The document outlines WSI-OTEN's social media and e-marketing strategies. It discusses using platforms like Facebook, Twitter, blogs and YouTube to improve the organization's brand awareness and drive traffic to its website. Key metrics like website visitors and enrolments have increased since implementing these strategies. Content is provided for social media posting and videos are suggested as a way to promote the organization through viral marketing.
6. Because 2/3 of the global internet population visit social networks. (Nielsen, Global Faces and Networked Places, 2009.) Because visiting social sites is now the 4th most popular online activity– ahead of personal email. (Nielsen, Global Faces and Networked Places, 2009.) Why social media?
13. Can send updates directly to fans, targeting location, age, gender etc (target groups)
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15. POSTS & REPLIES replying to wall posts good news stories new courses student profiles important student dates etc links, videos Ideas for facebook posts?
18. Customer Service—using Twitter to successfully engage with customersneeding help Selling—driving online and offline sales by using Twitter to post promotions, discounts and offers Prospecting—creating demand and pinpointing potential customers needing the type of solution your product offers Branding & Awareness—employing Twitter in creative ways to increase awareness around a product, person (celebrity) or business Fundraising—using Twitter to spread the word about important causes
43. result - targeted traffic returning to our site for many years to come..Internet articles are written differently to print articles; Find guide “how to write articles for the internet.” on my wiki emarketing.westernsydneyinstitute.wikispaces.net
50. delicious.com/otende Definition: method for Internet users to store, organize, search, and manage bookmarks Social Bookmarking - Delicious.com Why: users can subscribe to OTEN’s delicious page to keep track of our links. When other users see their delicious page they can also see OTEN’s links or they can find us through tags LINKS link link link link link link Robert does a tag search for Distance Education and finds OTEN link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link link
51. SEO (Search Engine Optimisation) Optimise Web Site to rank high Organically Linking to web directories Linking to networks Optimising web site Researching Keywords
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53. WSI (On to Uni) Campaign - Results Average Ad Position 1.1
55. Statistics on E-Marketing Strategies Visitors to OTEN Website have increased by 120% since June 08 SUMMARY - “Total Visitors”to OTEN Web site has increased from 71,000 in June 2008 to 150,000 in March 2009 “Average Visitors per day” to the OTEN Web site increased from 2,391 in June 2008 to 4,849 in March 2009,
64. I can help you with; Setup Keywords Marketing strategies & Promotions Naming conventions Contact Paul King Paul.d.king@tafensw.edu.au 02 9715 8051 Want to set up your own Facebook or Youtube page
Editor's Notes
This is a summary of the strategies we have implemented or are in the process of implementing. (Announce them as they load)
Stage 1 of our e-marketing strategy has seen OTEN increase its presence throughout the internet. We have initiated social networking strategies in diverse areas. We have set up a presence in the following; Facebook, Youtube, OTEN blog, Delicious & Twitter. We have submitted OTEN to many free web directories .We have carried out an online competition to promote our Short movie and facebook page.
Why use Facebook;Many larger organisations and Educational organisations are already using Facebook. Students are already using it, this is where they are already spending their time.Students like to use itThey don’t have to sign up with another platform that they are unfamiliar withIt’s freeCan send updates directly to fans, targeting location, age, gender etc (target groups)Has a viral marketing effect “which I will explain on the next slide”There was some concern initially about fans posting negative comments, but of the hundreds of posts and wall comments only very few were negative and in nearly all cases the other fans would answer these negative comments, giving encouragement etc. Some one that signs up as a fan of an Organisation will be a supporter of that organisation.
Twitter is a free social networking and micro blogging service for up to 140 characters.updates or (tweets) are delivered via web, SMS, RSS or email. This is relatively new in Australia, but is really starting to take off. We can send targeted updated to followers for free.
We have also set up our OTEN Blog, this also feeds into the “Notes” section on FacebookThis is where we can give a more personal side to our organisation and keep students up to date.The blog also links to our other social networking sites, articles can be searched for by tags. The blog increases our web presence and traffic back to our OTEN web site. Blogs are very search engine friendly
These are just a few of some of the hundreds of comments we got on OTEN’s facebook page about the video.
web directories are like a huge reference library of internet resourcesthe more links linking back to us,the higher our search engine rankingsThe most important Web directory on the internet is DMOZ or Open Directory Project (ODP) the largest human reviewed directory on the web
