisfiers are not
motivators. They are also
called maintenance, hygiene,
or job context factors
• Satisfiers are motivators –
related to job content

13. Herzberg’s Motivation‑ Hygiene
Theory
Herzberg felt that satisfied employees
would be productive employees.
Herzberg's theory is called two-factor
theory. These factors are hygiene factors
and motivators.
Kellogg's has a 'Fit for Life' program me
offering employees access to fitness
centers free health checks and annual
fitness assessments by healthcare
specialists every spring
Other initiatives include:
Flextime, home working, part-time working
career breaks
on-site gyms or subsidized access to local
facilities.

14. Kellogg's improves employee
motivation
Motivating staff helps to make
them more committed to the
workplace. By understanding
the effects of different
motivation techniques,
Kellogg's is able to make work
a more exciting and interesting
experience for employees
whilst creating a more
productive, profitable and
competitive business.

15. THERE IS NO UNIVERSALLY
ACCEPTABLE SINGLE
THEORY OF LEADERSHIP!!!

16. Kellogg’s Leadership Team
•
8 CEOs Whose Inclusive Styles
Change Corporate Cultures
•
John Bryant, Current CEO
Kellogg’s Company
•
He has led the Kellogg North
America and Kellogg International
business units, served as CFO &
then Director from 2010.
•
"John has played a central role in
strategic and operational plans .
His leadership style embodies the
Kellogg spirit and values”

17. Thank You for Your Attention!!!!!!
Prajakta Sawant
Roll No :- 2013022