Second Life Fashion
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Second Life Fashion

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Second Life & Fashion

Second Life & Fashion
Vintage Workshop, Milano 11 settembre 2007

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Second Life Fashion Second Life Fashion Presentation Transcript

  • Second Life & Fashion Fabrizio Pivari [email_address] Vintage Workshop, Milano 11 settembre 2007 http://second-life.pivari.com/ http://www.slideshare.net/pivari Creative Commons Deed License Attribution-NonCommercial-NoDerivs 2.0. You are free: to copy, distribute, display, and perform the work Under the following conditions: Attribution. You must give the original author credit. Noncommercial.You may not use this work for commercial purposes. No Derivative Works. You may not alter, transform, or build upon this work. http://creativecommons.org/licenses/by-nc-nd/2.0/
  • Second Life?
    • Cos’è Second Life?
    • Cosa sarà tra pochi anni?
    • A me piace definirlo con questa frase
    • Come internet 10 anni fa e 3D
    • Spesso si parla di metaverso
    • http://www.youtube.com/watch?v=HqpTt0Rrwx0
  • Second Life?
    • Un nuovo browser (il client SL)
    • Isole
    • Persone (avatar)
    • Chat e voce
    • Si cammina, si vola, si usa il teletrasporto
    • Si può costruire, filmare, fare applicazioni, …
    View slide
  • Adidas
    • http://slurl.com/secondlife/Adidas/104/183/55/?title=Adidas%20Store
    View slide
  • Reebok
    • http://slurl.com/secondlife/Reebok/133/148/100/
  • Bershka
    • http://slurl.com/secondlife/Bershka/107/80/28
  • Altri marchi presenti
    • Calvin Klein
    • Oreal
    • Lacoste
    • Jean Paul Gauthier
    • Lancôme
    • Dior
    • DIM
  • Fashion Second Life autoprodotto
    • Con fantasia e creatività Second Life
    • diventa un luogo dove creare le proprie
    • collezioni e rivenderle o farle conoscere
    • o …
    • http://slnatalia.blogspot.com/
    • Miss Second Life
  • Fashion e arte
    • Concorsi fotografici http://secondlife.foto.com/
    • Concorsi cinematografici http://festival.machinima.org/
    • Artisti
  • Perché le aziende hanno usato SL?
    • Un amo per i media
    • I primi …
    • Conferenza stampa
  • Ancora sulle aziende
    • E le seconde?
    • E le prime dopo un mese? Dopo l’annuncio? Isole desolate
  • Progetti aziendali a medio-lungo termine
    • Come bisognerebbe fare nuovi progetti
    • aziendali SL a medio-lungo termine
    • Progetti RL/Internet/SL
    • Creare comunità
    • Progetti virali