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Eataly- Italian Food, Recipes and Gift Boxes

Retail strategy for Global brand of authentic Italian food and recipes. Analysed and observed Eataly outlet at Dubai Mall. Recommended strategies for customer attraction and retention.

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Eataly- Italian Food, Recipes and Gift Boxes

  1. 1. Group # 1 Manish Barapatre Prajakta Talathi Abhinav Choudhary Arjun Gidwani
  2. 2. We sell what we cook, we cook what we sell Restaurant + Retail 10 Stores in 13 Stores in 1 in 1 in 1 in 1 in Everything is authentic Italian sourced from Italy.
  3. 3. EATELY Dubai • Opened in Nov 2013 • Area – 2000 Sq meters • Staff – 170 • 5 Restaurants - Cafe, Juice bar, Gelato bar, Bakery, Chocolate • Assortment - over 2000 products • High Foot fall – 7 persons/min (weekend) EATALY Italia Azadea, retail holding company Collaboration
  4. 4. Target Segment • Families and young crowd • Experience for kids • Tourist
  5. 5. Zoning and Location Map 1 23 4 INDEX 1. Escalators 2. Escalators 3. Main Entrance 4. Eataly
  6. 6. Zoning and Location Map
  7. 7. Layout
  8. 8. Experience Cafe at the entrance As you go beyond cafe Dining at the Back buy what you just had in Restaurant
  9. 9. Handmade fresh Chocolates Selling Pasta Sauces Made in Italy Making Mozzarella Cheese Experience
  10. 10. Experience
  11. 11. Customer Responses We come here for food, its lovely. Kids love it. The arrangement is confusing. I don’t understand where to sit. Food is great but I don’t shop here because it’s expensive.
  12. 12. Our Observation Strength • Offers an experience • Efficient space utilization • Massive variety of food • Huge Area • Strategic location • Brand name – EATALY • Italian inventory Weakness • Complicated retail setting • Positioning diluted • Some products expensive • Slow service • Lead time for sourcing
  13. 13. Recommendation • Help or guide to welcome at the entrance • Introduce real slow food • Make ambience more Italian to make it look authentic as it serves authentic Italian food • Use of smells to enhance the experience

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Retail strategy for Global brand of authentic Italian food and recipes. Analysed and observed Eataly outlet at Dubai Mall. Recommended strategies for customer attraction and retention.

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