The document discusses art gallery display systems and leading brands in the industry. It provides details about the basic components of an art gallery display system including tracks, wall clips, rods or hangers, grippers and hooks. It then profiles three leading brands - Gallery System Art Displays, AS Hanging Display Systems, and STAS Picture Hanging Systems - and discusses their product lines, roles they serve for consumers, and reasons for their leadership in the industry.

1. ART GALLERY DISPLAY
SYSTEM
Strategic Brand Management Assignment
PRAJAKTA TALATHI
7/21/2014

2. Strategic Brand Management Assignment
Art Gallery Display System – Prajakta Talathi Page 1
ART GALLERY DISPLAY SYSTEMS
Product Category
Art Gallery DisplaySystemsisacomplete range of componentsrequiredby an artist or the owner of
the artwork to display it.A galleryhangingsystemisthe bestwaytodisplayartbecause it’s flexible.
One can change spacing, height and even quantity of artworks quickly without perforating a wall
with holes.
The basic art gallery display system includes:
1. Tracks to mount securely to walls
2. Wall Clips and screws used to mount the Tracks
3. Rods or Hangers – for horizontal positioning
a. Cables glide smoothly along the Track for exact positioning
b. Clear tape to hold and position the track
4. Grippers and Hooks to adjust and hold the hangers that can be used to slide up and down
for vertical positioning
To amplify the visual effect an excellent lighting can be used along with the basic components.
Art Gallery Systems helps display artwork with sturdy, sophisticated museum-quality art hanging
system. It is a quality, innovative way to hang art securely and quickly.

3. Strategic Brand Management Assignment
Art Gallery Display System – Prajakta Talathi Page 2
Leading Brands
GALLERY SYSTEM ART DISPLAYS
Art Hanging for Galleries, Museums, Offices, Homes! Elegantly Simple Picture
Hanging Systems
Product Line:
 Gallery System Concept
 Original Gallery System
 GalleryOne System
 Systems for Picture Moulding
 Lighting System
AS HANGING DISPLAY SYSTEMS
Choose to do business with people and not a company. Hang with the Best®
Different services and features are available. Exhaustive list of product line for art
lover to choose from
Product Line:
 Click Rail System
 Cable System
 Classic Gallery System
 Contempo System
 Casso Display Rail
 Acrylic Pocket Display
 Tensioned Cable Hardware
 Workplace Solutions
 Specialty Hangers
 Overstock
 Museum System
STAS PICTURE HANGING SYSTEMS
The world’s most innovative manufacturer of high-quality hanging
systems! STAS… the art of hanging art!
Product Line:
 Wall systems
 Wall systems with lighting
 Ceiling systems
 Ceiling systems with lighting
 Additional miscellaneous products

4. Strategic Brand Management Assignment
Art Gallery Display System – Prajakta Talathi Page 3
Why are these Brands the Leading Brands?
ROLE OF BRANDS FOR CONSUMERS
Roles Gallery System As Hanging STAS Picture
Identificationof
Source
Founded in 1995,
Gallery System Art
Displays has provided
professional-quality
picture hanging
systems to art hanging
professionals at
thousands of galleries,
museums, schools,
libraries, and other
exhibition spaces.
Variety of Products to
choose from
Since 1964, a
manufacturer and
distributor of hanging
systems for more than
two decades, having
completed over 30,000
installations in North
America
Art hanging to a vast
variety of business
includingmuseums,art
galleries, custom
framing enterprises,
universities, libraries,
commercial office
buildings, hospitality
and health care
markets
Since 1995, company’s
innovationsinthe area
of picture hanging
systems satisfied an
unanswered need in
the market as they
were a resounding
success from the very
start!
Present in more than
50 countries
Responsibilityto
Product Maker
Care for Arts and Art
Lovers
Serve a professional
but available to all
Provide a suitable
solution for every
application
Risk Reducer
The company is known
for outstanding
product quality and
personalized customer
service, both before
and after the sale.
The breadthof product
lines, quality of
solutions, and
professional service
enables the company
to continue leadership
in providing unique
hardware support for
art
STAS innovates based
on the following
philosophy: a suitable
solution for every
application.
Search Cost Reducer
Reliable; Order
through Calling or
mailing or faxing order
form
Online order, Payment
via secured modes,
Delivered using FedEx;
24*7 Chat
Available from home
decorators, upmarket
lighting shops, the
professional picture
frame trade and
galleries throughout
the world, so a sales
outlet is sure to be
nearby
Promise
Friendly personal
service provides each
customer with the
ideal art hanging
system for their most
demanding art display
applications.
Choose todo business
withpeople andnota
company!Hang with
the Best®
Continue to innovate
in the years to come!

5. Strategic Brand Management Assignment
Art Gallery Display System – Prajakta Talathi Page 4
SymbolicDevice
G of Gallery
inthe frame
as if being
displayed
Letters
of AS
arranged
such that
it appears
to be
hung
Icon in the form of
hook; each half of
letter S is hooker into
the other
Signal ofQuality
Trusted by thousands
of art hanging
professionals
worldwide.
Passion for this
businessand wealth of
knowledge in market
space.
systems are patented
and STAS has won
many awards with its
designs
KANO’S MODEL
Gallery System As Hanging STAS Picture
Basic System to display
artwork
System to display
artwork
System to display
artwork
Performance Flexible, sturdy Wall and Ceilinghanging Innovation, classic
styles
Excitement Empathy – Care for
Arts and Art Lovers;
Book over phone or
mail;
Simple yet Elegant!
Hanging with the best
Personalised service;
Chat withprofessionals;
Secured payment and
delivery modes
Patents and Awards;
Innovative solution for
every application;
Walk-in stores to see
the actual effct