Motivation kellogg s
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Motivation kellogg s

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Kellog's Motivation Strategy

Kellog's Motivation Strategy

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  • 1. Motivation and Leadership Styles PRINCIPLES OF MANAGEMENT
  • 2. THE AIM OF THIS SESSION: • The meaning of motivation • Building a better workplace through motivation by Kellogg’s • Kellogg's Motivation of Staff • Various theories of motivation • Kellogg's improves employee motivation • Theory of Leadership • Kellogg’s Leadership Team
  • 3. WHAT ARE THE DIFFERENCES? GROUP ‘B’ GROUP ‘A’ WHAT MAKES THE DIFFERENCE?
  • 4. What is Motivation? • Motivation is a general term applying to the entire class of drives, desires, needs, wishes, and similar forces
  • 5. MOTIVATION IS…….. Why WE DO SOMETHING AND DON’T DO OTHERS
  • 6. Building a better workplace through motivation • People spend a considerable part of their lives at work, so it is not surprising that they expect to be rewarded and satisfied with the job that they do. • Kellogg's values and culture support its role as a good employer. Encouraging everyone to live by the K-Values throughout the whole business creates a culture of people that have ownership over their own projects
  • 7. Kellogg's Motivation of Staff • The Kellogg Company is the world’s leading producer of breakfast cereals. Its products are manufactured in 18 countries and sold in more than 180 countries. For more than 100 years, • Kellogg’s was recently placed in the top 100 of the Best Companies to Work For list in The Sunday Times.
  • 8. MAJOR CONTENT THEORIES • MASLOW’s Hierarchy of Needs. • Frederick’s Taylor Theory • HERZBERG’s Motivator- Hygiene Theory • Elton Mayo Human Relationship movement
  • 9. Maslow’s Hierarchy of Needs •Physiological needs – Kellogg’s offers competitive salaries.. They offer benefits like as childcare vouchers, cash alternatives to company cars accomplish basic needs •Safety needs – Kellogg’s values the safety of all employees. The company is committed to providing a safe and healthy work environment to prevent accidents •Social needs – These are associated with a feeling of belonging. Kellogg’s operates weekly group ‘huddles’. These provide informal opportunities for employees to receive and request information on any part of the business, including sales data and company products. •Self-actualization – Kellogg’s provides employees with the opportunity to take on challenging and stimulating responsibilities. For example, the business provides the opportunity for individuals to take ownership of projects
  • 10. Elton Mayo Human Relations Movement. Mayo showed that employees were best motivated if they worked in teams Communication :- Kellogg's keeps a twoway dialogue with employees. This helps to empower the workforce. For example, its open-plan lobby area with coffee bar accommodates as many as 200 people “Here at Kellogg's listening is a central premise of the way we work. We believe that our employees have some of the best ideas and that a successful company is one that listens to the grass roots feedback ”  (Sue Platt, HR Director) 
  • 11. Herzberg’s Motivation ‑ Hygiene Theory • According to Herzberg, dissatisfiers are not motivators. They are also called maintenance, hygiene, or job context factors • Satisfiers are motivators – related to job content
  • 12. Herzberg’s Motivation‑ Hygiene Theory Herzberg felt that satisfied employees would be productive employees. Herzberg's theory is called two-factor theory. These factors are hygiene factors and motivators. Kellogg's has a 'Fit for Life' program me offering employees access to fitness centers free health checks and annual fitness assessments by healthcare specialists every spring Other initiatives include: Flextime, home working, part-time working career breaks on-site gyms or subsidized access to local facilities.
  • 13. Kellogg's improves employee motivation Motivating staff helps to make them more committed to the workplace. By understanding the effects of different motivation techniques, Kellogg's is able to make work a more exciting and interesting experience for employees whilst creating a more productive, profitable and competitive business.
  • 14. THERE IS NO UNIVERSALLY ACCEPTABLE SINGLE THEORY OF LEADERSHIP!!!
  • 15. Kellogg’s Leadership Team •  8 CEOs Whose Inclusive Styles  Change Corporate Cultures • John Bryant, Current CEO Kellogg’s Company • He has led the Kellogg North  America and Kellogg International  business units, served as CFO &  then Director  from 2010. • "John has played a central role in   strategic and operational plans .  His leadership style embodies the  Kellogg spirit and values”
  • 16. Thank You for Your  Attention!!!!!! Prajakta Sawant Roll No :- 2013022